Webbiquity

JUNE 24, 2015

When they want to know if all the time and money they’re pouring into web marketing is working, they’re handed reports generated by campaign management systems—Hubspot, Marketo, Vocus, and even Salesforce come to mind. This guest post from Kirsten Chapman was originally published on LinkedIn. Good question. The Web is extraordinary.

Work Management 100

Work Management PR Marketing Management Barriers 100

Webbiquity

JUNE 29, 2021

HubSpot , for example, has an exit-intent popup set up on its blog, prompting readers to sign up for the brand’s newsletter before closing their current tab. But while automation makes for an excellent upgrade to your everyday tasks like inventory management, its role can be much more impactful in B2B brand success.

Marketing Automation Services 322

Marketing Automation Services B2B Sales Marketing Automation Marketing AI 322

Webbiquity

JUNE 18, 2019

In fact, at HubSpot, we’ve run several A/B tests and found that personalizing the sender name and email address increases open rates an average of 3%. Designing email templates, segmenting lists, drafting copy, planning your campaigns — a lot goes into executing a successful email marketing program. ” Grr. Statista, 2019).

Email Marketing 243

Email Marketing Work Management Planning Marketing Automation Services 243

Webbiquity

OCTOBER 27, 2015

Stories are used commonly in consumer marketing, but are also increasingly part of B2B marketing campaigns as well, with notable examples including GE, HubSpot, and Intel. HubSpot , Marketo , Eloqua , Pardot , Genoo , etc.). and 3) how exactly does that help the individual business buyer in his or her job? What do they value?

Enterprise Management 100

Enterprise Management Work Management Marketing Management Marketing Automation Services 100

Webbiquity

NOVEMBER 19, 2012

Every discipline within marketing and PR has its own tools, among them: Content development: CMS tools (WordPress, Joomla, HubSpot, 100s of others), Adobe CS, tools for creating infographics , etc. It’s confusing and too much to absorb, and therefore doesn’t get acted upon.

CMS Development 100

CMS Development Paid Search Agency Marketing Analytics Tools Allocation 100

Webbiquity

MAY 20, 2013

9 Ways to Make Your Marketing Analytics Actionable by HubSpot. In an environment where nearly everything that happens online can be measured, the challenge for marketers isn’t gaining the ability to measure even more factors, but rather the clarity to focus on measuring what matters. How can you take action on analytics reports?

Analytics 100

Analytics Marketing Analytics Tools Tips Multi-Channel 100

Webbiquity

APRIL 3, 2012

The measurability of the web can be a double-edged sword. On the one hand, the data should allow companies to monitor every activity, every campaign, to evaluate based on solid data what’s working, what’s not, and where to expend budget, time and effort to improve results. iPhone vs. Android).

Analytics 100

Analytics Marketing Analytics Tools Best Practices Emarketing 100

Webbiquity

SEPTEMBER 22, 2015

The tool acts as a central dashboard for your Twitter and Facebook profiles, letting you manage multiple accounts simultaneously”) and Easel.ly , an infographic creation tool which “offers ready-to-use infographic templates that are categorized by subject.” for competitive research. for competitive research.

Social Media 100

Social Media Tools Media Enterprise Management 100

Webbiquity

JUNE 3, 2014

Nothing demoralizes employees more quickly than seeing senior leaders act in a way they don’t respect, and few things energize employees more than a senior team they admire. Leaders are always being watched and judged; employees have keen eyes.” ” Paid to Post? Be willing to do even more and you can build a remarkable business.”

Marketing & Strategy 100

Marketing & Strategy Business Thought Leadership Lead Ranking 100

Webbiquity

MAY 20, 2014

Making the point that “While your business may be B2B, your website could be dramatically more effective if it looked, acted, and worked more like a consumer website. 6 ‘About Us’ Pages That Are Probably Better Than Yours by HubSpot. How can sites be best designed to optimize search visibility ?

Design 100

Design Marketing Websites Effectiveness Landing Pages 100

Webbiquity

MARCH 27, 2017

And SnapChat may become difficult for B2B marketers to ignore; the mobile messaging app now has more than 150 million daily active users , and half are older than 25. Add multiple accounts on each platform (for example, monitoring accounts for specific product lines or key executives) and the time challenge becomes even more significant.

Marketing Automation Services 0

Marketing Automation Services Enterprise Management Work Management Marketing Management 0

Webbiquity

AUGUST 16, 2010

How to Monitor Your Social Media Presence in 10 Minutes a Day by HubSpot Blog. Social Media Marketing Tips, Tactics and Guides. Building Social Bookmarking Networks 101 by Search Engine Journal. Todd’s guidance is straightforward and practical; finding the time to do this well is the hard part. by Cultivating Your Customers.

Social Media 100

Social Media Budget Programs Social Marketing Tools 100

Webbiquity

NOVEMBER 28, 2011

Sure, teenagers spend a lot of time on YouTube, but did you know that three-quarters of business executives watch work-related online videos weekly? Or that 73% of U.S. companies now use social media for marketing (though the figure varies widely based on size of company)? ” Or that49% of B2B journalists write blogs, and 84% are on Twiter?

Paid Content 100

Paid Content Statistics Social Media Paid Search Agency 100