Act-On

NOVEMBER 15, 2023

In a perfect world, sales and marketing would be tightly aligned , working toward the same goals and achieving the best possible results. But marketers and sales teams know this isn’t always easy. From this challenge, sales enablement was born. As a result, B2B companies are investing heavily in sales enablement tools.

Sales Cycle 233

Sales Cycle Practices Marketing Automation Services Buyer Personas 233

Martech Advisor

OCTOBER 15, 2019

Elizabeth Gallagher, CRO of Lineate, hones in on the 2020 MarTech trends companies and marketers should act on now. Automation helps to streamline key marketing processes such as email strategy,lead generation,and scoring. Align marketing and sales initiatives. Increase campaign ROI. Improve campaign management.

Act-On 71

Act-On Marketing AI Trends Work Management 71

Seismic

MARCH 22, 2022

At most organizations, sales is responsible for generating revenue. But sales is becoming more difficult as the buyer’s journey evolves. We understand that the sales process is not a one-size-fits-all formula. Here’s the short answer: sales training and coaching. What is sales training and coaching?

Training 52

Training Outreach Sales Qualified Leads Forrester 52

The Forward Observer

MARCH 15, 2024

In The Brand Benefits Playbook , Weiss and MacInnis help readers understand, and transition to, a benefits-based model. And, interesting facts – he has an engineering degree and was in a band that opened for major recording acts like Lynyrd Skynyrd, Bonnie Raitt, and Kenny Loggins! About the Author Allen Weiss, Ph.D.,

Brand Identity 189

Brand Identity Branding Work Management Marketing Management 189

Act-On

FEBRUARY 16, 2024

Email nurture campaigns help you build affinity with both customers and prospects. And here’s something else to consider: Research shows that while most businesses make sales to between 5% and 20% of new customers, they close deals with 60% to 70% of existing customers. 27% say it’s getting overwhelming. Design reengagement campaigns.

Lead Nurturing 197

Lead Nurturing Lead Ranking Lead Scoring Top of Funnel 197

Marketing Insider Group

JUNE 19, 2023

) More than ever, you’re constantly competing against others for attention and eventual sales. How can you gather intel to help you improve your content marketing strategy? Image Source Key Takeaways: Competitor content analysis helps you understand your competition’s content marketing strategies.

Analysis 287

Analysis Top of Funnel Advertising Agencies Content 287

Act-On

NOVEMBER 15, 2023

For example, Act-On is intuitive, user-friendly and easy to set up without hiring outside experts. From list building to lead nurturing to ongoing customer retention, marketing automation can help build positive outcomes at all stages of the customer life cycle. Marketing automation is all about results, isn’t it?

Marketing Automation Services 225

Marketing Automation Services Marketing Automation ROI Automation 225

The Forward Observer

APRIL 19, 2024

Yet when people hear the word “sales” they think of some version of the overly confident, manipulative, “don’t-take-no-for-an-answer” stereotype. About the Authors Colin Coggins and Garrett Brown are long-time sales leaders, practitioners, teachers, and best friends. Everyone sells, every day.

Paid Search Agency 141

Paid Search Agency Advertising Agencies Click Rate Amazon 141

Strategic-IC

NOVEMBER 25, 2020

Without Sales and Marketing alignment, you’re rowing upriver, taking on water, carrying extra weight and definitely feeling that there must be an easier way to get from A to B. while Sales focuses on winning and growing accounts. Why is Sales and Marketing Alignment Key to Successful Account-based Marketing?

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles ABM Work Management 62

Strategic-IC

NOVEMBER 25, 2020

Without Sales and Marketing alignment, you’re rowing upriver, taking on water, carrying extra weight and definitely feeling that there must be an easier way to get from A to B. while Sales focuses on winning and growing accounts. Why is Sales and Marketing Alignment Key to Successful Account-based Marketing?

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles ABM Work Management 62

Hubspot

MAY 9, 2022

Even the most seasoned, effective salespeople can struggle when hashing out how to lead a sales team. Taking the reins doesn't come naturally to everyone, and even born leaders might need a little guidance when transitioning into a sales management role. Let's dive in. Be thorough and thoughtful when hiring. Get to know your team.

Work Management 68

Work Management Marketing Management Lead Ranking Sales Qualified Leads 68

Crimson Marketing

JANUARY 15, 2015

“As a marketer, you have to start looking at how is your campaign going to work across those different channels,” says Atri Chatterjee, CMO of leading automation company Act-On Software. Atri provides tips that will help you learn about your customers using your existing marketing, sales, customer support and finance systems.

Demand Generation 100

Demand Generation Act-On Work Management Marketing Management 100

Webbiquity

NOVEMBER 28, 2023

Crafting an impeccable B2B sales journey isn’t straightforward. Many sales reps struggle with it, as if stumbling in the dark. Image credit: Mikael Blomkvist on Pexels On one hand, there’s a sales quota you need to fulfill within a short span of time. This post aims to help you understand and tackle those challenges.

B2B Sales 182

B2B Sales Webinar Metrics B2B Peer-to-peer 182

Marketing Insider Group

JUNE 12, 2023

Image Source Key Takeaways: Remarkable content helps people and moves them to action. It offers something of real value for the audience and pushes a button inside them that stimulates feelings and spurs them to act on it. Provide people with what they expect from you to help them fill their needs.

Content 233

Content Act-On Viral Marketing Fulfillment 233

Marketing Insider Group

AUGUST 4, 2020

They both came to the conclusion that validating your assumptions before acting on them was a good idea. What is PDCA (Plan Do Check Act)? PDCA (plan-do-check-act) was initially introduced as a quality control system in manufacturing during the 1940s in Japan. What do Francis Bacon and Japanese manufacturers have in common?

Planning 355

Planning Lead Ranking Work Management Marketing Qualified Leads 355

Conversica

OCTOBER 10, 2018

Fortunately, we have systems that help us do this really well. There are a host of reports you can run and present in dashboard form, but the following six report ideas will help improve your sales metrics and reinforce the habits that drive your team toward success. Sales progress reports. Individual sales metrics.

Top of Funnel 66

Top of Funnel Forecasting Display CRM 66

ANNUITAS

DECEMBER 11, 2023

But whether we are talking about well-thought-out ‘growth marketing’ programs or haphazard ‘inside-out,’ interruptive go-to-market tactics, random acts of marketing and sales are at a breaking point. Our ability to succeed through haphazard marketing and sales acquisition efforts is rapidly coming to an end.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

ANNUITAS

OCTOBER 9, 2023

Our Go-to-Market Transformation Summit roadshow continued this past month in Boston, with a strong group of attendees joining us for an afternoon of debating how to build a repeatable, scalable go-to-market and making the shift from ‘random acts’ to perpetual Growth Engines. As always, the event is free to attend.

Marketing Analytics Tools 130

Marketing Analytics Tools CMO Multi-Channel Act-On 130

Act-On

DECEMBER 9, 2023

We’ve been running automated programs for many years here at Act-On, and eventually ended up with 37 different sequences running. Speak with your sales teams to learn about what they’re hearing from your ICPs. Because it’s all about being helpful, right? Now, that might seem like a lot (and it is!).

Open Rate 219

Open Rate Ideal Customer Profiles Marketing Automation Services Top of Funnel 219

Marketing Insider Group

SEPTEMBER 28, 2021

Without action words, your content may help a bit with brand visibility, but it won’t make much of an impact on the big-picture things that matter to your brand’s long-term success. Action words, on the other hand, help you create content that directly impacts your conversion rate, marketing ROI, and sales revenue.

Content Marketing 343

Content Marketing Lead Ranking Lead Scoring Content 343

Act-On

OCTOBER 4, 2023

Act-On is excited to announce that we’ve just made a major update of our marketing analytics functionality, including a new AI search that lets you ask data questions in natural language. Visualizing metrics like click and open rates across a range of emails helps you spot trends and potential outliers in your marketing programs.

Marketing Automation Services 151

Marketing Automation Services Analytics Software Deliverability 151

ANNUITAS

OCTOBER 11, 2023

I want to share with you a new service from ANNUITAS – one designed to help go-to-market (GTM) organizations continuously improve their performance. The Why … an ‘Operating System’ to Shift Us from Random Acts to a Growth Engine Why is go-to-market more challenging than ever? Let’s tackle ‘the why’ and dig into how this service works.

Marketing Analytics Tools 130

Marketing Analytics Tools Enterprise Management Work Management Marketing Management 130

Marketing Insider Group

MAY 1, 2023

There is no sense of urgency to buy, or intrigue to prompt buyers to imagine a better future and act now to secure it. Campbell’s structure can be simplified into three acts: Departure: The hero prepares for a journey into the unknown with help from a mentor. But this messaging is often brief, bulleted, and matter-of-fact.

Content Marketing 257

Content Marketing Planning Paid Search Agency Content 257

Convince & Convert

MARCH 28, 2024

Here’s what that looks like: Gather data Customer surveys, interviews, feedback forms, support tickets, and sales calls – use every tool in your arsenal to collect insights from your customers. Then, zero in on the customers who can help you crack the case or have already conquered that challenge.

Allocation 142

Allocation Validation Lead Ranking Lead Scoring 142

Act-On

SEPTEMBER 24, 2023

With higher traffic and more page views, it’s only reasonable to expect a bump in conversions and sales. One thing is for sure, though: search intent isn’t aligned with marketing automation, which is what we do here at Act-On. With B2B sales cycles getting longer, this is a critical point. We’ll give you an example.

Top of Funnel 130

Top of Funnel Marketing Funnels Keywords Marketing Automation Services 130

Zoominfo

MAY 19, 2020

Good sales and marketing teams target specific people for specific reasons and with specific messages. The name of the relevant statute says it all: the (you) CAN SPAM (Act). Follow these five simple guidelines, and stay on the right side of the CAN-SPAM Act. The CAN-SPAM Act. The CAN-SPAM Act. But is Spam Legal?

CAN-SPAM 317

CAN-SPAM Opt-out Opt-in Marketing Automation Services 317

ANNUITAS

JANUARY 21, 2020

How to know if your marketing and sales efforts are eroding your growth. How would you describe your current marketing and sales motion? If you had another dollar to invest in sales and marketing, do you know what impact it would have? How do you know if you engage in random acts of marketing? Build a brand.

Ideal Customer Profiles 238

Ideal Customer Profiles Demand Generation Agencies Demand Generation Budget Programs 238

Vidyard

DECEMBER 3, 2014

KITCHENER, Ontario – December 3, 2014 – Vidyard , a global leader in video marketing and sales enablement solutions, today launched its integration with the Act-On marketing automation platform. We’re excited to partner with Vidyard to bring these capabilities to the Act-On community.”

Marketing Automation Services 51

Marketing Automation Services Act-On Marketing Automation Demand Generation Agencies 51

Zoominfo

FEBRUARY 27, 2021

Manual sales prospecting and lead generation doesn’t get your sales and marketing teams where they need to be for their quotas — and it wastes time. However, when these teams are equipped with the right tools, such as sales intelligence, less important tasks can be automated so that reps can focus on lead strategies.

InsideView 264

InsideView Enterprise Management Top of Funnel Tools 264

Vidyard

DECEMBER 3, 2014

KITCHENER, Ontario – December 3, 2014 – Vidyard , a global leader in video marketing and sales enablement solutions, today launched its integration with the Act-On marketing automation platform. The integration gives Act-On users the ability to track video viewing activities of their contacts across all distribution channels.

Marketing Automation Services 50

Marketing Automation Services Act-On Demand Generation Agencies Marketing Automation 50

Vidyard

DECEMBER 3, 2014

KITCHENER, Ontario – December 3, 2014 – Vidyard , a global leader in video marketing and sales enablement solutions, today launched its integration with the Act-On marketing automation platform. We’re excited to partner with Vidyard to bring these capabilities to the Act-On community.”

Marketing Automation Services 50

Marketing Automation Services Act-On Marketing Automation Demand Generation Agencies 50

Webbiquity

MARCH 8, 2022

There are lots of helpful articles sharing digital marketing tips online. It helps people discover your brand through search engines and social media. So they’ll want to read it, share it, and even link to it helping you generate a lot of traffic, social proof , and sales from different sources. Guest post by Mitt Ray.

Small Business Marketing 294

Small Business Marketing Tactics Business Peer-to-peer 294

Webbiquity

FEBRUARY 15, 2022

It drags down demand and lead generation and sales-ready opportunities. Demand gen encompasses the sales, marketing and customer service actions that find, attract, convert, keep, and grow the value of customers. Affiliate sales support independent publishing. Then comes lead gen, which leads to sales-ready leads.

Demand Generation Agencies 299

Demand Generation Agencies Demand Generation Marketing Analytics Tools Demand 299

Tony Zambito

JANUARY 11, 2022

Buyer insights and buyer personas act as a compass for business leaders in uncertain times. As a former head of strategy and sales, I knew that the old way of sales and product management/marketing thinking was not working. That these approaches were not going to help us to understand how buyers were changing.

Buyer Personas 262

Buyer Personas Cross-Selling Act-On Research 262

Valasys

MAY 8, 2019

The underlying forces driving B2B sales processes these days are majorly digitized, predictive & studded with predictive analytical techniques to attract a wide range of customers. Once the appointment has been set-up, the case is forwarded to the sales department. The B2B arena today is dominated by influencers.

B2B Sales 49

B2B Sales Sales Leads Top of Funnel Service 49

Tony Zambito

JANUARY 18, 2022

This puts enormous pressure on businesses to not only understand buyers’ goals but to be aligned in helping buyers to achieve goals. For decades, business leaders have relied on data from sales and marketing to get a read on what buyers prefer and need. Tracking sales opportunities and struggling to identify marketing returns.

Buyer Personas 209

Buyer Personas Psychographics Customer Satisfaction Correlation 209

Tony Zambito

JANUARY 21, 2022

Many businesses today, in their marketing and sales operations, have an insatiable thirst for data and intelligence about their buyers and customers. Gaining insights that inform and can be acted up to achieve growth. . Creating an urgent need to understand and act upon human-centered insights. It is expensive.

Marketing AI 204

Marketing AI Buyer Personas Marketing & Strategy Act-On 204