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Can Freelancers Help You Scale Up Content Marketing?

Marketing Insider Group

Standing at the content marketing crossroads? With 73% of hiring managers looking to ramp up their freelance talent, the big question looms: content marketing freelancers or a full-scale content marketing agency ? You’re not alone. For starters, flexibility. Scalability First off, scalability is a big word.

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5 Questions to Ask AI to Help Develop Marketing Personas

Marketing Insider Group

With the help of AI, you can gain powerful insights about your marketing segments to help cater your website strategy to your audience. As a result, you’ll save your team time and resources that can be dedicated to actually implementing your website design strategy and creating marketing materials. Let’s get started!

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How leaders should act on an agile marketing team

Martech

The following is a selection from the e-book “MarTech’s agile marketing for teams.” A command and control culture can be a quick killer for agile marketing teams. Learn how you can talk to leaders in your organization about the culture change required to succeed with agile marketing. Giving the team ownership.

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How Exactly Does Content Marketing Help in Building Brand Awareness?

Marketing Insider Group

Content marketing can be a highly effective way to build brand awareness. Content can help to build your brand in several different ways. Content marketing is an excellent way to demonstrate knowledge and expertise and build trust with your audience. But while exposure is important, it’s not the only factor at play.

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Best Practices for Engaging Your Go-To-Market Sales Teams

Speaker: Ruth Stevens, President of eMarketing Strategy

As a B2B marketer, lead generation is likely your Job One. But guess what: It’s after the sales team has gotten into the act where marketing can have an even bigger impact on results. The key metrics to drive your thinking and declare success (Hint: it’s not revenue!). You don't want to miss out on this amazing webinar!

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ANNUITAS Launches Its GTM Advisory Service to Help Go-to-Market Organizations Continuously Improve Execution and Performance

ANNUITAS

I want to share with you a new service from ANNUITAS – one designed to help go-to-market (GTM) organizations continuously improve their performance. As Growth Leaders , we find ourselves at a crossroads with our go-to-market efforts. Let’s tackle ‘the why’ and dig into how this service works.

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Marketing Automation: What it Takes to Make the Switch

Act-On

Considering a new marketing automation platform? Marketing orgs only use 33% of their martech capabilities. Consider these paths to a better marketing automation future. You can’t rethink your marketing strategy right now Path 2: Rebuild The other end of the spectrum from “Lift and Shift”: Rebuild what you have from scratch.