Marketing Insider Group

APRIL 12, 2021

As a content marketer, there are numerous channels and strategies at your disposal. One of the most critical aspects of using content marketing is managing your paid, owned, and earned media. In this post, we’ll break down each type of media, how to use them in content marketing, and which one provides the best ROI. Retargeting.

Paid Content 362

Paid Content ROI Paid Search Agency Media 362

ClickZ

JANUARY 22, 2020

30-second summary: By simply adopting marketing automation technology, a company can significantly free up a marketers time and enable them to focus on more important revenue building projects as these tools can help to automate numerous repetitive tasks such as emails, campaign management, website analysis and social media marketing.

Marketing Automation Services 143

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 143

SocialPilot

JANUARY 26, 2024

In the same context, a well-crafted AI prompt acts as a clear set of instructions to the AI assistant , guiding it to generate content that perfectly aligns with your marketing objectives. I have curated a list of 50 AI prompt examples for marketers that you can use to create well-optimized content. Let’s get started!

Examples 78

Examples ROI Planning Work Management 78

Salesforce Marketing Cloud

JANUARY 24, 2022

Growing small- or medium-sized businesses (SMBs) — those with a 1% increase in revenue or more in a six month period — are 59% more likely to use marketing automation. Growing SMBs are also 23% more likely to use email marketing software. Get more sales and marketing best practices for small businesses.

Small Business Marketing 98

Small Business Marketing Marketing Automation Services Budget Programs Lead Scoring 98

Spiralytics

FEBRUARY 7, 2024

From crafting engaging content, suggesting hashtags, analyzing posts, and several other tasks, it can help you reduce time spent on repetitive tasks. Sounds like a marketer’s dream, right? This comprehensive guide will help you understand the power of social media automation for your business.

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Marketing Insider Group

MAY 11, 2020

While companies have relied on traditional marketing strategies for decades, some are still wondering, what is content marketing really? Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. What Is Content Marketing Really? And why do I need it now?

Paid Content 172

Paid Content Paid Search Agency Content Marketing B2B Thought Leadership 172

SmartBug Media

MAY 15, 2020

In order to create effective marketing, nonprofit organizational teams must find creative and innovative ways to enhance their marketing and stand apart from for-profit businesses and like-minded organizations. A national digital marketing company, SmartBug understands the importance of a digital footprint.

Cost 105

Cost Paid Search Agency Planning Work Management 105

ClearVoice

MARCH 31, 2023

Generative AI is useful for helping the content creation process, but AI requires the human element. This ensures quality control and helps content resonate with its target audience. This ensures quality control and helps content resonate with its target audience. The truth is somewhere in the middle. The answer is yes.

Marketing AI 105

Marketing AI Top of Funnel Copyright Content 105

KoMarketing Associates

DECEMBER 10, 2015

One of the struggles B2B marketers come to me with is the fact that they just don’t know how to come up with content for their blog, website, or other online platform (like social media). Even if B2B marketers feel like they are alone on this, the fact is that all industries occasionally have trouble figuring out blogging ideas or topics.

B2B Marketing 120

B2B Marketing B2B Marketing Analytics Tools Case Study 120

Oktopost

MARCH 7, 2022

There is no shortage of imperative marketing tactics that if you don’t do right now, your B2B organization will crash and burn. As marketers, we know the MarTech space is crowded. Like actual listening, social listening can be the glue that holds your marketing strategy together. What is Social Listening?

B2B 155

B2B Marketing AI Work Management Marketing Management 155

Anyword

OCTOBER 4, 2021

Blogging is about helping your clients in solving their problems. That is why a blog on your website dedicated to helping your clients might be advantageous. Guest blogging is a great way to increase your agency’s visibility and create thought leadership in the market. you target their specific keyword intent.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Ad Agencies Adwords 98

Zoominfo

DECEMBER 4, 2019

Naturally, platforms like LinkedIn, Twitter, and Facebook have become essential tools in a recruiter’s strategy. Social media has transformed the recruiting industry, as more than 91% of employers use social media to hire talent today ( source ). Think of it this way: every decision you make on social media is a reflection of your brand.

High Quality Lead 221

High Quality Lead Outreach Zoominfo Social Media 221

Oktopost

OCTOBER 30, 2023

In today’s business environment, the ability to discern and act upon a potential customer’s needs and desires can be transformative, enabling businesses to engage with prospects more effectively and convert them into loyal customers. Recent findings indicate that leveraging intent data yields promising results. What is Social Signals?

Intent Data 124

Intent Data Top of Funnel Intent Urgency Marketing 124

Oktopost

FEBRUARY 24, 2022

In this article, we’ll take a look at the process of social selling and how it can help B2B companies generate more leads (and ultimately more revenue). How to Do Social Selling on Twitter. In fact, according to LinkedIn , 78% of social sellers regularly outsell their peers who don’t use social media in their sales processes.

Peer-to-peer 171

Peer-to-peer B2B Thought Leadership Branding Brand Identity 171

Zoominfo

OCTOBER 20, 2021

While evolution is always a good thing, many in the recruiting world have wondered: is the act of strategic candidate sourcing dead? 93% of companies use LinkedIn for recruiting , while 66% use Facebook and 54% use Twitter. On other platforms like Facebook and Twitter, recruiters must think outside the box. His reasoning?

Social Networks 100

Social Networks Case Studies Keywords Social Media 100

Zoominfo

APRIL 21, 2019

While evolution is always a good thing, many in the recruiting world have wondered: is the act of strategic candidate sourcing dead? 93% of companies use LinkedIn for recruiting, while 66% use Facebook and 54% use Twitter. We compiled a few tips that can help you stand out in today’s crowded recruiting landscape.

Zoominfo 162

Zoominfo Social Networks Case Studies Keywords 162

SmartBug Media

AUGUST 9, 2019

At its core, inbound marketing is all about analytics. Your website is the cornerstone of how you market your business, so analytics that measure how it performs take on even greater importance. Marketing analytics measure traffic, page views, clicks, and so much more. Eight Marketing Tools You Should Be Using.

Analytics 86

Analytics Budget Programs Marketing Websites Tools 86

Convince & Convert

FEBRUARY 27, 2015

Likewise, social marketers are expanding the possibilities of what can be achieved. In fact, social is no longer treated as an exploratory endeavor—it’s a critical component of any marketing program and is expected to drive real value for a business. That’s not to say that all influencer marketing is a waste.

Social Media 158

Social Media Twitter Outreach Paid Search Agency 158

Webbiquity

JANUARY 30, 2018

Fortunately, there’s an expanding ecosystem of tools that supplement GA to give digital marketers much richer, actionable insights into what’s happening online. It noted that “visitors from Google and Twitter spent 1.3x But while GA is wildly popular (and free), it definitely has its limitations.

Marketing Automation Services 225

Marketing Automation Services Analytics Tools Correlation 225

Brandpoint

JUNE 1, 2022

In our recent research report, The State of Digital Marketing in the Manufacturing Industry , brand awareness was cited as the most important result of digital marketing. If you’re curious to learn more, you can download our full report for more helpful insights on challenges, trends and tactics. Another key step!

Ideal Customer Profiles 77

Ideal Customer Profiles Brand Identity Branding Planning 77

Valasys

JANUARY 30, 2024

Comprehending your audience in the ever-changing digital marketing realm is essential for assembling effective social media campaigns. To truly unlock this understanding, tapping into the power of market research is crucial. Instead, they result from careful market research, strategic planning, and meticulous execution.

Social Media 40

Social Media Social Marketing Research Planning 40

Sprout Social

AUGUST 17, 2022

These engagements include @ mentions , comments, #hashtags and keywords related to your brand. . Social media monitoring involves much more than just direct mentions and branded keywords , too. If nothing else, comprehensive monitoring also helps you understand how customers at large feel about your brand. The problem?

Social Media 124

Social Media Tools Campaigns Media 124

Sprout Social

FEBRUARY 1, 2024

Most marketing professionals constantly grapple with two questions: What do our customers actually want and how can we turn them into our biggest champions? Without a deep understanding of their audience, even the most seasoned marketers, at times, find themselves in a cycle of guesswork and reactive strategies. Here’s how.

Social Media 108

Social Media Ideal Customer Profiles Media Customer Satisfaction 108

DealSignal

APRIL 27, 2023

A century later, we have analytics, intent data, and AI which help us define whom to call, when to call, and what to say. With Account Based Marketing (ABM), firms no longer need to guess at marketing spend. With Account Based Marketing (ABM), firms no longer need to guess at marketing spend.

Ideal Customer Profiles 52

Ideal Customer Profiles Account Based Marketing ABM Intent 52

SocialPilot

FEBRUARY 26, 2024

When we talk about AI in marketing terms, it means AI can enhance the work of marketers by providing insights and automating tasks, allowing for more creativity and personalized customer engagement. But there’s more to AI marketing than just the strategies and the tools. What is AI Marketing?

Marketing AI 72

Marketing AI Work Management Marketing Budget Marketing Management 72

Sprout Social

JUNE 13, 2023

As a solutions engineer at Sprout Social, I work with our customers to help them uncover the power of social across their business, from optimizing digital workflows to making the most of the tools in their martech stack. It really helps bring visibility between the marketing, customer care, communications and brand teams,” she says.

Social Media 100

Social Media ROI Work Management Marketing Management 100

Optinmonster

FEBRUARY 11, 2024

In this article, I’ll outline the key growth hacking strategies and tactics to help you grow user numbers fast. Hack Your Email List Growth With Exit Intent Email marketing is one of the best ways to connect with your visitors, and encourage them to become subscribers and customers. Best of all, email marketing is affordable.

Paid Content 87

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 87

ClearVoice

MARCH 26, 2024

While moving toward a target is helpful, having smaller goals is good to ensure you’re on the right path. That’s where your marketing program’s key performance indicators (KPIs) come in. Key Metrics for Content Distribution “There are three objectives for content marketing: reach, engagement, conversion.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

Optinmonster

MAY 16, 2023

While on-page SEO focuses on optimizing elements within your website, such as content and meta tags, off-page SEO involves activities on other websites, such as link building , social media marketing , and content marketing. In the end, we will share some of the best off-page SEO techniques with you. Let’s get started!

SEO 77

SEO Lead Scoring Lead Ranking Link Building 77

KoMarketing Associates

SEPTEMBER 29, 2017

Nearly 22,000 marketing and sales professionals from more than 100 countries joined Inbound 2017 at the Boston Convention and Exhibition Center this week. In this post, I’ll be highlighting some key takeaways from Inbound 2017 and how we can apply them to B2B marketing. But, what does this mean for B2B online marketers?

B2B Marketing 132

B2B Marketing B2B Paid Search Agency Advertising Agencies 132

Sprout Social

JULY 11, 2022

Yet while 51% of consumers expect YouTube to be one of the platforms they use the most in the next year, only 35% of marketers say the same. A YouTube channel audit can help you stay ahead and get more YouTube subscribers by assessing how your channel is performing, and identifying opportunities to enhance your strategy. Banner image.

Youtube 93

Youtube Banners Ideal Customer Profiles Keywords 93

illumin

OCTOBER 20, 2023

By analyzing the content of the page, contextual targeting identifies relevant keywords, topics, or themes to match with appropriate ads. By analyzing the keywords, phrases, and themes present on a page, the system determines the most appropriate ads to display.

Advertisements 52

Advertisements Advertising Marketing AI Privacy 52

Sprout Social

JANUARY 3, 2022

The great content marketer Ann Handley advocates for making your customer, rather than your company, the hero of your brand story. To create an effective marketing, sales or social media strategy, you must first have a clear idea of who is consuming your content and why. What is a buyer persona? Why are buyer personas important?

Buyer Personas 140

Buyer Personas Social Media Media Ideal Customer Profiles 140

Marketing Insider Group

MAY 14, 2013

Looking into a heavy topic today: Big Data for Marketing. I think Big Data for Marketing is more about the questions than the answers. The opportunity lies in defining how Big Data can help you better reach your customers with your messages in a way that gets them to act. Which keywords drive conversions?

Planning 100

Planning Paid Search Agency Act-On Analysis 100

Marketing Insider Group

AUGUST 27, 2019

Pre-event marketing is a critical part of the event planning process. As an international keynote speaker , I’ve seen how Content marketing can be an effective way to generate pre-event hype, which will drive ticket sales, engage attendees, and even spark a little fear of missing out. Quick Takeaways. A Peek Behind-the-Scenes.

Planning 101

Planning Content Marketing Generation Content 101

Spiralytics

MARCH 27, 2024

Poor content quality, limited creativity, and lack of keyword optimization… are these issues your brand struggles with? Many marketing professionals grapple with SEO strategies without access to skilled writers who can elevate their content and online presence. But interestingly, content writing in the Philippines has boomed.

Advertising Agencies 62

Advertising Agencies Work Management Paid Search Agency Content 62

EveryoneSocial

JANUARY 4, 2021

Here is a list of the top social selling tools to help your teams and increase the effectiveness of your sales strategy today. . All of your lead and deal contact information is managed in one database which can help with social selling automation and time-saving. LinkedIn Sales Navigator.

Tools 121

Tools Peer-to-peer Outreach Social Networks 121