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How leaders should act on an agile marketing team

Martech

As an agile team member, it’s important to help your boss understand the impact of you taking on her ‘really quick task’ to the team. Explain how her role is really valuable in this way and see if she’s willing to brainstorm ways that she can help her staff. Read next: How to build feedback into your agile marketing workflow.

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Can Freelancers Help You Scale Up Content Marketing?

Marketing Insider Group

These content creators are like your marketing team’s utility players, ready to step in and hit a home run by crafting engaging: Blog posts Email campaigns Social media content How-to guides Image Source: E2M Solutions But why do we lean on freelancers? For starters, flexibility. Their capacity to take on more work is naturally limited.

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5 Questions to Ask AI to Help Develop Marketing Personas

Marketing Insider Group

With the help of AI, you can gain powerful insights about your marketing segments to help cater your website strategy to your audience. While it’s important to connect with actual customers to learn more about them, AI can produce a quick overview of a marketing persona that may help close gaps in your research.

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How Exactly Does Content Marketing Help in Building Brand Awareness?

Marketing Insider Group

Content can help to build your brand in several different ways. By regularly publishing informative and educational content that helps to solve your audience’s problems, you demonstrate the fact that you know what you’re talking about as an expert in your industry. But while exposure is important, it’s not the only factor at play.

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Best Practices for Engaging Your Go-To-Market Sales Teams

Speaker: Ruth Stevens, President of eMarketing Strategy

But guess what: It’s after the sales team has gotten into the act where marketing can have an even bigger impact on results. As a B2B marketer, lead generation is likely your Job One. During this webinar, you’ll learn: The nature of the buying group and how to reach the individual members. You don't want to miss out on this amazing webinar!

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ANNUITAS Launches Its GTM Advisory Service to Help Go-to-Market Organizations Continuously Improve Execution and Performance

ANNUITAS

I want to share with you a new service from ANNUITAS – one designed to help go-to-market (GTM) organizations continuously improve their performance. The Why … an ‘Operating System’ to Shift Us from Random Acts to a Growth Engine Why is go-to-market more challenging than ever? Let’s tackle ‘the why’ and dig into how this service works.

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3 observations from 2023 to help you in 2024

Martech

You would think that these brands, all household names, would have their collective act together, but it’s not always that way. Maybe some of you in ecommerce and retail are pushing the “send” button feverishly and trying not to lose your minds with all of the last-minute requests and pressure this time of year brings.