Webbiquity

JANUARY 23, 2024

First, identify the keywords and phrases associated with your brand, including your brand name, product, features unique to your product, brand slogans, hashtags, and common misspellings. This post outlines 10 key steps in using social listening to satisfy and retain more customers. This list should also include industry-specific keywords.

Customer Satisfaction 149

Customer Satisfaction Social Media Advertising Benchmark Acquisitions 149

Convince & Convert

DECEMBER 4, 2015

More specifically, I’m talking about Twitter advertisements. We know that Twitter holds some (if not a good deal of) credence with brands and companies across the country when it comes to paid outreach. But when you invest in Twitter ads, are you really getting the most bang for your buck? highlight to tweet).

Twitter 98

Twitter Paid Search Agency Ads Word of Mouth 98

Oktopost

MARCH 7, 2022

Social listening is the act of monitoring feeds and platforms for references to your brand, products, competitors, and related keywords, and then taking the extra step to analyze and comprehend what’s being said, who’s saying it, and why, so that you can take action based on that information. What is Social Listening?

Marketing AI 155

Marketing AI B2B Work Management Marketing Management 155

Martech

JULY 12, 2023

Within the first hour alone, it received a whopping five million sign-ups — just three months after Meta confirmed it was working on an alternative to Twitter. Although the app is very similar to Twitter in several ways, Zuckerberg has stressed that one of the key differences is the focus on “kindness” and being “friendly”.

Paid Content 98

Paid Content Paid Search Agency Planning Privacy Policies 98

Zoominfo

DECEMBER 4, 2019

Naturally, platforms like LinkedIn, Twitter, and Facebook have become essential tools in a recruiter’s strategy. Social media has transformed the recruiting industry, as more than 91% of employers use social media to hire talent today ( source ). Think of it this way: every decision you make on social media is a reflection of your brand.

High Quality Lead 221

High Quality Lead Outreach Zoominfo Social Media 221

Sprout Social

APRIL 16, 2024

These queries can include keywords, hashtags, cashtags, mentions, phrases and even emojis, depending on your tool of choice. In a bygone era, tapping into this data couldn’t be done without countless training sessions on everything from advanced analytics to structured query language (SQL).

Keywords 98

Keywords Template Analysis Barriers 98

Spiralytics

FEBRUARY 7, 2024

From crafting engaging content, suggesting hashtags, analyzing posts, and several other tasks, it can help you reduce time spent on repetitive tasks. Today, these can be several, such as Instagram, Facebook, X (formerly Twitter), TikTok, and others. However, there are several avenues where social media automation can be a game changer.

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Webbiquity

MARCH 7, 2019

Hashtags are the savvy social media marketer’s best friend, helping you track social interactions, expand your reach, and monitor real-time engagement at an event. Create your event hashtag early on to avoid a last-minute slapdash fail; you don’t want to attract viral fame for the wrong reasons! Run a Giveaway Contest.

Social Media 202

Social Media Promotion Creativity Media 202

Sprout Social

OCTOBER 6, 2022

Important hashtags/mentions to include: Important for trends and partnerships. What makes a social media viral video? Let’s start with the basics. What do we mean when we say social media viral video? Whether it’s a tweet or an Instagram Reel, many different types of content can go viral. Were you inspired? Start with a brief.

Viral Marketing 128

Viral Marketing Social Media Video Marketing Media 128

Sprout Social

AUGUST 17, 2022

These engagements include @ mentions , comments, #hashtags and keywords related to your brand. . Sprout Social gives you everything not only to track important interactions but also to act on them. What is social media monitoring (and why does it matter so much)? Despite the name, “monitoring” is not a passive activity.

Social Media 125

Social Media Tools Campaigns Media 125

SocialPilot

DECEMBER 6, 2023

Meta, Twitter, and all other social media platforms show sponsored content that reflects your taste and interest. As a social media user, algorithms lighten up your social media experience. Fortunately, you can cease your share of visibility on social media platforms. But how do social media algorithms work? billion users worldwide.

Social Media 83

Social Media Paid Content Media Lead Ranking 83

Brandwatch Marketing

OCTOBER 3, 2022

An influencer acts like a giant megaphone spreading a brand’s message to potential customers. FollowerWonk is a great little tool that allows you to search for keywords in Twitter user bios and sort individuals to find those with the largest reach and most authority. It’s free to download. Best Free Social Media Influencer Tools.

Tools 92

Tools Blogger Demographics Social Media 92

Contently

MARCH 1, 2022

IG followers,” wrote comedy editor Megh Wright on Twitter. “If ” Within hours major celebrities did denounce FuckJerry, and the hashtag #fuckfuckjerry went viral. ” Carter’s team might praise and share a great New York Times story via Twitter or Facebook. “FuckJerry’s value is their 14.3m

Thought Leadership 172

Thought Leadership Aggregators Paid Content Ethics 172

Scoop.it

FEBRUARY 22, 2024

Platforms like LinkedIn, Twitter, Instagram, and TikTok allow you to connect with audiences in the spaces where they’re already active. Twitter is ideal for real-time news sharing and commentary. Use hashtags like #HR, #recruiting, #employment, etc., to tap into more extensive conversations.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Brandpoint

MARCH 25, 2023

Most sales professionals are active on LinkedIn and Twitter. If they need inspiration, provide sample posts and hashtags with the links and they’ll do the rest. Our Tips to Boost Your Digital Marketing Strategy for the Manufacturing Industry 1. Read more: How Does Content Marketing Drive Sales? ]

Planning 62

Planning Marketing Management Paid Search Agency Advertising Agencies 62

Sprout Social

FEBRUARY 28, 2017

Whether you’re trying to promote a blog post, upcoming event or your products, Twitter is a great option. Despite increased competition on the platform and the move to an algorithm based feed, Twitter promotions can still be effective if well executed. The Recipe for a Successful Twitter Promotion.

Twitter 57

Twitter Promotion Tips Television marketing 57

Sprout Social

MAY 24, 2022

Instead of relying on placements in digital or print media, they began making statements directly from their Twitter account. This approach allowed them to act faster and in a more distinct voice, which clearly resonated with their audience. Sponsored content. What is owned media? Brand marketing is a highly competitive arena.

Paid Content 97

Paid Content Paid Search Agency Media Paid Social Agency 97

Sprout Social

MAY 10, 2022

Going viral on Twitter or TikTok allows brands to gain cultural relevance and increase awareness faster than ever before. The ad made the brand a trending topic on Twitter and amassed thousands of views and shares on other platforms. Setting your brand apart from the competition is essential for success. What is brand marketing?

Social Media 118

Social Media Social Marketing Paid Search Agency Media 118

Oktopost

FEBRUARY 24, 2022

How to Do Social Selling on Twitter. Social selling, by definition, is the act of creating, maintaining, and fostering a relationship with prospects and customers via social media for commerical and retention purposes. . The Real Benefits of Social Selling. Which Channels Are Best for B2B Social Selling? Key Takeaways.

Peer-to-peer 171

Peer-to-peer B2B Thought Leadership Brand Identity Branding 171

Go Beyond SEO

MARCH 13, 2024

Additionally, leveraging relevant hashtags and engaging with industry influencers can expand your reach and attract new followers. User-generated content not only acts as social proof but also helps build trust and credibility with your audience. Scheduling: Consistency is key when it comes to posting on social media.

Social Media 78

Social Media Media Brand Identity Branding 78

Optinmonster

JUNE 13, 2022

When they see a message that a promotion only lasts 3 more hours, fear of missing out (or FOMO) kicks in and they’re driven to act faster than they otherwise would. Visitors can play against other customers or earn rewards on their own. Why Does Gamification Marketing Work? Another reason gamification works is the Zeigarnik effect.

Best Practices 72

Best Practices Urgency Marketing Work Management Marketing Management 72

Martech Advisor

DECEMBER 19, 2019

Brands use the #MondayMotivation or #ThrowbackThursday hashtags to appear among trending content and to bring consistency in their posting schedule. The simplest way to ideate a social media campaign is to create weekly theme-based campaigns, where you can introduce a hashtag or theme that is unique to your brand.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

Sprout Social

FEBRUARY 3, 2022

Similarly, posts and hashtags are not campaigns alone but can be part of a social media campaign. For example, a Black Friday campaign is short-term while a hashtag campaign is longer-term). Note that some marketing channels lend themselves to easy cross-promotion (think: Facebook, Instagram and Twitter). See how that works?

Campaigns 137

Campaigns Planning Paid Search Agency Advertising Agencies 137

Valasys

JULY 20, 2020

Content marketing acts as a cost-effective strategy for B2B marketers in social media as it yields heightened profits from several promotions. According to marketing experts, Foremost B2B organizations considered LinkedIn as a proven and highly active lead generator, subsequently Facebook and Twitter. Leveraging Referral Traffic.

Paid Content 86

Paid Content Social Media Social Marketing B2B Marketing 86

Sprout Social

MARCH 13, 2019

Behind every @mention notification is some sort of sentiment or feedback your business can learn from and act on. For example, monitoring industry-specific hashtags can help you understand what terms and types of content are resonating with your audience. If you’re a B2B brand, chances are you already have plenty on your plate.

Ad Building 105

Ad Building B2B Business Skype 105

Zoominfo

DECEMBER 4, 2019

Naturally, platforms like LinkedIn, Twitter, and Facebook have become essential tools in a recruiter’s strategy. Social media has transformed the recruiting industry, as more than 91% of employers use social media to hire talent today ( source ). Think of it this way: every decision you make on social media is a reflection of your brand.

High Quality Lead 100

High Quality Lead Outreach Social Media Linkedin 100

Biznology

JULY 19, 2016

Pop over to both Google Add URL and Bing Add URL just in case Biznology doesn’t have their act together. Sometimes, I will post the Biznology link by hand directly to my personal Twitter , Facebook , Google+ , and LinkedIn as well as Gerris’ Twitter , Facebook Page , LinkedIn Company Page , and Google+ Page.

Facebook 80

Facebook Twitter Google Social Media 80

readwrite

FEBRUARY 1, 2012

Twitter’s sponsored tweets and sponsored hashtags are cropping up more often as the social network places a heavy focus on advertising. Sponsored hashtags can blow up in your face, they can be stolen by a competitor and they can be surrounded by risky UGC. Walgreens recently purchased some love on Twitter , literally.

Twitter 40

Twitter Advertisements Advertising Social Networks 40

SocialPilot

JANUARY 21, 2024

Wondering how to launch a new Twitter contest? You must be aware of Twitter’s power. Almost everyone, from small business owners to entrepreneurs, uses the Twitter platform in their own way. You must have a question, Why Twitter? Now, let us give you some of the best Twitter Contest Ideas.

Twitter 89

Twitter Brand Identity Branding Best Practices 89

Marketing Insider Group

AUGUST 27, 2019

The videos have been watched tens of thousands of times and continue to act as a successful promotional tool several years later. Make sure to follow your event hashtags on platforms like Twitter and join in the conversation wherever you can. Quick Takeaways. Building anticipation is key to event planning success.

Planning 100

Planning Content Marketing Generation Content 100

Sprout Social

FEBRUARY 22, 2019

Instagram listening is the process of following conversations regarding topics, keywords, brands and hashtags related to your industry and using those insights from those conversations to inform your social media strategy. As Instagram continues to boom, its status as a customer service hub will grow against the likes of Twitter and Facebook.

Eye-Tracking 107

Eye-Tracking Tagging Work Management Analysis 107

ClearVoice

MARCH 31, 2023

And Google always acts against spammy content, no matter who – or what – writes or designs it. This has certainly been the case in the content world. Generative AI, or AI that produces content , is making headlines throughout the world of content creation. On one side, AI creates tons of readable and visual content in seconds.

Marketing AI 105

Marketing AI Top of Funnel Copyright Content 105

EveryoneSocial

JULY 20, 2020

80% of B2B leads come from LinkedIn vs. 13% on Twitter & 7% on Facebook. This acts as your career page area and is huge for employer brand and boosting recruiting efforts. And while you should be active on the platform for your own professional advantage, you also cannot neglect your brand’s LinkedIn company page either.

Linkedin 69

Linkedin Paid Search Agency Companies Best Practices 69

Sprout Social

AUGUST 15, 2019

For instance, there are strong links between Twitter and press announcements. That’s because politicians and journalists use Twitter to get the word out. Whether it’s a thumbs up on your new outfit or a pat on the back from your boss, endorsement feels good. To be more specific, it’s all about attaining that coveted blue check mark.

Tips 111

Tips Paid Search Agency Validation Press 111

ClearVoice

MARCH 7, 2020

Branded Hashtags – Unlike general hashtags, branded hashtags reflect the brand name, tagline, or motto. The purposes for these hashtags are for branding purposes, not necessarily for consumer use. To excel in the digital environment of social media, educating yourself on the terminology is essential.

Paid Content 111

Paid Content Social Media Social Marketing Media 111

Circle Studio

MARCH 1, 2018

A goal for your Twitter account might be driving visitors to your website, whereas an Instagram goal might be to showcase your product or service visually or to target a younger audience. Are there specific hashtags that should be used on certain platforms? Up your #hashtag game. Hashtags can function in several ways.

Social Media 68

Social Media Peer-to-peer Tips Media 68

Adobe Experience Cloud Blog

DECEMBER 16, 2015

Author: Elaine Ip It’s been a few weeks since we bid adieu to a good friend, the Twitter share counter, but life must go on. While this has caused quite a headache for some marketers, Twitter did explain their reasoning on their blog. But was this ever really a good measure to begin with? Update your web design.

Twitter 48

Twitter API Thought Leadership Marketo 48