Marketing Insider Group

FEBRUARY 22, 2021

Google looks at over 200 ranking factors when determining where to place your content. Even the highest authority sites like Wikipedia and YouTube only make it into the high 90s. If you try, Google will notice, and you won’t earn the rankings you want on any URL. You must prioritize quality and consistency over quantity.

Domain 335

Domain Long Tail Marketing Content Keywords 335

Marketing Insider Group

MARCH 16, 2023

Because while many people wish they could be Gryffindors, they’re not all willing to take the risk that comes with acting like one. They know their stuff, always able to add to the conversation with interesting facts and settle any debate by acting as the expert. This message is huge for building connection with customers.

Marketing Agencies 2 234

Marketing Agencies 2 Lead Ranking Content Work Management 234

Convince & Convert

APRIL 9, 2014

These are common sentiments when it comes to Google+, but it really is time to rethink your strategy because Google+ is not going away. I know, your department’s resources are all tied up with other channels, like Twitter and Facebook, and you think Google+ may well be a flash in the pan. version of Google.

Paid Content 167

Paid Content Google Adwords Peer-to-peer 167

Martech

DECEMBER 19, 2023

1, Google removed accounts people created over two years ago but never used. As Gmail is a Google product, Gmail accounts will be swept up in the deletion process. Then I’ll suggest how marketers should — and should not — respond to Google’s move or try to re-engage subscribers. Google is not mass-deleting Gmail accounts.

Marketing & Strategy 108

Marketing & Strategy Opt-out CAN-SPAM Work Management 108

Martech

OCTOBER 23, 2023

Google is on trial for allegedly using underhand tactics to ensure it stays the world’s leading search engine. Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. Google is ‘using clicks in rankings’ (Sept.

Google 78

Google Lead Ranking Lead Scoring Paid Search Agency 78

QuanticMind

SEPTEMBER 29, 2023

Holiday Shopping Insights: Keep Up With Deal-Seeking Shoppers [:04] New insights from Google show that deal-seeking for holiday shopping happens throughout October and November—so position your brand by extending the shopping window, starting now! The feature will fully launch as part of a new Google Ads experience in 2024.

Paid Content 77

Paid Content Paid Search Agency Emarketing Advertising Agencies 77

Unbounce

DECEMBER 1, 2021

Carousel ads look a liiittle different on Insta—instead of showing many links at once, they act kinda like multi-image Instagram posts. Carousel ads look a liiittle different on Insta—instead of showing many links at once, they act kinda like multi-image Instagram posts. Google Ads. And that’s in the United States alone.

Mobile Marketing 139

Mobile Marketing Cost Per Thousand Cost Per Click Marketing Strategy 139

Bannerflow

OCTOBER 12, 2018

Google is 20 years old this Autumn and it dominates digital advertising. For display advertisers, Google’s tools are what many brands rely on when serving ads and gaining insight into performance. Fundamentally, Google’s online tools are a key component of how many marketing teams work. billion in the first quarter of 2018 !

Paid Search Agency 75

Paid Search Agency Display Doubleclick Advertising Agencies 75

Navigate the Channel

JANUARY 8, 2024

Micro-moments, a term popularized by Google , refer to those split-second instances when individuals turn to their devices to seek answers, make decisions or solve problems. According to Google, they fall into four key categories: I-Want-to-Know Moments: Consumers are curious and they want information.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Martech

JUNE 7, 2023

In response, Google introduced YouTube Shorts and Meta followed suit with Instagram Reels, solidifying the significance of short-form video content. Start long and go short YouTube is the number one platform and channel for video marketing. The most successful YouTube videos are long-form, often at least 10 minutes long.

Marketing AI 96

Marketing AI Advertising Channels Video Marketing Youtube 96

Binary Demand

FEBRUARY 26, 2024

Businesses now use AI to improve B2B demand generation campaigns , from understanding how customers act to predicting future trends. These recommendations, meticulously tailored to each user’s purchasing behavior, act as catalysts for igniting demand. Even everyday tasks get an AI makeover.

Demand Generation Agencies 98

Demand Generation Agencies Marketing AI Demand Generation Demand 98

Outgrow

NOVEMBER 30, 2022

Video has clearly grown as a marketing strategy due to its effectiveness in increasing brand awareness and sales. But before videos become a successful marketing strategy in your toolbelt, you must learn what it takes to plan, develop, and create videos that leave a lasting mark on your viewers. How to Create an Effective Video Marketing Strategy?

Marketing Budget 138

Marketing Budget Video Marketing Marketing Strategy Marketing & Strategy 138

KoMarketing Associates

JANUARY 5, 2016

In early December, Google dropped the “followers on Google+” social annotation for AdWords advertisers, as uncovered in an article from The SEM Post. This is announcement was just another indicator that B2B marketers can focus less on activity directly associated with Google+ in the new year. The Demise of Google+.

B2B Marketing 120

B2B Marketing Google SEM Mobile Advertising 120

Convince & Convert

DECEMBER 13, 2023

Ask yourself what your viewer might search for on Google when trying to find videos like the one you made, and build your video’s title and meta description around it. As a social media brand or content creator, getting an audience hooked on your uploads is as fundamental as it is challenging.

Social Media 150

Social Media Video Marketing Media Eye-Tracking 150

Scoop.it

FEBRUARY 1, 2024

Creating original content can take many forms, like making helpful YouTube guides, writing thought-provoking articles, or or conducting thorough product assessments. Win: Google Loves Original Content Google is a huge fan of unique content , especially if you’ve created your content with an eye on SEO.

Curation 88

Curation Marketing Analytics Tools Eye-Tracking Content 88

Biznology

JULY 29, 2014

Google+ Is Potentially Everyone. Maybe the promise of Google+ is not reconnecting with everyone you have or will have ever know – Facebook is amazing at that – maybe Google+ is designed to be the most effecting olly olly oxen free ever to exist, potentially. Does Google Know how Money Plus Is? That’s powerful.

Google 80

Google Network Marketing Social Networks Communities 80

Convince & Convert

AUGUST 22, 2012

Is so, you have probably relied on Google Analytics. Here’s a rundown of classic and new tasks you can perform in Google Analytics to demonstrate social media’s impact. Why: View site traffic and visitor behavior exclusively from sources like Facebook, YouTube, Twitter and the like.

Marketing Analytics Tools 147

Marketing Analytics Tools Social Media Marketing Report Analytics 147

SmartBug Media

NOVEMBER 5, 2021

Or on the side of your Google Search? This new information will allow you to show them personal ads for your items or services across different websites such as Facebook or Google. A few days later, that same jacket started appearing in your Facebook feed, didn’t it? You were being retargeted. Here’s the difference. Pixel-Based.

PPC 105

PPC Paid Search Agency Banners Inbound Marketing 105

ClickZ

MARCH 2, 2020

30-second summary: Emerging AI developments that boost Google conversion values by 30% or more. Practical video marketing strategies that increase engagement on Amazon, Facebook, and YouTube. These videos can then be used on YouTube, Amazon, Facebook, and most other channels you’re advertising or marketing on.

Paid Content 145

Paid Content Multi-Touch Attribution Marketing AI Trends 145

Moz

JANUARY 5, 2020

It does my heart good to see it, but here’s my completely unsentimental take on the challenges you face: The Internet, and Google’s local platforms in particular, are a complete mess. Google is the biggest house on the local block; you can’t ignore it. Level 1: Feed Google. Image credit: Mcapdevila. How do you do this?

Google 78

Google SEO CAN-SPAM Communities 78

Contently

JUNE 16, 2022

For example, last year, Senators Amy Klobuchar and Ben Luján introduced the Health Misinformation Act of 2021 , which seeks to hold companies like Facebook and YouTube accountable for allowing health misinformation to spread. During a White House press conference in 2021 , Dr. Vivek H. Murthy, U.S. What makes this advisory unique?

Paid Search Agency 135

Paid Search Agency Ethics Case Studies Guidelines 135

Customer Experience Matrix

OCTOBER 14, 2019

Naysayers doubted that the European Union’s General Data Protection Regulation (GDPR) and ePrivacy rules, California Consumer Privacy Act (CCPA) and related privacy regulations would have any real impact on the flow of consumer data. None of this marks the end of the advertising industry or even of targeted online advertising.

Privacy 149

Privacy Advertising Agencies Advertisements Advertising 149

Contently

NOVEMBER 3, 2016

For three years in a row , Google has been the most attractive employer in the world for business and computer science graduates, according to research from advisory firm Universum. Google is second only to NASA for engineering graduates, and in 2015, it snuck into the top three for humanities and reached number six for natural sciences.

Google 60

Google Content Marketing Work Management Content 60

SocialPilot

DECEMBER 6, 2023

As a social media user, algorithms lighten up your social media experience. On the other hand, the same algorithm can bring you low visibility and no traction if you are a budding influencer or marketer with a handful of followers. Fortunately, you can cease your share of visibility on social media platforms. But how do social media algorithms work?

Social Media 83

Social Media Paid Content Media Lead Ranking 83

Optinmonster

MAY 16, 2023

Off-page SEO is crucial in demonstrating your website’s expertise, authoritativeness, and trustworthiness (E-A-T) to Google and other search engines. Search engines, like Google, value these endorsements and use them as an SEO ranking factor. In the end, we will share some of the best off-page SEO techniques with you.

SEO 77

SEO Lead Scoring Lead Ranking Link Building 77

The Lead Agency

APRIL 14, 2024

Finding the right information is tricky. But you, my B2B friend, are already practising the buyer behaviour of all of us in B2B. You’re researching, comparing, and have just now landed on the relevant, tangible information that will actually help you get better B2B marketing results. After all, we all love content.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

SmartBug Media

JULY 11, 2023

It's where a visitor "lands" after clicking on a link in an email or ads from Google, YouTube, Facebook, Instagram, or elsewhere on the web. Remember, a well-crafted Shopify landing page acts as your silent salesman, working 24/7 to convert your visitors into customers. Its primary purpose? To convert visitors into customers.

Landing Pages 75

Landing Pages Conversion Rate Mobile Advertising Click Rate 75

SmartBug Media

JULY 16, 2021

Google and other search engines use search result interactions and page engagement as an indicator of content value: Are people clicking on your link? And now you want to learn how to leverage all that hard work to take your video SEO (VSEO) to the next level. Why You Should Care About Video SEO. What do they care about?

Video Marketing 105

Video Marketing SEO Marketing Strategy Marketing & Strategy 105

Vidyard

JUNE 24, 2014

In today’s digital space there’s a need to bring a YouTube-like viewing experience to your company’s website. Moreover, once you have all of your content in a Video Hub, you can push all of the videos to your YouTube channel with their optimized titles, descriptions, and tags.

Youtube 51

Youtube Video Marketing Marketing Websites Top of Funnel 51

NuSpark Consulting

JUNE 8, 2013

For this post, I decided to avoid Google properties, because obviously Google Adwords and Google Analytics would be at the top of the list. Acquisio is a pay-per-click management dashboard that allows me to manage Google, Bing, and Facebook Ads all on one –platform. calculators, and pencil erasers. look it up.

Paid Content 100

Paid Content Marketing Automation Services Inbound Marketing Doubleclick 100

Marketing Insider Group

JANUARY 15, 2020

Study their audience’s response to determine if they can move an audience to act. If you cannot attend an event where a speaker you are considering is speaking, see if you can find videos on YouTube or the speaker’s website to hear the speaker in action. Know Your Audience’s Goals, Desires, and Pain Points.

First-Mover Advantage 176

First-Mover Advantage Buzz Merchandising Planning 176

Anything Goes Marketing

JANUARY 23, 2007

I've been reading a few articles lately about how some user-generated content ad campaigns such as the one that Dove ran called Dove Cream Oil Body Wash Ad Contest "failed" as it wasn't well received by the YouTube community. It means that YouTube is much more then just a community in itself as Shmuel perceived it.

Youtube 100

Youtube Web 2.0 User-Generated Content Blogger 100

Hubspot

JANUARY 20, 2021

When YouTube first launched, people like me finally had a platform to share stories, entertain, and educate. Imagine creating these high-quality videos for YouTube, but your ideal customer lives on Facebook and prefers short-form videos. When I was about 14 years old, someone handed me a digital camera that I spent hours talking to.

Budget Programs 101

Budget Programs Youtube High Quality Lead User-Generated Content 101

Martech

JULY 26, 2023

A: When Google Analytics became free, they cut the knees out of all the low- and middle-priced analytics products and some of them were fantastic. And Google targeted a specific audience: the marketing departments and people who are not technically savvy. It actually took an act of Congress to get my permission for that.

Startups 89

Startups Cross-Selling Press Analytics 89

seo.co

OCTOBER 5, 2021

Mobile devices such as iPhones, iPads and Android phones don’t support the Flash video framework, so Google ranks mobile sites with heavy Flash content lower than sites using Flash alternatives, such as HTML5 and its graphical Canvas library. Getting Higher Google Rankings With Better Mobile Websites. Graphics and Video Without Flash.

SEO 98

SEO Mobile Advertising API Paid Search Agency 98

Martech

MARCH 15, 2022

For example, you could use YouTube ads to test their effectiveness and use the results to help you decide which ads to air on TV. Some companies also have agency trading desks (ATDs), which in essence act as in-house DSPs. This speed cannot be achieved manually. Demand-side platforms. This entire process takes just a few milliseconds.

Advertising Agencies 112

Advertising Agencies Paid Search Agency Cost Per Click Ad Exchange 112

Martech

FEBRUARY 15, 2023

” So, don’t act like it. For instance, Alphabet’s YouTube is strongly interested in increasing the time people watch videos on its platform. The more people watch, the more ads YouTube can serve them. ” Released in September 2022, it is an excellent read and I highly recommend it.

Ethics 95

Ethics Marketing AI Multivariate analysis Paid Search Agency 95