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Google to make political ads disclose AI content

Martech

Google will soon require political ads to disclose when AI-generated images, videos and audio have been used. Political ads must feature labels to act as red flags when AI content has been used, such as: “This image does not depict real events.” The post Google to make political ads disclose AI content appeared first on MarTech.

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Google to remove GA4 integration with Optimize

Martech

Google will be removing the Google Analytics 4 integration with the A/B testing and personalization tool, Optimize. It links to your GA4 properties to unlock additional reporting and more importantly, to act on data from audiences’ behavior on your sites. Dig deeper: All coverage of Google Analytics 4 Why we care.

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Three Web Analytics Tools Worth a Close Look

Webbiquity

Google Analytics (GA) is the baseline in website traffic monitoring tools. Fortunately, there’s an expanding ecosystem of tools that supplement GA to give digital marketers much richer, actionable insights into what’s happening online. It noted that “visitors from Google and Twitter spent 1.3x

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How to Outrank your Competitors on Google

Schubert B2B

Ranking well on Google searches is one of the most important things a business can do to add more customers. Google is the most widely used search engine in the world, owning about 86% of the market share. In fact, when people say they are going to search for something online, they often say they are going to “Google it.”.

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How To Perform (and Ace) Competitor Content Analysis

Marketing Insider Group

Various search engine optimization tools have features that can help you find competitors you haven’t yet discovered. You can also use advanced Google search operators to find competition. Check SEO Metrics This stage of competitor content analysis requires you to implement capable SEO or analytics tools for data.

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Lead Forensics vs. Google Analytics: A Comprehensive Comparison

Lead Forensics

Lead Forensics is a cutting-edge tool focused on B2B lead generation. What is Google Analytics? Google Analytics is a comprehensive tool from Google that offers wide-ranging insights into website performance. Google Analytics provides broad audience insights for various businesses. What is Lead Forensics?

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5 Important Observations about the Evolution of Google SGE in March 2024

Brightedge

There has been a hive of activity for Google SGE as well. We're currently observing signs that it’s ready to emerge from the experimental confines of Google Labs, which is a thrilling development. Throughout March, five notable developments further suggest Google's steady progress toward the public rollout of SGE.

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