Scoop.it

MARCH 26, 2020

Many people still see content curation just as an act of sharing third-party content to social media. Chances are, you spend some time on Google searching for news articles you’ve already read or for latest industry research papers. We talk a lot about content curation and how it can help companies thrive in their industries.

Curation 74

Curation Press Paid Search Agency Content 74

Martech Advisor

DECEMBER 19, 2019

Writing content that is easier for #Google to understand can help you write better content for humans. whiteboardfriday on Twitter. Twitter Moments is also a great alternative to showcase featured content. There are a few social media campaigns that go viral and make a real impact on society. 👍👍 #WinWin.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

SocialPilot

JANUARY 26, 2024

In the same context, a well-crafted AI prompt acts as a clear set of instructions to the AI assistant , guiding it to generate content that perfectly aligns with your marketing objectives. ” “Suggest a YouTube video title for our upcoming tutorial video on [Topic]. Ensure it’s engaging and includes keywords for SEO.”

Examples 78

Examples ROI Planning Work Management 78

Moz

NOVEMBER 2, 2020

Write at least one Small Business Saturday Google Post to explain your special offers for the day. Write at least one Small Business Saturday Google Post to explain your special offers for the day. Post a Google Q&A about your participation in Small Business Saturday. Image credit: Elvert Barnes. Americans spent $19.6

Paid Search Agency 71

Paid Search Agency Small Business Marketing Advertising Agencies SMB 71

B2B Marketing Insights - WE

JUNE 29, 2018

Brand Vision. This helps determine where the company is headed. It’s critical to let your entire organization know which direction the business is headed in, so everyone can be on board with pushing together. It should be a visual picture of what the company looks like in the future. Brand Position. Need an example of a solid brand promise?

Marketing & Strategy 74

Marketing & Strategy B2B Marketing Marketing Strategy Planning 74

Optinmonster

DECEMBER 22, 2020

Email service providers like Google and Yahoo are cracking down on spam to better serve their customers. Never buy a list of email addresses , or you risk violating the CAN-SPAM Act and may be subject to penalties of up to $16,000. Instead, you should send those leads personalized emails rather than templated newsletters.

CAN-SPAM 140

CAN-SPAM Trigger Marketing Open Rate Deliverability 140

Buzz Marketing for Technology

SEPTEMBER 29, 2008

Post to Twitter. Blogs can act as the â??glueâ?? to hold these activities together, acting as a reflective commentary on the practitionerâ??s We support embeds from Youtube, Google Videos, BlipTV, Metacafe, DailyMotion, Viddler, Yahoo Videos and several other approved sites only. Templates & Forms.

Education 100

Education DMCA Wiki Peer-to-peer 100

Online Marketing Institute

OCTOBER 29, 2010

From Starbucks to taco trucks , the use of social tools like Facebook Facebook and Twitter Twitter to spread awareness about a business to customers is widespread because that’s where brands find prospective customers and engage with existing patrons. But what about the use of social media between businesses?

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

Industrial Marketing Today

JUNE 3, 2010

Situation turns dire until someone within the company gets an epiphany, “Our site is not optimized” > Quick, call in that SEO expert who guarantees first page ranking in Google > Before you know it, you are locked in a 6-month search engine optimization contract. Design in the absence of content is not design, it’s decoration.”

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Optinmonster

FEBRUARY 15, 2024

You check out comments on each restaurant’s social media pages, as well as 3rd party review sites like Yelp and Google. By including social proof in your digital marketing, you can convince more of your leads to make a purchase. By showing them how much their peers love your products. Show Real-Time Purchases With TrustPulse 2.

Social Marketing 115

Social Marketing Examples Peer-to-peer Case Studies 115

Webbiquity

FEBRUARY 2, 2017

But the potential payoff for effective email marketing is substantial; email messages are more likely to be seen and acted upon by decision makers than online content, social media, or advertising. Google Review Count: 446. Google Review Count: 349. Google Review Count: 332. Google Review Count: 285.

Marketing Automation Services 100

Marketing Automation Services Email Marketing Enterprise Management Tools 100

Sprout Social

DECEMBER 20, 2023

Sprout’s AI and automation features also act as a virtual data or copy assistant. According to The Sprout Social Index™ , 81% of marketers already say AI has had a positive impact on their work. The takeaway? Teams who don’t have tools with up-to-speed AI features are already falling behind. You need the best tool for the job.

Enterprise Management 111

Enterprise Management Work Management Marketing Management Brand Identity 111

ConvertKit

JUNE 10, 2021

Image via Riot Act Media. Based out of Japan, punk band Otoboke Beaver’s US publicity is handled by Riot Act Media. A stripped-down version of their EPK is available on the Riot Act Media website, and features a full-length bio, recent press, social and website links for the band, and a contact link for their publicist.

Ad Building 69

Ad Building Landing Pages Press Template 69

Single Grain

DECEMBER 5, 2023

Content creation and curation: AI can aid the content marketing development process, such as producing blog posts, social media updates, email templates, and even creative marketing materials. This frees up time to focus on more strategic initiatives and allows for real-time campaign adjustments based on performance data.

Marketing AI 52

Marketing AI Marketing & Strategy Marketing Strategy Work Management 52

Albacross

JANUARY 17, 2020

Airtable If you're still using Google Sheets in 2020. Airtable will make you never want to use Google Sheets again. When it comes to sales, using the right tool can have a huge impact on your bottom line. There’s an extensive range of sales software out there and figuring out which one you should invest in can be a challenging task.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

Brandpoint

MARCH 26, 2021

In that case, make it easy for them by writing a templated post to use, share the hyperlink to the main info separately so they can easily copy and paste, and share an example of the post in the company’s social channel so they can click share. Since then, this topic has been shared, pitched and distributed across tons of different channels.

B2B Thought Leadership 118

B2B Thought Leadership Thought Leadership Tips Planning 118

Optinmonster

MAY 7, 2020

Here’s a straightforward fill-in-the-blank value proposition template by Steve Blank: We help [X] to [Y] by [Z]. Try it for your own business, then check out our article for more value proposition templates and examples. Are you struggling to get enough conversions on your sales pages? Web analytics. Social media analytics.

Top of Funnel 90

Top of Funnel Advertising Funnels Digital Marketing Funnels Funnel Advertising 90

Whale Pages

FEBRUARY 20, 2020

The purpose of this document is to act as a content map that will bring you from where you are to where you want to be. .” Written By Sterling Sweeney: Published Feb 20th, 2020 | Updated Feb 20th, 2020. Sterling Sweeney is a growth hacker and the driving force behind WhalePages , a SaaS marketing agency ?.  14 Minute Read.

Case Studies 59

Case Studies Case Study Studies Marketing & Strategy 59

Hubspot

JULY 29, 2018

Whether you're still hung up on the difference between a mention and a reply on Twitter or you just want to brush up on your social knowledge, check out the following roundup of social media terms to keep yourself in the know. An example of this is the Twitter API. Social Media Terms to Know, Listed Alphabetically.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

Outgrow

FEBRUARY 22, 2022

Ebooks have traditionally been used to act as a guide. – ebooks act as a fantastic lead magnet. Did you know that close to 5 billion videos are watched on youtube every day? Calculators too act as fantastic lead magnets. One content type that marketers have been using since time immemorial is ebooks. What’s more?

Distribution 59

Distribution Webinar Metrics Outgrow Marketing & Strategy 59

Biznology

JANUARY 7, 2014

Don’t worry, passion-player: if you don’t like writing, maybe Video Blogging on YouTube is for you. Well, maybe ugly means you’re more authentic — go ahead and give YouTube a try. Well, maybe ugly means you’re more authentic — go ahead and give YouTube a try. Start a YouTube Channel today!

Fulfillment 80

Fulfillment Blogger Advertising Agencies Paid Search Agency 80

Webbiquity

SEPTEMBER 22, 2015

Based on one of his conference presentations, Ian Anderson Gray showcases seven tools “that can help you be more effective and efficient” at managing your social media marketing activities, such as Friends+Me (which is “similar to Buffer but allows you to repost to your Google+ profiles, pages, communities and collections.

Social Media 100

Social Media Tools Media Enterprise Management 100

Outgrow

OCTOBER 15, 2022

Similarly, you can access Google Analytics for your blog performance, Twitter analytics for Twitter posts, etc. . The sheet can further be categorized for different platforms and different types of content. Every time you post, you can just check a box alongside that piece of content. . Content Workflow. Types of Content Plans.

Top of Funnel 52

Top of Funnel Planning Outgrow Webinar Metrics 52

Optinmonster

JANUARY 23, 2020

Once you do, you’ll start seeing way more optins and, ultimately, more revenue. Let’s get started. What Is a Landing Page (and What Is It Supposed to Do)? On your website, you likely have tons of internal pages: a homepage, an about us page, a features page, a pricing page, and so on. But what exactly is a landing page ? All of that… for free?”.

Landing Pages 93

Landing Pages Urgency Marketing Mobile Marketing Top of Funnel 93

ConvertKit

JULY 23, 2019

Think about your own recent Google search- you enter your keywords into the search bar and in seconds, you’re shown thousands of pages that Google deems relevant to your search. And because ConvertKit fully backs this tip as the superior landing pages best practices, we’ve created multiple themed templates for our customers.

Landing Pages 53

Landing Pages Practices Best Practices Work Management 53

QuanticMind

OCTOBER 26, 2017

Other than Google’s data-driven attribution (DDA), there are a few standard classes of attribution commonly used in B2B: Single-source (which attributes all credit for conversions to a single click). However, Poulton argues that Google’s machine learning-based DDA is the future. SMX East 2017, Day 3. >>Back to top.

Marketing Attribution 40

Marketing Attribution Top of Funnel Analytics Lead Ranking 40

Single Grain

NOVEMBER 3, 2020

A) Your customers have a few pain points for which they typically Google the answer. Unsurprisingly, a quick check on Google Keyword Planner shows that many people are searching for ways to solve these problems. Pipedrive has capitalized on this by launching a blog with how-to guides, templates and scripts specifically for sales reps.

Marketing Budget 98

Marketing Budget Marketing & Strategy Marketing Strategy Sales Management 98

Sprout Social

MARCH 27, 2023

From start to finish, it’s imperative to stay focused on your brand’s goals and your audience’s needs. And the campaign doesn’t end when your team hits “publish.” In this guide, we’re sharing the essential steps to running a social media campaign, seven of our favorite recent campaigns and 25 tips for building your own unforgettable campaign.

Social Media 130

Social Media Paid Content Campaigns Media 130

SnapApp

APRIL 7, 2016

Google Drive Research. When using Google Drive for your drafts, you can conduct search engine research without leaving the bowser. No need to start from scratch with over 200 landing page templates to try on. Also find stats on when and where to post certain subjects. What content is getting a lot of action right now?

Marketing Automation Services 48

Marketing Automation Services Paid Content Resources Top of Funnel 48

Hubspot

NOVEMBER 15, 2016

After all, Google didn’t acquire YouTube for fun. But pre-purchase product tours can act as powerful conversion enhancers, too. Not to mention, benefits are stated front and center, with “here’s how it works” displayed with an arrow below the top image, acting as a CTA to scroll down. But I still wasn’t sure.

Conversion Rate 28

Conversion Rate Conversion Top of Funnel Click Rate 28

Optinmonster

NOVEMBER 30, 2023

Imagine searching for “how can I increase my website engagement” in Google and discovering this blog as an example. But making it engaging for your visitors requires a completely different beast. Maybe your goal is to get new subscribers to your blog or newsletters. These 6 different types of engagement that can help you get there.

Marketing Websites 100

Marketing Websites eCommerce Trigger Marketing Click Rate 100

nDash

JUNE 13, 2022

I also listen carefully to those I’m writing for, picking up on what their expert perspective finds important and interesting about the topic.” This gives me the hook to hang the content on. The topic doesn’t have to be unique to the brand, but the perspective about the topic needs to be.”

Top of Funnel 98

Top of Funnel Work Management Marketing Management Paid Search Agency 98

Single Grain

NOVEMBER 16, 2023

SaaS companies can solidify their position as industry leaders and cultivate trust with their audience by consistently generating top-notch content that tackles users’ challenges and imparts valuable insights. SEO Advantages: Maintaining a strong online presence is heavily reliant on Search Engine Optimization.

Paid Content 98

Paid Content Enterprise Management Webinar Metrics Work Management 98

Convince & Convert

MARCH 24, 2016

Simple: surround your headline in quotation marks, and search it on Google. You want to see Google telling you that there are “no results found.” You might have heard that Google likes blogs that constantly update. They found that longer articles ranked higher in Google. David Ogilvy. highlight to tweet).

Content 166

Content Lead Ranking Lead Scoring Template 166

Single Grain

APRIL 28, 2020

I opted into the drip campaign myself: The best part about this is that the chat templates help provide a much more personalized experience than if you just sent people to a general landing page. With rising acquisition costs, they used their own chatbot to decrease customer acquisition costs and increase reach. The Lesson. The Lesson.

Marketing Budget 141

Marketing Budget Campaigns Paid Search Agency Work Management 141

ClearVoice

JUNE 20, 2022

Long-form informative articles cater to potential leads who do “informational” search queries on Google. What do content marketing and inbound marketing have in common? Both rely on great content to work. Content is an umbrella term encompassing the various ways people share written, audio, and visual communications. Image Source: Google.com.

Inbound Marketing 52

Inbound Marketing Top of Funnel Planning Paid Search Agency 52

seo.co

DECEMBER 8, 2020

Google Updates. SEO is simply the process of setting up and optimizing your site so that it’s easily found (and favored) by search engines like Google, Yahoo and Bing. Now, search Google for those terms. Online Marketing Guide – Table of Contents. Introduction to Online Marketing & SEO. Structural On-site SEO.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111