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The B2B marketing ironies of our time

Biznology

Here’s an interesting one. Hubspot preaches inbound marketing as a mantra, right? The theory is that if you post irresistible content to your website, you’ll rise in search rankings and attract interested buyers to find you. Even Hubspot realizes that you can’t get all the B2B business you deserve using inbound marketing alone.

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6 Free Cross-Training Ideas for B2B Digital Marketers

KoMarketing Associates

You may be interested in learning a new skill but unsure it’s the right fit or unfamiliar with the expectations of roles associated with it. For example: a few months back we helped a client implement and configure a new Google Tag Manager initiative. Marketing Automation: Marketo , Pardot , Act-On. Meeting Observation.

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Inbound Sales: How to Sell the Way Prospects Buy

Hubspot

Inbound salespeople focus on their prospect's pain points, act as a trusted consultant, and adapt their sales process to the buyer journey. Essentially, with inbound you are attracting interested customers by providing incomparable value. The power in the buying and selling process has shifted from the seller to the buyer.

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Here’s How Your Content Team Should Do Link Building Email Outreach 

Mailmunch

and psychographic features (interests, preferences, hobbies, fears, etc.). . Some have their fancy link building techniques and email templates that they guarantee will get you a large number of links in a short time. And some just believe you should pay your way through and buy link placements on websites that make money by selling these. .

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The Ultimate Guide to Google Analytics in 2019

Hubspot

Are you confused — even intimidated — by Google Analytics? What is Google Analytics? It integrates with all of Google’s marketing products (including Google Ads, Search Console, and Data Studio) making it a popular choice for anyone using multiple Google tools. Is Google Analytics free? Three page types?

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How to Leverage Social Intent Data in Your Next Nurturing Campaign

Hubspot

To get there, we need to listen to our customers before we act. For example, an intent-based email would be sent to a prospect as soon as they show interest in a relevant topic, and the email would reference the prospect's interest and provide relevant content. Yet, there has never been a harder time to earn buyer attention.

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Content Marketing Analysis: How to Win The CRM SaaS Market

Marketing Insider Group

I remember using ACT! HubSpotHubSpot offers a complete CRM platform with all the tools and integrations you need to grow better — whether you want to increase leads, accelerate sales, streamline customer service, or build a powerful website. When clients follow the guidelines presented, amazing results follow.