Buzz Marketing for Technology

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Using Hashtags as Strategic Objects

Buzz Marketing for Technology

At first it was just a neat way to call out a particular sentiment or be associated with a trending story on Twitter; they’ve now made it into our vernacular and expanded to other platforms including Instagram and Google+. Hashtags have been around for a while. Too many hashtags make it difficult to track and are confusing to consumers.

Twitter 100
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How to Make the Zero Moment of Truth Work for You

Buzz Marketing for Technology

According to a study by Google (who came up with the ZMOT concept), before deciding whether or not to buy: 50% of shoppers used a search engine to get more information on a product or brand. Don’t be afraid to track mobile marketing separately from other web campaigns; according to Google’s study, mobile-only campaigns perform 11.5%

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Facebook Advertising for Dummies (Wiley)

Buzz Marketing for Technology

Our hypothesis is that Facebook Ads will become a strong component in every marketers toolkit much the same way as Google AdWords is today. These ads are available to anyone with an advertising budget, from $1 to $1 billion. These ads like any other include a headline, an image and body copy. We hope you agree! Tweet This!

Facebook 100
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Blogs and educating the eflective practitioner

Buzz Marketing for Technology

Blogs can act as the â??glueâ?? to hold these activities together, acting as a reflective commentary on the practitionerâ??s We support embeds from Youtube, Google Videos, BlipTV, Metacafe, DailyMotion, Viddler, Yahoo Videos and several other approved sites only. SlideShare Link. All Comments (0). Comments on Slide 1.

Education 100
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5 Ways CMOs Can Master Their Online Customer Experience

Buzz Marketing for Technology

In the traditional model of sales, salespeople often acted and operated under the premise that being louder, pushier and more forceful was the way to win over, or bulldoze, consumers to get them to say “yes.” Rule #1: Don’t shout and bulldoze your customers into clicking and buying. Brute force and fear are no longer profitable strategies.

eCommerce 100
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BABSONKNOWLEDGE.ORG: 6 Common Attributes of Knowledge Work and Knowledge Workers

Buzz Marketing for Technology

In the early days of knowledge management, when companies were beginning to talk about sharing knowledge within and across organizations, I used to say, "Sharing knowledge is an unnatural act.". I also mentioned that, "Of course, unnatural acts are committed every day.". « Analyze This | Main. Knowledge Management Lives!

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Change or Die | Fast Company

Buzz Marketing for Technology

My Yahoo Google Stumble Upon. What if a well-informed, trusted authority figure said you had to make difficult and enduring changes in the way you think and act? ); document.write( ); FastCompany.com | Where ideas and people meet. Find People. Find Groups. Find Blogs. Fast Company. CURRENT ISSUE. ISSUE ARCHIVES. Innovation. Technology.

Companies 100