Biznology

APRIL 3, 2017

They’re still trying rank higher in Google with this venerated SEO technique. One of the folks that contacted me shared that he had built 70,000 links for a client but that a recent Google update “wiped out” 60,000 of them. Why would Google suddenly be less interested in your links? Share it on social.

Process 151

Process Ad Building Link Building PR 151

Biznology

MARCH 2, 2021

It is therefore imperative that you create a strategic plan for your business and act on the current e-commerce trends in order to capitalize on every opportunity and future-proof your brand. Only those who act on the relevant trends will come out on top this year, so be sure to make these trends a part of your growth strategy for this year.

eCommerce 163

eCommerce Marketing AI Lead Scoring Lead Ranking 163

Biznology

MARCH 23, 2018

Here’s another: Google and Facebook are leading the digital marketing revolution. Did you know that both Google and Facebook use dear old direct mail for cold prospecting in their ad sales businesses? Kudos to them. Budgets continue to shift to digital channels. Marketers are abandoning print and face-to-face channels in droves.

B2B Marketing 190

B2B Marketing Work Management Marketing Management Opt-out 190

Biznology

AUGUST 1, 2017

I am assuming that whenever you click on Preview Card, it also acts like a linter and debugger , but I am not sure — please let me know in the comments. Whether or not your photos, title, description, and graphics render correctly isn’t as serendipitous as it is on Google or Facebook.

Validation 163

Validation Twitter Tools Facebook 163

Biznology

SEPTEMBER 5, 2019

With Google charging more and more for the traffic it sends you, your only defense is to improve your experience so that customers return directly to you, rather than consulting with Google first. But in the last 20 years, there has been a sea of change in B2B customer behavior. If Steve has his way, it will be 100%.).

Marketing Management 112

Marketing Management Amazon eCommerce B2B 112

Biznology

NOVEMBER 18, 2021

This includes even the most basic free versions of tools like Google Docs, Box, and Dropbox. Just about every content/data management tool you might use provides some measure of granular control for access, sharing, and editing and other tasks based on role or department or other user criteria.

Content 104

Content Enterprise Management Privacy Training 104

Biznology

MARCH 13, 2018

They act more like external braces or a plaster cast that slowly realigns one fiction into another over time—often permanently and without detection! According to the podcast, reality isn’t real, it’s merely and simply a very fragile, consensual, group fiction. A rabbit out of a hat? Like this post? Sign up for our emails here.

Public Relations 0

Public Relations Long Tail Marketing Work Management PR 0

Biznology

NOVEMBER 18, 2016

A common theme with marketers is to acquire as much intelligence, data, and insight as possible in order to “place your bets”: meaning, you want to make sure that the money you are spending on marketing will ensure the people you want to reach actually consume your messaging and then act accordingly. Search is a critical piece.

Paid Search Agency 80

Paid Search Agency Keywords Landing Pages Privacy 80

Biznology

DECEMBER 2, 2019

Business buyers are already using their Siri, Alexa, Hey Google and Cortana devices to identify potential vendors. Most enterprises have taken significant steps toward GDPR compliance, and are now investigating what needs to be done in the face of January 1, 2020’s California Consumer Privacy Act. So, the table is set.

Enterprise Management 143

Enterprise Management Work Management Marketing Management B2B Marketing 143

Biznology

APRIL 9, 2018

But for a CIM, these “trailhead” words are then input back into the Google tool asking it to return all the associated longer tail and related terms. This is how savvy businesses surface their market’s needs and act to build their business around their customers’ experience. Diving deeper with intent modeling.

Paid Search Agency 184

Paid Search Agency Buying Cycle Classified Ads Keywords 184

Biznology

AUGUST 21, 2017

Of the 14 platforms with a billion-users, Google and Facebook own 11 of them. How will your company win against the billion-user platforms, AI’s and voice bots from Google, Facebook, Amazon, Microsoft and Apple? This may be your last chance to win today’s only real race, to capture the fast-arriving digital infrastructure.

Amazon 158

Amazon Marketing Automation Services Custom Publishing Lead Ranking 158

Biznology

SEPTEMBER 11, 2017

The Internet is evolving from one network into private walled gardens owned by giant companies like Facebook , Google , and Amazon, and separate Internet in countries like China, Iran, and Russia. If the world won’t help and can’t act, then who will step up to fix the future? An even bigger network is invisible.

Cable 169

Cable Class Mobile Advertising Amazon 169

Biznology

APRIL 9, 2019

Of course, that means we all spend lots of time working with — and worrying about — the role played by Amazon, Google, Apple, Microsoft, and especially given their recent missteps with regard to data and privacy, Facebook. I suspect the same is true for you too. So we’re creating an independent body so people can appeal our decisions.

Privacy 91

Privacy Paid Search Agency Marketing Proposals Facebook 91

Biznology

JULY 19, 2016

Pop over to both Google Add URL and Bing Add URL just in case Biznology doesn’t have their act together. Sometimes, I will post the Biznology link by hand directly to my personal Twitter , Facebook , Google+ , and LinkedIn as well as Gerris’ Twitter , Facebook Page , LinkedIn Company Page , and Google+ Page.

Facebook 80

Facebook Twitter Google Social Media 80

Biznology

SEPTEMBER 30, 2019

For example, if you place a newspaper ad in your local paper, how can you tell who read the ad and acted on it? You need to sign up for a Google Analytics account and link it with your website so you can track how different pages are doing. However, you also need to carefully monitor how much it costs on average to attain a new client.

Business 132

Business Landing Pages Acquisitions Marketing Analytics Tools 132

Biznology

DECEMBER 4, 2015

When we think of searching for something, most of us invariably look to Google. This almost reflex reaction gives Google incredible power and effectiveness. If we “Googled” Search Engines, we’d discover there are indeed alternatives, but with some limitations as well. That is with one important and little known exception.

Search Marketing 80

Search Marketing Google SEO Act-On 80

Biznology

MARCH 8, 2016

Or, just dropping blurbs here and there on Twitter , Facebook, Pinterest, and even Google+. To start, to manage, to maintain, to keep going (forever), especially when it’s an act of love. I stared my first blogger outreach agency back in 2006. Called AbrahamPR it evolved into Abraham Harrison a year later. Blogging is Hard.

Blogger 80

Blogger Outreach Advertising Agencies Marketing Automation Services 80

Biznology

MAY 29, 2017

They rarely act on the principle that it is far more efficient to resell existing members of their “family” than find and convince new ones from a crowded field of strangers. Once only entity’s like IBM , SAP , Google , Amazon , and the like could sift through that kind of data and draw inference. Like this post?

Top of Funnel 99

Top of Funnel Marketing Automation Services Marketing Management Content Marketing 99

Biznology

DECEMBER 22, 2015

Yes, you know it’s true: the more you leverage the power of your database by adding plugins the impossibly slower and unresponsive you website will be — Google hate that ! 1) Adaptive Websites. Keep your eyes on programmatic ad buying in 2016. 3) Marketing Automation Software (MAS) for the Rest of Us. Like this post?

Enterprise Management 80

Enterprise Management Online Marketing Work Management Marketing Automation Services 80

Biznology

OCTOBER 31, 2017

There are two features I really like that have been recently rolled out on Contactually: the new archive contact feature acts like a persistent “do no contact” list and protects me from emailing people who hate me into the future. Archive, on the other hand, acts like a DNC list— Do Not Contact!

CMS Development 112

CMS Development Blast Campaigns Marketing Automation Services Linkedin 112

Biznology

JUNE 2, 2014

If you have been following the news the last few weeks, you’ve seen an incredible change in the way individuals can control what kind of information Google returns about them. Bing hasn’t commented, but both search engines (as well as other search engines) might be forced to go along with this now that Google has.

Rules 80

Rules Google Opinions Act-On 80

Biznology

MAY 6, 2019

However, if your material is subpar, Google will throw you to the dreaded double-digit pages. It’s only logical to stay on Google’s good side. At least that’s what Google says. So, you’ll catch the eye of both Google and your target audience. Ten years ago, marketers could only dream of such reach. It’s that simple.

Social Media 99

Social Media Media Content High Quality Lead 99

Biznology

NOVEMBER 26, 2014

Google recently dropped the local carousel for hotels, restaurants, and a number of other local listings. Now, it’s great news for Google—and what haven’t they done lately that’s good for Google —but it’s not so great for you. It shouldn’t surprise you whenever Google decides to impose further tolls in the future.

Word of Mouth 80

Word of Mouth Search Engine Marketing Search Marketing Google 80

Biznology

NOVEMBER 10, 2015

Just a cursory search of Google’s Adwords Keyword Planner shows me that my own site, Gerr.is , shows how out of touch I am. Pearson Education reached out to me to read and make make notes on Mike Moran’s and James Mathewson’s upcoming book, Outside-In Marketing. The Language of Business is Moving Faster Than You Are.

Marketing Websites 80

Marketing Websites Wikipedia Work Management Blogger 80

Biznology

JULY 6, 2018

But—even knowing they’re engaged in a battle for their company’s future—many leaders dread the prospect and hesitate to act. Partnering with Google Assistant to take a leading role in voice commerce to combat Amazon Alexa. It’s like turning an ocean liner. But a captain won’t keep heading toward rocky shoals!

Enterprise Management 148

Enterprise Management Digital Transformation Work Management Amazon 148

Biznology

MARCH 20, 2018

“The current catch-all these days for what I do is social media; unfortunately, when what you do is described as social media, people tend to think Facebook, Twitter, Pinterest, and maybe Google+. I hope you enjoy this historical perspective via all the posts that I’ve written since way back in 2012.

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Biznology

MARCH 31, 2017

Sometimes, an internal SME can act as part of the writing team. Does asking your SME to write blog posts fall flat, but she is willing to be interviewed for a podcast (that can turn into a transcript–which is fantastic Google -food?). Here’s what I mean: People – who should you hire, and why? Don’t sweat creating a C-level position.

SME 80

SME Ad Building Copywriting Content 80

Biznology

MARCH 17, 2015

Soon, we may even have software that acts as a fully-autonomous executive that advises CEOs directly. Social Business Ancient Greece Artificial intelligence Bill Gates Elon Musk Google IBM Massachusetts Institute of Technology Nick Bostrom Reddit Stephen Hawking' And we may continue to add more into this giant amoeba we are creating.

Automation 80

Automation Allocation Verticals Consulting 80

Biznology

APRIL 7, 2016

It’s hard to get someone to comment on your blog when the act of leaving a comment is so difficult! Last year Google reported more searches on mobile than desktop in 10 countries, including Japan and the United States. Together smartphones and tablets equal 29 percent of total searches via Google. Better Comments Setup.

Marketing Websites 80

Marketing Websites Top of Funnel Business Digital Marketing Funnels 80

Biznology

NOVEMBER 28, 2016

Today’s millennials, once they get married, start a family and get a mortgage, may become more settled and act pretty much like a boomer. Disclaimer: This is an updated writing of a post I wrote 8 years ago for a blog that no longer exists online, but the generational theme has never been so current. Team informed. Team includes. No news is.

Generation 80

Generation Comparison Long Tail Marketing Bundling 80

Biznology

JUNE 20, 2016

It is relatively easy to rank in Google for your brand names. Establishing your personal brand is a delicate balancing act between revealing too much and being too impersonal. This means learning their information needs and using that data as the basis of what content you should write and how you present it.

Differentiation 132

Differentiation Terms and Conditions Lead Scoring Lead Ranking 132

Biznology

SEPTEMBER 23, 2013

Jeff Bezos posted an apology admitting the act was “stupid, thoughtless, and painfully out of line with [Amazon''s] principles.” APPLE : Intended to give Google Maps a run for the money; instead, Apple Maps was a failure from the start. Consumers were angry to discover that the book had suddenly vanished from their Kindles.

Brand Identity 80

Brand Identity Branding Business Amazon 80

Biznology

SEPTEMBER 30, 2011

In fact, by saying that every day something new happens is looking at the tortoise’s version of the Internet space as opposed to a hare’s point of view which needs the new Real Time offering from Google Analytics to see something when it happens, not if it happened in some previous time period. Yup, you read that correctly.

Marketing Analytics Tools 80

Marketing Analytics Tools Internet Marketing Google Startups 80

Biznology

JANUARY 16, 2017

Acts of Service: Reading and sharing their content, participating in their survey or helping them make their company better. One of the challenges business owners face is attracting new customers while trying to retain current customers. Choosing where to spend your energy and how to divvy up your time between the two can be challenging.

Pricing 80

Pricing Price Loyalty Forrester 80

Biznology

OCTOBER 15, 2014

Social media profiles should, really, act as part of the funnel of attraction that leads people to come to your content — and ultimately to your site — the site with all your contact info on it. No matter where you’re starting from, this webinar will help you grow both your numbers and influence online. Yes you should.

Social Media 80

Social Media Webinar Metrics Media Ad Building 80

Biznology

OCTOBER 16, 2017

When a user stands up and looks out a physical window the world is already there, without any need to turn on the outside world, or turn the window off when the user leaves the room. Similarly, when someone goes to a closed door and opens it they can walk through it. “Physical reality” isn’t run like an on/off digital device.

Work Management 152

Work Management Marketing Management Custom Publishing Paid Search Agency 152

Biznology

JULY 12, 2016

While everyone might lead with being an a **e online, the very act of pursuing the life of a blogger, an influencer, a writer, a reviewer, an entertainer, or a storyteller suggests that you’re probably both an optimist (what’re the chances of actually becoming an internet sensation?) It’s gotten worse: paying for links.

Blogger 0

Blogger Advertorials Paid Search Agency Outreach 0