Ambal's Amusings

NOVEMBER 5, 2009

White papers come in all shapes and forms. Our Panel of White Paper Experts have written and reviewed thousands of white papers over the years. Which white paper stands out in their mind? Michael Stelzner's Favorite White Paper -- The Expanding Digital Universe. Jonathan Kantor.

Paper 100

Paper Enterprise Management Work Management SME 100

ViewPoint

OCTOBER 5, 2018

4,319 contacts who downloaded a white paper but may or may not be in targeted companies or have any need or authority to buy (email addresses, many bogus, no company firmographics and no telephone numbers). Read more in this white paper. A majority of the time a perceived risk motivates a buyer to act.

Sales Qualified Leads 136

Sales Qualified Leads Lead Generation Lead Scoring Lead Ranking 136

Sharpspring

AUGUST 4, 2020

With the right B2B demand generation strategy, you’ll soon find yourself swimming in clients!In In this blog, get ready to learn more about what B2B demand generation is — and how to utilize it in your next marketing campaign to obtain optimal results. What Is B2B Demand Generation? B2B Demand Generation Strategy.

Demand Generation Agencies 54

Demand Generation Agencies Demand Generation Demand Generation 54

Navigate the Channel

NOVEMBER 6, 2023

This doesn’t mean that you should hound potential customers with “Buy It Now” pop-ups, but your site should offer a convenient method for customers to act on the information they find—even if only by taking advantage of strategically placed contact forms or opt-ins for special event information, social updates, and discounts.

Opt-out 65

Opt-out Blast Campaigns Opt-in Trade Show 65

BOP Design

JANUARY 7, 2022

In general, inbound works best for the initial lead generation. Inbound acts as the magnet to identify prospects at a buying stage. Professionally designed and printed guides and white papers delivered via mail will help your firm stand out among the noise on other channels like email. Multiple Decision Makers.

B2B Thought Leadership 117

B2B Thought Leadership Paid Search Agency B2B Thought Leadership 117

Martech

APRIL 18, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. UA reported what users did; GA4 generates predictive insights. You don’t need to take any action on your existing setup. And who can blame them?

Merchandising 105

Merchandising Marketing Analytics Tools Conversion Lead Ranking 105

Martech

FEBRUARY 6, 2024

True, Winterberry does highlight generative AI as the major macro-trend for the coming year. That means a generation of phygital natives is on the way. ” Yes, B2B buyers are acting like consumers, partly prompted by the enforced remoteness of COVID. Creative intelligence adoption will increase. No surprise there.

Trends 110

Trends Work Management Advertising Agencies Marketing Management 110

PureB2B

NOVEMBER 10, 2021

As a demand generation marketer focused on quality leads, creating a solid lead generation strategy should be at the top of your “to-do” list. However, there’s a chance that your lead generation plan needs to pivot or evolve over time with your targeted buyer persona. Generating Leads for Your Business.

Lead Generation 62

Lead Generation Marketing Budget Sales Qualified Leads Top of Funnel 62

PureB2B

NOVEMBER 10, 2021

As a demand generation marketer focused on quality leads, creating a solid lead generation strategy should be at the top of your “to-do” list. However, there’s a chance that your lead generation plan needs to pivot or evolve over time with your targeted buyer persona. Generating Leads for Your Business.

Lead Generation 62

Lead Generation Marketing Budget Sales Qualified Leads Top of Funnel 62

The ROI Guy

NOVEMBER 7, 2017

You download that white paper, and because it’s gated, you’re required to fill out a lead capture form – your name, email address, Company, title, location, phone number, name of first born…Worse, you know you’re immediately going to get that lame phone call or email follow-up: “I see you downloaded our white paper, want to talk?”.

Peer-to-peer 126

Peer-to-peer Advertising Benchmark Marketing Automation Services Paper 126

Launch Marketing

OCTOBER 20, 2021

One of the main goals is to establish credibility and act as a thought leader in the space. Anyone can create a white paper, but if the information is not accurate or not well presented, audiences members consuming the content will not be impressed and most likely not deem you a credible source or thought leader.

B2B Thought Leadership 83

B2B Thought Leadership Thought Leadership Marketing & Strategy B2B 83

Marketing Insider Group

AUGUST 25, 2020

And, she’s considering buying your gadget that acts like a booster seat for her drink holder, which would solve her other pain point. Bottom line, when you automate routine tasks, your sales teams can devote more time to creating killer presentations. With cutting-edge sales automation, you can update data in real time across the enterprise.

Automation 271

Automation Sales Qualified Leads Lead Scoring Lead Ranking 271

FunnelEnvy

MARCH 18, 2024

Understanding your target audience is more important than ever for lead generation and improving the ROI of marketing and sales. For example, a “Tech-Savvy Marketing Manager” might prefer informative white papers or video-driven in-depth webinars. Understanding their journey is where B2B customer insights come in.

Buyer Personas 57

Buyer Personas Marketing AI Ideal Customer Profiles Webinar Metrics 57

Only B2B

FEBRUARY 28, 2024

It goes beyond traditional lead generation methods, capturing online behavior signals that reveal a company’s buying intent. Must Read: The Power of Intent Data for Lead Generation Actionable Strategies for Sales Professionals: 1. However, drawing the right signal amidst complex data patterns is challenging.

Intent Data 71

Intent Data Intent Intent Signal Sales Qualified Leads 71

Martech

JUNE 28, 2022

Marketers play a large, proactive role in the buying-selling process to generate revenue across the entire buyer lifecycle – from generating a new customer, to contract renewal, to solution expansion and cross-sell/upsell. Marketing’s impact opportunity in the buyer and customer generation lifecycle.

Marketing Automation Services 103

Marketing Automation Services Work Management Marketing Analytics Tools Marketing Attribution 103

ClearVoice

JANUARY 26, 2024

As a bonus, leads generated using content versus paid are 6x more likely to convert than other marketing methods, including paid (more on this later). Despite a glut of bad content online — increasing daily due to the rise of generative AI — the fact of the matter is that people do value quality content.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

ANNUITAS

JULY 19, 2016

I’m guessing it has something to do with the fact that 76% of B2B enterprise marketers have a content strategy but only 50% say their content aligns to buyer pain points and challenges via ANNUITAS B2B Enterprise Demand Generation Study. The post The (Almost) Lost Art of Listening in Demand Generation appeared first on ANNUITAS.

Demand Generation 100

Demand Generation Demand Top of Funnel Generation 100

PureB2B

JULY 18, 2018

Leads can be generated through various methods, though some are more effective than others, depending on the nature of your business. While there are many different lead generation strategies , quality is not always guaranteed, so you need to set a firm budget for acquiring these kinds of leads. The Pillars of Lead Generation.

Lead Generation 79

Lead Generation Lead Scoring Lead Ranking Paid Search Agency 79

PureB2B

JULY 17, 2018

Leads can be generated through various methods, though some are more effective than others, depending on the nature of your business. While there are many different lead generation strategies , quality is not always guaranteed, so you need to set a firm budget for acquiring these kinds of leads. The Pillars of Lead Generation.

Lead Generation 62

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 62

Webbiquity

JUNE 15, 2021

Lead magnets should live up to the promise embedded in their name—acting as magnets for potential leads to come to your business. Checklists, videos, or highly visual data-rich report downloads tend to work better than long whitepapers or eBooks for that reason (though longer white papers can still work well in highly technical B2B sales).

Paid Content 284

Paid Content Lead Ranking Lead Scoring Sales Qualified Leads 284

Webbiquity

MARCH 17, 2017

Others use ads with effective landing pages that generate leads and jumpstart sales. The Lead Generator. Getting people involved is lead generation. Generating leads and qualifying them is always a step needed in creating a sales funnel that converts. Some funnels use a content blog to market to and nurture an audience.

Top of Funnel 243

Top of Funnel Paid Search Agency Digital Marketing Funnels Landing Pages 243

Marketing Insider Group

AUGUST 12, 2020

As your B2B customer segments move along the road toward trust and loyalty, offer white papers or ebooks that help them save money, solve problems, and increase efficiency. Nor will the mysterious “he,” for that matter. Even if you’ve optimized like crazy to attract Mr. Top Customer Persona. Find Your Tribe(s).

Social Media 327

Social Media Top of Funnel Social Marketing Marketing & Strategy 327

Martech

JANUARY 11, 2022

It can come from product reviews, message boards, blog comments, case studies, general news articles and more. Unfortunately, many marketers fail to act on this wealth of data and integrate it into their campaigns. Marketers can collect buyer intent data from each place they interact with customers. Source: Hussam AlMukhtar. “94%

Buying Cycle 106

Buying Cycle Intent Buy Intent Signal 106

Launch Marketing

JULY 6, 2022

This messaging will act as the foundation of the marketing activities that make up the go-to-market strategy, so it must be accurate, impactful and resonate. Blogs, articles, social media posts, website content and email marketing is the perfect way to generate awareness. Craft Messaging to Address Pain Points.

Tactics 118

Tactics Marketing Strategy Marketing & Strategy Webinar Metrics 118

BOP Design

DECEMBER 11, 2018

A great website will not only be optimized for conversions but will host the tracking code for any of the reporting tools you will be using (like Google Analytics, SEO software like MOZ, Email Marketing like MailChimp/Act-On/HubSpot/Constant Contact, Google PPC). Phone calls generated. Type of traffic brought to the website.

Marketing Strategy 89

Marketing Strategy Marketing & Strategy Content Marketing Marketing Analytics Tools 89

Stevens & Tate

JANUARY 31, 2022

There are multiple strategies that you can employ to generate awareness of your brand. Running TV commercials, publishing print ads, maintaining a social media presence, optimizing your website for SEO, and building relationships with influencers can all help to generate awareness. Additionally, set up a testimonial page on your site.

Buying Cycle 115

Buying Cycle Touchpoints Custom Publishing Education 115

markempa

MARCH 17, 2014

Tweet I was recently reading your blog “ Lead Generation: Who knows the customer better – Marketing or Sales? For that reason, here is a beginner’s look at lead generation with links to many additional resources so you can dive deeper where you would like to. Value Proposition: Why do customers act? And on and on.

Lead Generation 120

Lead Generation Sales Qualified Leads Lead Ranking Sales Management 120

Brandpoint

MARCH 25, 2023

One of the great things about digital marketing for manufacturing is that it generates so many assets that sales can use and repurpose to showcase your value. If you have eBooks or white papers that you are using as lead generation tools, those pieces are perfect to email to current prospects.

Planning 62

Planning Marketing Management Paid Search Agency Advertising Agencies 62

Scoop.it

FEBRUARY 22, 2024

Once again, user-generated content from employees carries weight here too. At their core, compelling case studies act as social proof and peer validation for what you offer. Consistently creating and distributing quality, relevant content allows you to promote your employer brand to prospective and current employees authentically.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Content Standard

OCTOBER 20, 2021

Without a cohesive content ecosystem structuring and enabling success across all your content assets, the effort poured into isolated acts of content creation can lure your marketing team into a false sense of productivity — and rob you of the opportunity to build something that can grow in its influence, engagement, and scale.

Effectiveness 119

Effectiveness Thought Leadership Lead Ranking Content 119

Martech

JANUARY 26, 2023

An enterprise tech company launching a new AI product might want to partner with an influencer to collaborate in creating a video series or a white paper. Data is raw, factual information that can be measured. It reflects an occurrence. On the other hand, insights draw actionable conclusions from data.

Paid Content 139

Paid Content Enterprise Management Work Management B2B Marketing 139

markempa

DECEMBER 19, 2016

“With the rise of content marketing, a lot of businesses get stuck in the eBook rut,” saysLinda West ( @ misslindawest ), Director of Digital Marketing at Act-On Software , a rapidly growing company that makes a marketing automation Software as a Service (SaaS). The robust analytics gave rise to rapid experimentation at Act-On. “We

Top of Funnel 120

Top of Funnel Marketing Automation Services Video Marketing B2B Marketing 120

Sana Commerce

MARCH 16, 2022

New technologies and the generational change have led to a blur between the expectations of B2C and B2B customers. It suddenly seems as if the differentiation between B2C and B2B customers is no longer quite as black and white as it appeared to be a few years ago. Videos are the new white papers. Download the report.

B2B 52

B2B Work Management B2B Sales Act-On 52

Stevens & Tate

OCTOBER 21, 2022

This almost acts as a miniature landing page. For example, instead of saying “click here” use a phrase like “click here for your free white paper.” Act Quickly Limited Downloads Available. Are you looking to increase your conversion rate ? Briefly outline the benefit of the content.

Urgency Marketing 94

Urgency Marketing Click Rate Landing Pages Conversion Rate 94

Only B2B

FEBRUARY 21, 2024

Read more: Must Read : The Power of Intent Data in Lead Generation Understanding Intent Data in b2b marketing Think of intent data as the crystal ball of B2B marketing. Think of things like downloading white papers, requesting demos, or attending webinars related to your offerings. What is Intent Data, anyway?

Intent Data 71

Intent Data Intent B2B Sales B2B Marketing 71

KoMarketing Associates

FEBRUARY 20, 2018

List of Top Competitors – those that compete in search as well as general business (these are not always the same). Lead Generation Tactics and Lead Scoring Model – key benchmarks for leads to move through the sales funnel. White papers – absorb knowledge about industry best practices and specific use cases.

Online Marketing 175

Online Marketing B2B Marketing Buyer Personas Ad Building 175

ANNUITAS

DECEMBER 23, 2016

Your papers and brochures may do a fantastic job of describing the benefits of your solutions, but if you have not established that you are a trusted advisor that understands the buyer they may be hesitant to invite you to the table. Creating too much content: Carlos Hidalgo just wrote about this issue on these very pages.

Top of Funnel 100

Top of Funnel Content Marketing Advertising Agencies Content 100