Act-On Forrester ROI Studies WOM 
Buzz Marketing for Technology
MAY 19, 2010
In a recent poll by the TSIA o f firms using social media – 68% of companies don’t know or can’t measure the ROI of social media. This is why they find it hard to see results that make for a strong ROI. Related posts: It pays to provide Support with Social Media In a recent Forrester Report on “Customer Experience Pays Off.
B2B Marketing Zone Posts
JULY 7, 2010
Is lead generation killing marketing? Chris Koch , June 11, 2010 What happens when you stake the value of your contribution to the company on something that you’ll never do as well as someone else? You could hear the proverbial pin drop in the room after he said it. On the one hand, what he was saying seemed ludicrous. Seems doubtful. and keeping!
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