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Content Marketing Showdown: Google vs. Facebook

Contently

Have any companies shaped the digital era more than Google and Facebook? Google Chrome, Gmail, YouTube, and Google Pixel are just four of dozens of ventures into which the giant has strayed—few of them unsuccessfully. Facebook may be the relative baby here, having been founded in 2004. Innovation.

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How to conduct a YouTube audit in 5 steps

Sprout Social

Part search engine, part streaming service and part social network, YouTube has a little bit of everything. A healthy channel can have major implications for your video discoverability—on YouTube and beyond. That’s why it pays to conduct a thorough YouTube audit. YouTube isn’t just surviving—it’s thriving.

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The Ultimate List of YouTube Channels for Sales Professionals

Zoominfo

Although Google is widely known as both a professional and personal resource, YouTube—a Google subsidiary—is seen mostly as a personal resource and has yet to earn the same reputation with business audiences. Not too long ago, we compiled a list of top-notch YouTube channels for HR and recruitment professionals. Go check it out!

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Breaking Down Barriers: How Brands Can Harness Creator Content Across Digital Landscapes

illumin

Subsequently, brands started paying these creators to be part of their marketing strategies, as these authentic recommendations not only resonated with consumers, but they were acting on these endorsements. This sentiment isn’t limited just to TikTok. Now, content creators can be found across all of the social platforms. Follow @illuminHQ

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The Ultimate List of YouTube Channels for Sales Professionals

Zoominfo

Although Google is widely known as both a professional and personal resource, YouTube—a Google subsidiary—is seen mostly as a personal resource and has yet to earn the same reputation with business audiences. Now, on to the ultimate guide to the YouTube channels producing the best sales content today. Go check it out!

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Seven Ways to Increase Your Brand Influence

Webbiquity

For example, a customer might: Discover a product while browsing videos on YouTube. Become a Brand Influencer on TikTok, Instagram, or YouTube. According to recent statistics, 57% of companies in the U.S. say strengthening their brand is a top business objective. Image credit: Olya Kobruseva on Pexels. Image credit: HubSpot.

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The Future of Digital Marketing: Predictions for 2022 and Beyond

Marketing Insider Group

The first is the resurgence of Content Marketing as the first thing businesses are doing in marketing. Before the pandemic startup founders and B2B SaaS marketers would first consider buying social media ads in order to grow their business. Now, they are doubling down on content marketing. The second bug trend is AI-generated content.