Top 40 Posts and Hot Topics of Inbound Marketing and Social Media
B2B Marketing Zone Posts
JULY 7, 2010
Lead scoring assigns points based on the prospects’ behavior in relation to specific content over time—in addition to points for demographic fit and recency. Is lead generation killing marketing? You could hear the proverbial pin drop in the room after he said it. On the one hand, what he was saying seemed ludicrous. Seems doubtful.
40 
Let's personalize your content