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How to Use Product Videos to Generate Clicks and Acquire Customers

Webbiquity

Videos are so popular that even Google loves them; they make up as much of 70% of the top 100 search result listings for some products and categories. To further show how effective videos are at generating user engagement, here are a few statistics: The most popular video length is up to two minutes. Videos foster trust.

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13 Proven Marketing Hacks to Generate Guaranteed Leads

Optinmonster

Want to learn how to use digital marketing hacks to generate more leads? So how do you build a healthy lead generation pipeline to ensure rapid business growth? In this post, I’ll share 13 digital marketing tips that will give you a leg up over the competition and help you improve your lead generation.

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14 Easy eCommerce Lead Generation Tips To Improve Your Sales

Optinmonster

Are you struggling to generate leads for your eCommerce business? If you’re running an online business, eCommerce lead generation is a crucial part of creating a steady flow of revenue. However, given the growing competition in the eCommerce domain, it’s not easy to generate leads for your website. What is a Lead?

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Digital Advertising Terms and Jargon Every Marketer Should Know

Act-On

To maximize conversions, landing page best practices suggest placing your most important message and CTA above the fold. Keep in mind there’s no standard pixel size for the fold, as it depends on the user’s screen size and resolution. What is Account-Based Advertising? Account-based advertising is a tactic used in account-based marketing.

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What Are Paid, Owned, and Earned Media, and Which One Drives More ROI?

Marketing Insider Group

They actually all work together to drive traffic and conversions. Each type of media has its place in the lead generation process. You can do this with: Paid search on Google or other search engines. Fast lead generation and traffic to owned media. Next, we’ll look at each type of media. What Is Paid Media?

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How to Drive Engagement on Social Media for B2B Marketers

KoMarketing Associates

The right social media marketing strategy can drive leads, increase trial sign-ups, and generate demand for your business. . For example, if a Facebook post gets five likes, three comments, and reaches 200 people, the ERR would be 4 percent. . For B2B brands, a strong social media presence is crucial to long-term growth.

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Managing an Effective PPC Marketing Campaign

Blue Flame Thinking

PPC, also known as SEM, or search engine marketing, drives in-market traffic looking for your products or services. Choosing marketing objectives to optimize for conversions or leads can help place your ad in front of users who are most likely to act.

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