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3 Rules for Better Video Marketing

Convince & Convert

While many have seen quick success implementing basic video marketing tactics and using YouTube to scale their video libraries, most don’t yet have an appreciation for how to approach this channel in a strategic manner and what the real potential is for video technology within the context of modern marketing and sales programs.

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Marketing influencers: our 2018 Top 30

Exo B2B

Regular presence on a multitude of social platforms (Facebook, Twitter, LinkedIn, YouTube, Instagram, Pinterest, SnapChat, Google +, Quora, etc.). Regular presence on a multitude of social platforms (Facebook, Twitter, LinkedIn, YouTube, Instagram, Pinterest, SnapChat, Google +, Quora, etc.).

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A Marketer’s Guide to Creating Content That Gen Zers Love

Digital Marketing World Forum

For instance, Gen Zers use YouTube for shopping recommendations and how-to videos, and Snapchat for keeping up with their friends. For instance, Gen Zers use YouTube for shopping recommendations and how-to videos, and Snapchat for keeping up with their friends. Today, we’ll walk through four simple steps.

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Can CMOs Master The Customer Experience For Hispanic Shoppers?

Buzz Marketing for Technology

So then I ask myself a simple but very important question: Are CMOS acting like mobile and social “agents” for Hispanic shoppers and giving them exactly what they want (i.e., According to the U.S. Census Bureau , nearly 17 percent of the U.S. population identify themselves as Hispanic or Latino, comprising more than 53.4

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7 Awesome B2B Facebook Pages

Hubspot

A little while ago I wrote a post about 20 great Facebook Fan Pages. Like the general idea of Inbound Marketing can be applied to both B2C and B2B companies, so too can the Facebook marketing techniques portrayed in the previous examples. Engage Your Audience. Encourage Sharing with Others. SalesForce.

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10 Winning B2B Lead Generation Strategies for 2018

Leadspace

Consumers can tailor almost every experience they have online from the ads they see on Facebook to the movies they watch on Netflix. According to research from Forrester , 74% of firms say they want to become more “data-driven,” but only 29% say they’re good at connecting analytics to action. Personalize content for B2B audiences.

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Video Marketing Strategy Tip: Focus on Buying Stages

Content Standard

Dr. James McQuivey of Forrester Research finds that one video is worth 1.8 Thanks to Facebook’s autoplay feature, more people are watching videos than ever. The problem is that most business-to-business videos tend to be product-centric, writes B2B video expert Bruce McKenzie on MarketingProfs. million words.

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