Writing on the Web

SEPTEMBER 24, 2011

Many people focus on the medium, the latest shiny tool: the blog, the Twitter tweets, and Facebook updates, without regard for the basic rules of writing copy for the Web. However, if you’re not asking readers to think, ask, remember, or act, then you’re not really teaching, are you? Know your target audience.

Content 100

Content Buzz Copywriting Rules 100

Writing on the Web

JANUARY 5, 2011

This doesn’t entice people to act, there is no benefit in doing so. Share this on Facebook. Could it be that I don’t choose the right article for my clients (they are small business owners and at time managers in various companies)? The person asking these good questions is an executive coach. call to action. Post on Google Buzz.

Newsletter 100

Newsletter Digg Work Management Banners 100

Writing on the Web

NOVEMBER 16, 2010

Dan Hill, author of Emotionomics , likens the rational brain to a lobbyist who tries to get the other two parts of the brain to vote for his bill on the floor of Congress, but it actually has no say in getting the muscles to act. Share this on Facebook. Although it’s a small organ, it is a huge consumer of energy. Tweet This!

Content Marketing 100

Content Marketing Planning Tips Digg 100

Writing on the Web

OCTOBER 20, 2010

All I did was apply what I know about the brain and marketing messages that get people to act. Share this on Facebook. Like many of my clients who try to get responses from marketing, his message was weak, and certainly not unique. So I gave him $2 on condition he let me change the message on his sign for at least 2 hours. Tweet This!

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

OCTOBER 12, 2010

’ Articulating our values as verbs gives us a clear idea… we have a clear idea of how to act in any situation.&#. Share this on Facebook. What does it mean to live authentically, to live well, write well, and do your best work? I can’t do everything or learn everything, nor do I need to. Blog this on Blogger.

Digg 100

Digg Buzz Blogger Act-On 100

Writing on the Web

OCTOBER 13, 2010

Neuroscience has clearly demonstrated that ‘emotional cocktails’- create chemical reactions that directly impact the way we memorize and act. Share this on Facebook. We know what kinds of messages reach the emotional brain and the old brain, even though consumers aren’t aware of their influence. Makes sense to me.

Copywriting 100

Copywriting Digg Trigger Marketing Buzz 100

Writing on the Web

JANUARY 14, 2011

Or, here’s a wild guess: “Oh, I’m not sure my story is typical of the way other people think or act… I’m just different, maybe a little weird.&#. Share this on Facebook. They don’t think they have a personal story to tell that’s worthy of people’s attention. The difference was enormous.

Content Marketing 100

Content Marketing Content Digg Internet Marketing 100

Writing on the Web

JUNE 13, 2011

While women process messages with more emotions than men, both must be engaged emotionally for a message to be remembered and acted upon. Share this on Facebook. Marketers must uncover the key emotional triggers their product inspires and pinpoint them in their messages. Which is why telling a story works well. Blog this on Blogger.

Tips 100

Tips Digg Buyer Personas Content 100

Writing on the Web

JULY 15, 2011

If you want to write content that persuades readers – both thinking type and feeling type processors – to take action, you write about emotional triggers AND provide reasons to act. Why should readers act now? Share this on Facebook. What are the features of your offer? What is your solution to the problem?

Digg 100

Digg Trigger Marketing Buzz Act-On 100

Writing on the Web

OCTOBER 6, 2010

While women process messages with more emotional than men, both must be engaged emotionally for a message to be remembered and acted upon. Share this on Facebook. Marketers must uncover the key emotional triggers their product inspires and pinpoint them in their messages. Which is why telling a story works well. Blog this on Blogger.

Digg 100

Digg Content Buyer Personas Buzz 100

Writing on the Web

AUGUST 30, 2010

We feel, we act. Share this on Facebook. How is blogging and online content marketing like psychotherapy ? One of the things I like about blog writing and publishing content on the Web is the connection to people. You get a chance to poke the brains of strangers within a certain niche. Our survival depended on quick action.

Godaddy 100

Godaddy Digg CAN-SPAM Buzz 100

Writing on the Web

JUNE 22, 2010

Whether you’re selling something or not, even when you’re giving something away, you still need to write a good message that grabs reader’s attention, clarifies the benefits to them if they take action, creates desire, and persuades them to act now. Share this on Facebook. Thursday, June 24, 2010 at 4 p.m. I digress.

Ning 100

Ning Class Landing Pages Copywriting 100

Writing on the Web

AUGUST 4, 2010

If you want to write content that persuades readers to take action, you write about emotional triggers AND provide reasons to act. Why should readers act now? Share this on Facebook. How can you appeal to readers’ emotions on a business-oriented site? Reinforce with Reasons: What are the benefits to readers? Tweet This!

Trigger Marketing 100

Trigger Marketing Digg Buzz Act-On 100

Writing on the Web

SEPTEMBER 13, 2010

Scarcity, urgency : People won’t take action unless you ask and give them a deadline or bonus to act now. Share this on Facebook. How is it they decide to trust the information you provide, and register to download information from your blog or website? What can we learn from brain science? This is something that intrigues me.

Tips 100

Tips Conversion Trigger Marketing Digg 100