Buzz Marketing for Technology

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Facebook Advertising for Dummies (Wiley)

Buzz Marketing for Technology

Whether you’re on the Facebook home page, reading comments on a friends’ Walls, or playing your favorite Facebook game, you have probably noticed at least one advertisement running on the right hand side on the page. Share this on Facebook. These ads are available to anyone with an advertising budget, from $1 to $1 billion.

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Changes in B2B Marketing — Mad Marketing TV Ep 13

Buzz Marketing for Technology

Join guest host Jeff Ogden and special guest Paul Dunay, CMO of Networked Insights and author of Facebook Marketing for Dummies, as they discuss: Recent changes in B2B marketing. Facebook’s IPO and what it means for marketers. Jeff and Paul also address the Facebook IPO and the opportunities Facebook provides for marketers.

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Using Hashtags as Strategic Objects

Buzz Marketing for Technology

Don’t Blame Facebook: 10 Reasons Low Conversion Rates Are YOUR Fault Chances are you've viewed recent reports about Facebook's surprisingly low. Posted in Hashtags Twitter. Hashtags have been around for a while. Too many hashtags make it difficult to track and are confusing to consumers. Make them mean something.

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Social Media Listening for B2B Marketing

Buzz Marketing for Technology

One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums. Share this on Facebook. Tweet This!

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How important is real-time data? It’s all relative

Buzz Marketing for Technology

Data doesn’t need to come to you any faster than the time frame that process allows you to act on it. Use Facebook Data to Unlock Consumer Affinity When I started this blog back in 2006 Facebook was. But should real-time data be such a priority? While access to a rich data set sounds appealing, sometimes more is not better.

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Avaya makes Business Communications more Social

Buzz Marketing for Technology

We just launched a new product that is a true leap frog from where most enterprises are today and will make it easier for enterprises to integrate social technologies like Facebook into their overall communications and contact centers while saving them real dollars in the near term. OK so imagine this.

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9 Reasons QR Codes are Bad for Your Brand

Buzz Marketing for Technology

Also, they are the perfect tool for very specific actions, namely, initiating a commerce transaction on a specific item or acting as a coupon code and they will be continued to be used in this context for the foreseeable future. This has led to abysmal adoption rates despite being on the market for almost two decades.