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Why and how to use loss aversion in email marketing (plus 4 examples)

Martech

Using psychological approaches in your email campaigns can motivate customers to act instead of making do with hastily written copy and a “Buy now” mindset. We respond better to sticks (“Act now before you miss out”) instead of carrots (“Act now and get these great benefits”).

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Adopting consent-based analytics for long-term marketing success

Martech

It’s time to act. For example, if the user opts out of marketing cookies, you cannot execute any tracking pixel code scripts provided by your ad platform (Google Ads, Meta, etc.). This lower sample size means an error rate of less than 1% 19 times out of 20. The repercussions? So the difference is minimal.

Analytics 119
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Q&A with Alicia Arnold: The MarTech Conference

Martech

Leveraging a larger sample and listening where you can understand what customers and prospects are saying to one another can add more detail and context. A: Customer journey maps act like a roadmap so that you can identify the key touchpoints that are most important. Q: What are the advantages of using customer journey maps for this?

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How to Write a Business Proposal [Examples + Template]

Hubspot

We’ll also see some ideas and examples to help guide yours. Types of Business Proposals How to Write a Business Proposal Business Proposal Templates Business Proposal Example Tips for Writing a Business Proposal Business Proposal Ideas It's a common misconception that business proposals and business plans are the same.

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What is PDCA? (and Why It Matters for Marketers)

Marketing Insider Group

They both came to the conclusion that validating your assumptions before acting on them was a good idea. What is PDCA (Plan Do Check Act)? PDCA (plan-do-check-act) was initially introduced as a quality control system in manufacturing during the 1940s in Japan. What do Francis Bacon and Japanese manufacturers have in common?

Planning 355
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23 Stunning Sales Promotion Examples To Crush Your Sales

Optinmonster

Are you looking for the best sales promotion examples? In this blog post, we’ll dive deep into understanding what sales promotion is, its importance, types, various sales promotion strategies and ideas, and real-life sales promotion examples of successful campaigns. What Is Sales Promotion?

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5 useful sources for capturing voice of the customer (VoC) data

Tomorrow People

Marketers should also keep in mind that the act of gathering VoC data itself is a way of delivering value to customers. For example, they may not have any particular opinion about what has been asked, but they might feel pressured to provide an answer anyway. Do so, and you’ll collect high-quality VoC data worth acting on.

Opinions 156