Marketing Insider Group

JUNE 19, 2023

An analysis shows you what works for the competition and why, plus opportunities for you to surpass them. Perform a content analysis by listing your competitors, finding their content locations, uncovering their SEO metrics, auditing their content, and reviewing their off-site activity. Execute the following steps.

Analysis 287

Analysis Top of Funnel Advertising Agencies Content 287

Content Marketing Institute

SEPTEMBER 14, 2018

It’s not enough to hire influencers and keep a list of the posts they share. This lets you understand what’s working in a granular way. In a recent article about influencer metrics, we included, for example, these more sales-related metrics as ways to measure influencer content effectiveness: Promotion code redemption.

Act-On 111

Act-On Work Management Marketing Management Planning 111

SocialPilot

JANUARY 26, 2024

As a content strategist and having to work with AI on a regular basis, I’ve seen firsthand how the right prompts can significantly impact the desired outcomes. I have curated a list of 50 AI prompt examples for marketers that you can use to create well-optimized content. Let’s get started!

Examples 78

Examples ROI Planning Work Management 78

Optinmonster

OCTOBER 31, 2023

Are you looking for headline examples? In this blog, we’ll deep dive into the world of headlines, exploring their importance the key components of a compelling headline, and providing many headline examples across various niches. In the age of content marketing , where content is king, headlines reign supreme.

Click Rate 97

Click Rate Examples Lead Ranking Work Management 97

ClearVoice

SEPTEMBER 14, 2022

Here are some examples of how ad copy works, what makes it resonate, and which brands are using it in incredible ways. Excellent ad copy examples. The ad copy worked well because it capitalized on user engagement and kept the words to a minimum. What is ad copy? Karmarama’s “That’ll do”. How to write ad copy that sells.

Paid Search Agency 96

Paid Search Agency Examples Ads Effectiveness 96

Outgrow

JANUARY 7, 2021

10 Best Website Chatbot Examples of 2021 [Real-Life Examples]. And if you aim to try it out yourself, look no further for the best chatbot examples for your website. And if you aim to try it out yourself, look no further for the best chatbot examples for your website. Undoubtedly, chatbots are automation at its best.

Examples 111

Examples Marketing AI Marketing Websites Best Practices 111

DiscoverOrg

OCTOBER 26, 2017

To illustrate a baseline of Scoops during an era without known security breaches, here’s an example of Equifax Scoops from June 2016: So how can YOU use these Scoops to leverage a product or service ? Equifax is a great example. But as the list grows, so does the probability that the IT department is in trouble.

Act-On 120

Act-On Work Management Marketing Management Bandwidth 120

Martech

OCTOBER 12, 2022

Or you send it to the wrong segment or the wrong list, such as your global suppression list. . But “Oops” won’t mollify customers who clicked into a 404 page, discovered at checkout that your promo code didn’t work or previously unsubscribed from your email program. Transparency is key. The “Oops.”

Examples 112

Examples Effectiveness Template Email Marketing 112

Martech Advisor

OCTOBER 15, 2019

Elizabeth Gallagher, CRO of Lineate, hones in on the 2020 MarTech trends companies and marketers should act on now. Below, I’ve listed five critical MarTech trends brands need to take reigns of for the upcoming year. Understand Automation Is the Future of Work. Let’s circle back to the email example.

Act-On 71

Act-On Marketing AI Trends Work Management 71

Optinmonster

DECEMBER 19, 2022

Do you need some exit intent popup examples to inspire your next popup campaign? In this article we’ll share the best exit intent popup examples we can find, as well as what makes them work and how you can create your own exit intent popups. How do exit intent popups work? Do Exit-Intent Popups Work on Mobile?

Intent 94

Intent Top of Funnel Examples Conversion 94

Marketing Insider Group

SEPTEMBER 28, 2021

6 kinds of action words you should include in your content (with examples). Here are some examples in different tenses: Image Source. If your brand is earning tons of web traffic but seems lean on conversions, you might need more action words in your content marketing. So how do you start using them? Let’s get started! Quick Takeaways.

Content Marketing 343

Content Marketing Lead Scoring Lead Ranking Content 343

Sprout Social

NOVEMBER 2, 2023

For example, if blogs are your highest traffic sources, investing more in those channels makes sense. If customers need help with a specific product issue, for example, but find limited guidance, create in-depth video tutorials to address this pain point. Do you know what your customers see and do before they purchase from you?

CMS Development 103

CMS Development Examples Work Management Touchpoints 103

Sprout Social

APRIL 6, 2022

In the following paragraphs, we’ll take a look at six examples of notable brands that are taking advantage of Facebook Shops to reduce friction in the buying process and drive sales. What are Facebook Shops and how do they work? 6 Facebook Shop examples you can learn from. How social commerce is changing the game.

Facebook 113

Facebook Examples Brand Identity Branding 113

Optinmonster

NOVEMBER 9, 2021

And exit-intent is one such powerful trigger that has proven to work really well in recovering abandoning users. Do Exit Popups Work? Yes, exit popups work. But what you’re wondering likely isn’t whether exit campaigns work, but HOW they work. They also helped Crossrope EXPLODE its list by over 900%.

Examples 132

Examples Top of Funnel Eye-Tracking Intent 132

Optinmonster

APRIL 6, 2023

Are you looking for the best email call-to-action examples and practices to grow your email list ? In this article, we’ll go over the importance of an email call-to-action, mention proven practices and features of a high-performing CTA, and share some of the best call-to-action examples to skyrocket your conversion rate.

Conversion Rate 72

Conversion Rate Conversion Examples Click Rate 72

Webbiquity

SEPTEMBER 28, 2022

But highly relevant, personalized messages are much more likely to be read and acted on. Here’s a deep dive into the benefits of email personalization; strategies for personalizing your messages; and noteworthy examples from leading brands. Guest post by Jerusha Carolin. Here’s how to make your messages stand out and grab attention.

Email Marketing 340

Email Marketing Personalization Psychographics Marketing & Strategy 340

Hubspot

AUGUST 21, 2023

We’ll also see some ideas and examples to help guide yours. Types of Business Proposals How to Write a Business Proposal Business Proposal Templates Business Proposal Example Tips for Writing a Business Proposal Business Proposal Ideas It's a common misconception that business proposals and business plans are the same.

Template 69

Template CMS Development Examples Marketing Proposals 69

Anyword

JANUARY 4, 2022

Plus, we’ll take a look at some of the best call-to-action examples the internet as to offer. When trying to think of which CTA would work best with your messaging, first think about what your current customers resonate with, as well as who you want your potential customers to be. Don’t worry, we have you covered.

Examples 98

Examples Planning Best Practices Paid Search Agency 98

Marketing Insider Group

AUGUST 4, 2020

They both came to the conclusion that validating your assumptions before acting on them was a good idea. Instead, we need to understand and embrace the full range of activities within the PDCA cycle so we can put it to work for us. What is PDCA (Plan Do Check Act)? What do Francis Bacon and Japanese manufacturers have in common?

Planning 355

Planning Lead Ranking Work Management Marketing Qualified Leads 355

Act-On

NOVEMBER 15, 2023

Similar to other technologies, marketing automation can only work as well as the people behind it. For example, Act-On is intuitive, user-friendly and easy to set up without hiring outside experts. Marketing automation is all about results, isn’t it? It’s your upfront capital investment.

Marketing Automation Services 225

Marketing Automation Services Marketing Automation ROI Automation 225

Optinmonster

APRIL 19, 2023

Are you looking for the best sales promotion examples? In this blog post, we’ll dive deep into understanding what sales promotion is, its importance, types, various sales promotion strategies and ideas, and real-life sales promotion examples of successful campaigns. What Is Sales Promotion?

Promotion 69

Promotion Examples Urgency Marketing eCommerce 69

Unbounce

JULY 14, 2020

Below, you’ll find eight lead generation landing page examples from Unbounce customers that prove effective lead gen comes in all forms. Read our step-by-step guide to building an email list from scratch. They need more than a blank form field. They need to clearly see the value on the other side of that “sign me up” button. .

Landing Pages 145

Landing Pages Lead Generation Sales Qualified Leads Lead Scoring 145

Martech

OCTOBER 13, 2023

For example: Marketing automation Platforms like HubSpot, Constant Contact, Marketo and others have opened all sorts of possibilities for marketers. In other words, an automated drip campaign is only effective if: You’ve done your homework and truly understand who your audience is, what their needs/wants are and how you can get them to act.

Marketing AI 133

Marketing AI Paid Content Paid Search Agency Automation 133

Act-On

SEPTEMBER 24, 2023

Especially when it’s your job to attract more traffic through search engines and you’re working to improve search engine optimization (SEO). In the example below, the page title is “What is marketing automation?” Everybody wants them, right? Just when you think you have it all figured out, the algorithm does an inconvenient reshuffle.

Lead Scoring 130

Lead Scoring Lead Ranking SEO Top of Funnel 130

Marketing Insider Group

FEBRUARY 10, 2021

In a short block of text paired with a visual element, your copy should describe the core benefits people will gain by working with you – something people can get from your brand only. It’s not a way to position your business in the market or an incentive to get visitors to act immediately, either. What is a Value Proposition?

Lead Scoring 363

Lead Scoring Lead Ranking Work Management Paid Search Agency 363

Optinmonster

SEPTEMBER 2, 2020

11 great examples of calls to action. This works because many of your site’s visitors won’t take the time to read every word on your optin campaign. Here’s an excellent example from our Customer Success Manager, Angie: Notice the color of the call to action is a huge contrast to the white background.

Examples 122

Examples Click Rate Social Media Copywriting 122

Marketing Insider Group

NOVEMBER 15, 2021

Here we’ll take a look at some of the most effective ways to use them and examples from brands who are already doing it successfully. Emphasizing limited product availability, using time to create urgency, and highlighting demand with social proof are all scarcity tactics that motivate customers to act. Quick Takeaways.

Demand 238

Demand Content Marketing Planning Urgency Marketing 238

Hubspot

JANUARY 22, 2021

Here, we'll explore six different purposes of a Thank You page, along with six stunning examples of Thank You pages to inspire your own designs in 2021 and beyond. It acts similarly to a confirmation email — except viewers don't have to choose to open it. To see this in-action, let's explore Thank You page examples, next.

Examples 98

Examples Best Practices Landing Pages Urgency Marketing 98

Webbiquity

JUNE 15, 2021

No wonder building an email list remains a priority for businesses of every type and industry. This guide details what makes for a great lead magnet, and ideas for inspiration to help build your email list. Lead magnets should live up to the promise embedded in their name—acting as magnets for potential leads to come to your business.

Paid Content 284

Paid Content Lead Ranking Lead Scoring Sales Qualified Leads 284

Influitive

OCTOBER 26, 2015

Where do you begin when you’re working with a small team or budget? You just need to find one that works for your business. Below, we’re sharing some of our favorite referral program examples and what makes them effective so you can apply these ideas to your own program. Referral program examples that work.

Budget Programs 100

Budget Programs Examples Peer-to-peer Lead Ranking 100

ClearVoice

DECEMBER 1, 2020

In a booklet first published by the Industrial Relations Center at The University of Chicago, the authors suggested that “[supervisors and executives] must have, among other abilities, the ability to listen intelligently and carefully to those with whom [they] work.”. Anderson lists the top five soft skills as: Creativity.

Activities 82

Activities Examples Content Work Management 82

6sense

NOVEMBER 9, 2021

CMO Coffee Talk Resource List. Research, Guides, Examples, and Resources for the Inclusive Marketing Ally. Note: This is by no means an exhaustive list, only a collection based on my research. . The Equality Act. Working While Black [link]. How to Call Out Racial Injustice at Work (HBR) [link].

Resources 48

Resources Research Examples Paid Search Agency 48

Sprout Social

SEPTEMBER 19, 2019

Let’s dive into a few great CTA phrase examples so that you can see some of these in action. Social media call to action examples. You need to see actual examples of these phrases in the wild to get an idea of how to implement them. First things first, you need to know your objective of your social media post or website page.

Top of Funnel 108

Top of Funnel Examples Conversion Urgency Marketing 108

Act-On

SEPTEMBER 26, 2023

Examples include working with so-called experts to include your website in directories or similar strategies designed to game the system and get ranked higher. Examples include working with so-called experts to include your website in directories or similar strategies designed to game the system and get ranked higher.

SME 141

SME FAQ Domain Link Building 141

ClearVoice

AUGUST 2, 2022

We’ve collected the best ‘about us’ page examples to help inspire your next steps. We’ve collected the best ‘about us’ page examples to help inspire your next steps. Whether you’re writing your first one or you have an old site that’s due for a refresh, this list is for you.

Examples 52

Examples Best Practices Case Studies FAQ 52

Outgrow

JANUARY 22, 2023

10+ Lead Nurturing Strategy Ideas + Examples to Increase E-commerce Sales Did you know? What is lead nurturing and what are some tried and tested ideas that would work for you – this is what we are going to cover in this blog. Some content types that work the best are blogs, ebooks, quizzes , giveaways , polls , etc.

Top of Funnel 59

Top of Funnel Lead Nurturing Lead Scoring Lead Ranking 59

ConvertKit

OCTOBER 30, 2018

Before you unleash yourself to create a ton of affiliate marketing content, let’s take a step back and talk about successful content marketing as a whole and we’ll end with some solid content marketing examples you can use an affiliate marketer. 5 content marketing examples for affiliates.

Examples 91

Examples Content Marketing Content Case Studies 91