Customer Experience Matrix

MARCH 9, 2011

Summary : Act-On Software’s revised system offers a reasonable mix of features in an easy-to-use interface. I started last week to write a review of Act-On Software’s latest release but got distracted by the larger and sexier question of Act-On’s business strategy. tracking within Act-On emails sent through Microsoft Outlook.

Act-On 120

Act-On Marketing Automation Services Work Management Marketing Management 120

Webbiquity

JULY 12, 2016

HubSpot’s “all in one” marketing software includes a complete content management system (CMS) for building a website and blog, SEO and social tools, analytics, a landing page builder, and email segmentation and sequence automation. There’s a reporting function, and facilities to create email templates.”

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

Customer Experience Matrix

MARCH 25, 2009

If you look at the Web site of Act-On Software , you’ll see a typical set of demand generation features: email marketing, demand generation (equated with landing pages and forms), lead nurturing, Website visitor tracking, channel (partner) marketing, and lead scoring. But remember that channel marketing listed on the home page?

Act-On 120

Act-On Demand Generation Work Management Marketing Management 120

Customer Experience Matrix

JANUARY 31, 2014

It also provides the rest of the standard marketing automation functions, including landing pages and microsites, Web behavior tracking, lead scoring, and integration with Salesforce.com. One quirk is that the system reacts to all event-based triggers, rather than following a single branch within a workflow.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Marketing Automation 120

Lead Liaison

MARCH 7, 2018

That’s landing page optimization. [Ben Herman:] The benefits of PPC and marketing automation includes covering the basics. You can quickly deliver a lot of traffic to test CTAs. So those are calls-to-action. But there’s demographic data, there’s a lot of age data. Things like that.

Marketing Automation Services 48

Marketing Automation Services Paid Content PPC Marketing Automation 48

Lead Liaison

MARCH 7, 2018

Once the webinar was scheduled, the entire process was managed in Lead Liaison so that we could fully automate and even repurpose the event if we wanted to. Registration information was captured from the Lead Liaison landing page, hosting in Lead Liaison form. These three circles could actually describe where it fits in.

Training 48

Training Webinar Metrics Lead Liaison Paid Search Agency 48