DotDigital

JUNE 2, 2021

Event marketing success is guaranteed when you target the right people. That makes them vital tactics for promoting your event. Event marketing automation. You should think of your event marketing and promotion as a complete customer journey. Pre-event: Event promotion . Event announcement.

Event Marketing 104

Event Marketing Promotion SMS Planning 104

Customer Experience Matrix

MARCH 9, 2011

Summary : Act-On Software’s revised system offers a reasonable mix of features in an easy-to-use interface. I started last week to write a review of Act-On Software’s latest release but got distracted by the larger and sexier question of Act-On’s business strategy. tracking within Act-On emails sent through Microsoft Outlook.

Act-On 120

Act-On Marketing Automation Services Work Management Marketing Management 120

Webbiquity

MARCH 7, 2019

The growing propensity of people to share life’s moments, particularly when doing something outside the ordinary routine, is why social media remains a great fit with live events. Here are three creative ways to harness the power of social media marketing to maximize the impact of your next event. Build Hype for your Event.

Social Media 202

Social Media Promotion Creativity Media 202

SpotMe Blog

AUGUST 18, 2022

Most event organizers and marketing leads think of live event captioning as a “nice-to-have” feature. But it’s a must-have tool for every event. Live-streamed events are becoming more and more popular. As a result, the need for closed captioning for live events is growing. What is live event captioning?

Enterprise Management 105

Enterprise Management Work Management Marketing Management Software 105

Only B2B

JULY 13, 2023

B2B event marketing serves as a strategic approach for businesses to connect with their target audience, generate leads, and cultivate valuable relationships. To engage prospects and consumers, it requires planning and conducting events like conferences, trade exhibitions, and seminars.

Intent Data 62

Intent Data Intent Event Marketing Marketing AI 62

DiscoverOrg

OCTOBER 26, 2017

The story can be found in our Buying Scoops and Triggers: These are planned projects, personnel movement, and events and insider info uncovered by our team of 250 researchers. For a great example of using Scoops to act on security breaches, see “Chipotle’s Big Burrito Breach – Malware with a Side of Chips”.

Act-On 120

Act-On Work Management Marketing Management Bandwidth 120

Hubspot

SEPTEMBER 18, 2023

That is why recognizing trigger events is key to being successful. In this article, we’ll cover what a trigger event is, why they’re important and provide examples you can apply to your own sales strategy. Broadly speaking, any industry change can be considered a trigger event and indicate a channel for making a sale.

Trigger Marketing 72

Trigger Marketing Press Eye-Tracking Marketing Analytics Tools 72

SpotMe Blog

JULY 25, 2021

With the world heading back to some sense of normalcy, many companies are anxious to include in-person components to their virtual events again, and vice versa, to create a hybrid event experience. Read on to learn more about hybrid events, examples to get you inspired, and tips to help you transition from virtual to hybrid. .

Examples 111

Examples Enterprise Management Work Management Conference 111

ANNUITAS

OCTOBER 9, 2023

Our Go-to-Market Transformation Summit roadshow continued this past month in Boston, with a strong group of attendees joining us for an afternoon of debating how to build a repeatable, scalable go-to-market and making the shift from ‘random acts’ to perpetual Growth Engines. As always, the event is free to attend.

Marketing Analytics Tools 130

Marketing Analytics Tools CMO Multi-Channel Marketing Proposals 130

SpotMe Blog

JUNE 30, 2023

You’ve invested months planning an event – securing speakers, creating an agenda, promoting to your audience. All your hard work will be for nothing if event attendance is low. Fortunately, there are tried-and-true ways to increase event attendance and get more people through the doors (no matter if they’re physical or virtual).

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Network Marketing Work Management 52

Marketing Insider Group

DECEMBER 10, 2019

Even if you’re not a professional event planner, you can learn how to identify the best keynote speakers in your industry and entice them to accept your invitation. Although lists of industry influencers and thought leaders are a great place to start, not everyone who can write well and do their job well can move a crowd to act.

Conference 202

Conference Best Practices Digital Transformation Paid Search Agency 202

Vision6

JUNE 16, 2021

Planning an event can be stressful. Your invitation email is one way you can notify people about your event and get them to register their interest. However, if your email doesn’t appeal to them, it can turn them off your event immediately. Good design is engaging and helps set the tone for your event. Use incentives.

Marketing Analytics Tools 98

Marketing Analytics Tools Template CAN-SPAM Paper 98

SpotMe Blog

JUNE 13, 2023

With so many logistics to handle and compliance regulations to consider when managing pharma events, working with expert pharma event management companies can help reduce stress and ensure you achieve your business goals more easily. You are probably lucky enough to have a great event management team that delivers exceptional events.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Marketing Insider Group

AUGUST 27, 2019

Pre-event marketing is a critical part of the event planning process. You not only need to make sure people are aware of your event, but you must also build anticipation so your attendees get excited about what’s coming up. Building anticipation is key to event planning success. Quick Takeaways. Teaser Campaigns.

Planning 101

Planning Content Marketing Generation Content 101

SmartBug Media

JUNE 30, 2020

As in-person events and conferences take a back seat thanks to the current state of our world, thought leaders are quickly adapting to provide that same energizing transfer of industry knowledge and invaluable networking through our home computers. The Rise of Virtual Events. Creating an Inbound Strategy for Virtual Events.

Conference 110

Conference Paid Search Agency Webinar Metrics Peer-to-peer 110

KoMarketing Associates

OCTOBER 5, 2017

Translating live events into the digital realm so it can reach more people is something companies can do to make more out of the cost they are spending at live events. With hundreds of trade shows, conferences, and meet-ups happening every year, events tend to “die” once they are over. Bring Conversation to Another Medium.

Work Management 138

Work Management B2B Marketing Marketing Management B2B 138

Sprout Social

SEPTEMBER 8, 2020

Maybe it’s a live, in-person event at a conference center, like in the olden days, or maybe it’s online. You eagerly await the event recordings and follow-up resources so you can pass them along to your colleagues who didn’t attend. Attending continued education events, virtual or in-person, is truly priceless.

Tips 129

Tips Conference CMO Budget Programs 129

Sprout Social

SEPTEMBER 3, 2020

Maybe it’s a live, in-person event at a conference center, like in the olden days, or maybe it’s online. You eagerly await the event recordings and follow-up resources so you can pass them along to your colleagues who didn’t attend. . Attending continued education events, virtual or in-person, is truly priceless.

Conference 113

Conference Budget Programs Education Linkedin 113

SpotMe Blog

SEPTEMBER 23, 2021

Event planning is no easy feat. The best events bring together thought leaders who can provide unique value to guests. Event sponsorship is a well-used tactic to help with both funding and value delivery for large and small events. . But how do event planners find sponsors, and is it worth it to host a sponsored event?

Work Management 96

Work Management Marketing Management Marketing Proposals Gartner 96

Act-On

OCTOBER 4, 2023

Act-On is excited to announce that we’ve just made a major update of our marketing analytics functionality, including a new AI search that lets you ask data questions in natural language. Are there trends in the timing of form submissions that coincide with specific marketing campaigns or events?

Marketing Automation Services 151

Marketing Automation Services Analytics Software Deliverability 151

Marketing Insider Group

JUNE 19, 2023

Even tabs of the navigation bar that may not seem content-focused could hold rich stores of information, such as the “About Us” section or “News and Events.” Acting on Your Competitor Content Analysis Throughout your assessment, you’ll gain numerous ideas for things you can do. This is obviously useful but can be overwhelming.

Analysis 294

Analysis Top of Funnel Advertising Agencies Content 294

The Forward Observer

MARCH 15, 2024

is the founder and CEO of MarketingProfs, the largest B2B marketing training, consulting, and event company dedicated to helping large organizations, teams, and individuals execute marketing campaigns that drive actual results. About the Author Allen Weiss, Ph.D., He is also a consultant, conference speaker, and Emeritus Professor at USC.

Branding 189

Branding Brand Identity Work Management Marketing Management 189

Hubspot

FEBRUARY 1, 2021

Ticket sales tip #1: Get John Legend to speak at your event. We really did invite John Legend to speak at one of our INBOUND events , but the truth is, you don’t need an A-lister to get people to attend. With online events being on the rise and remote work becoming the norm, it may seem easier than ever to reach a lot of people online.

Inbound Marketing 98

Inbound Marketing Tips Planning Paid Search Agency 98

SpotMe Blog

FEBRUARY 16, 2023

Ever tried planning and running a big event without a proper event brief? Use an event brief to keep all the details about your event in one place. Key ingredients to hosting a great event! we’ve seen that events turn out so much better when they follow an event brief template. Event brief?

Template 52

Template Work Management Marketing Management Paid Search Agency 52

SpotMe Blog

MAY 25, 2021

By now a growing portion of your virtual audience is more interested and willing to attend some version of in-person events again. But there’s still a large share of your virtual audience that appreciates the flexibility and ease of attending online events. By adding a higher-production quality to your hybrid events. .

Product 52

Product Work Management Marketing Management Act-On 52

Tony Zambito

FEBRUARY 2, 2022

Each month now presents new potential events that can throw people off course. Whether such events are environmental, political, global, economic, innovation, or crisis-related, the ripple effect is bound to touch an already fragile state of buying. Forget about banking on any solid guaranteed results either.

Ad Building 228

Ad Building Blast Campaigns Broadcasting Forecasting 228

Martech

APRIL 16, 2024

Major players like Adobe and Google won’t accept event data without consent. It’s time to act. Define which events can be tracked with your analytics management platform. Without a robust consent mechanism allowing people to accept analytics cookies, you risk losing valuable insights into user behavior. The repercussions?

Analytics 119

Analytics Marketing Analytics Tools Work Management Planning 119

Martech Advisor

JANUARY 8, 2020

Putting on a great event means more than a cool venue and tasty food. Alison Bensch provides behind-the-scenes best practices about the planning, process and KPIs that go into an event that actually drives sales for the company. Learn More: Why Isn’t My Event Data Making it Easier to Measure ROI. Content goals post event.

Marketing Attribution 76

Marketing Attribution Lead Ranking Thought Leadership Top of Funnel 76

Marketing Insider Group

AUGUST 4, 2020

They both came to the conclusion that validating your assumptions before acting on them was a good idea. What is PDCA (Plan Do Check Act)? PDCA (plan-do-check-act) was initially introduced as a quality control system in manufacturing during the 1940s in Japan. What do Francis Bacon and Japanese manufacturers have in common?

Planning 358

Planning Lead Ranking Work Management Marketing Qualified Leads 358

Marketing Insider Group

SEPTEMBER 28, 2021

Active voice makes your potential customer the doer , presenting an opportunity to persuade them to act. Use CTAs to Motivate Readers to Act. If your brand is earning tons of web traffic but seems lean on conversions, you might need more action words in your content marketing. So how do you start using them?

Content Marketing 349

Content Marketing Lead Ranking Lead Scoring Content 349

Ledger Bennett

OCTOBER 22, 2020

Ledger Bennett’s work on Rockwell Automation’s VirtualConnect event earns nomination for Best Integrated Performance Marketing Campaign in the 2020 International Performance Marketing Awards. One such business was Rockwell Automation, whose own slate of in-person events was canceled, driving an acceleration toward large-scale virtual forums.

Event Marketing 52

Event Marketing Ideal Customer Profiles First-Mover Advantage Planning 52

Vision Edge Marketing

FEBRUARY 27, 2024

Rigorous peer review and collaboration can act as antidotes, providing diverse perspectives that challenge biased interpretations. The idea of illusionary correlation, that is the analysis of data, suggests a relationship between events, actions, and behaviors when no relationship exists, is a concern among data scientists.

Marketing AI 227

Marketing AI Practices Lead Ranking Tips 227

Act-On

SEPTEMBER 24, 2023

One thing is for sure, though: search intent isn’t aligned with marketing automation, which is what we do here at Act-On. After the webinar, you repurpose the content into a blog post featuring highlights from the event, and you use those bottom-of-the-funnel keywords (e.g., “How What is the search intent of those visitors?

Top of Funnel 130

Top of Funnel Marketing Funnels Keywords Marketing Automation Services 130

SpotMe Blog

JUNE 2, 2021

All companies working in B2B sales can benefit from hosting events to generate more leads. B2B lead generation is made simpler through online event platforms. There has never been an easier time for a company to host an event, whether it’s a webinar, virtual, or hybrid event. How Do You Generate B2B Leads?

Webinar Metrics 52

Webinar Metrics Lead Generation Paid Content Lead Ranking 52

Attendify

APRIL 2, 2020

Those of us in the event industry were hit first and hit hard by the coronavirus pandemic. The “we” I’m talking about are event organizers, marketers and technology vendors like Attendify. The event industry is not resilient and needs to change. The event industry is vulnerable to another pandemic or even a bad flu season.

Dwell 53

Dwell Ideal Customer Profiles Multi-Channel Vendors 53

Marketing Insider Group

NOVEMBER 15, 2021

Emphasizing limited product availability, using time to create urgency, and highlighting demand with social proof are all scarcity tactics that motivate customers to act. only a certain amount will be manufactured before it’s no longer available) have an air of exclusivity that motivates people to act quickly. Quick Takeaways.

Demand 238

Demand Content Marketing Planning Urgency Marketing 238

Martech

APRIL 17, 2024

It measures interactions (“events”), not visits. The new key events are a positive thing. Now we have three different levels of events. There are page views and things like that, key events, like newsletter sign-ups, and conversions, like, making a sale or getting a lead. Q: Anything users like about GA4?

Marketing Analytics Tools 74

Marketing Analytics Tools Analytics Google Pricing 74