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4 Practical Tips to Avoid Confirmation Bias with AI

Vision Edge Marketing

The problem with confirmation bias is that it results in a person ignoring information that is inconsistent with their beliefs , in favor of information that confirms what they believe or value. Echo chambers are environments where information circulates within a closed system, bouncing off walls and reinforcing existing beliefs.

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Current trends in marketing and data have deep roots

Martech

I dig up this old history — old by marketing technology standards anyway — because of my reaction to a presentation released last month by Winterberry Group, the management consultancy. But that provides fast developing tools for marketers to negotiate our present environment. That was around mid-March 2020. No surprise there.

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Elevating Sales Cycles in This Fluid Selling Environment

Mereo

Now in mid 2021, the disruptions continue — and selling organizations remain in this flux of fluid selling environments. Navigating these environments internally and externally can be a major point of stress and challenge for executives. Externally, sellers are navigating buyer protocols, novel needs and personal comfortability.

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Inclusion and Vulnerability: The Keys to Leading a Great Marketing Team

Marketing Insider Group

Vulnerability in Marketing The concept of “vulnerability” often comes up in the context of personal life. Vulnerable acts like admitting mistakes and asking for help can also empower a team and spark greater creativity and productivity. Vulnerability should be present from the get-go.

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Eight Tips for Integrating Cold Emails in B2B Marketing in 2024

Webbiquity

To further enhance credibility, include recent insights, trends, or research relevant to the recipient’s industry in your emails to show you have a deep understanding of the corresponding business environment. Moreover, they can complement your other marketing strategies in substantial ways.

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Celebrating International Women’s Day: Inspiring inclusivity for women

Modern B2B

It isn’t just about personal experiences but also about understanding the lived realities of women across the world. One of her most striking experiences was supporting a free pamper day for women in one of Arad’s most deprived areas; this small act of care sparked smiles on the faces of women living in extreme poverty.

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The Upcoming Brand’s Guide to Social Media Policy

Marketing Insider Group

Social media is an undeniable part of the B2B digital environment. However, social media also presents many risks. Your social media policy needs to include important legal, conflict, and personal account guidelines to protect your company. Why is It Important to Develop a Social Media Policy? A Plan for Dealing with Conflict.