Content Marketing Institute

SEPTEMBER 14, 2018

Track indirect or delayed effects of influencer reach. In a recent article about influencer metrics, we included, for example, these more sales-related metrics as ways to measure influencer content effectiveness: Promotion code redemption. On YouTube, 60% of subscribers say that channel’s influencers sway their purchase decisions.

Act-On 111

Act-On Work Management Marketing Management Planning 111

SocialPilot

FEBRUARY 5, 2024

This figure demonstrates the effectiveness of Twitter influencer marketing. The frequency of purchases made on Twitter through influencer content is also 40%. Being a real-time conversation platform, Twitter is a popular social media channel for influencer marketing. What Is Twitter Influencer Marketing?

Twitter 96

Twitter Marketing AI Advertising Agencies Effectiveness 96

Martech

DECEMBER 13, 2023

You would think that these brands, all household names, would have their collective act together, but it’s not always that way. This means learning the most effective ways to position your prompt. If you’re on the B2B side, you’re trying to get in every sale you can to achieve your goals. How do we use data for relevant messaging?

Enterprise Management 118

Enterprise Management Work Management Marketing Management SMB 118

Tomorrow People

JULY 19, 2022

This article will share four key characteristics of an effective GTM plan, along with some practical tips and examples. What are the characteristics of an effective go-to-market (GTM) plan? This will help you explore possible ideas for each growth strategy. So what does that look like? It serves a timely need.

Planning 156

Planning Marketing Analytics Tools Marketing Plans Effectiveness 156

Martech

APRIL 4, 2024

I’ve worked with some exceptional email marketers over the years and they share 10 personality traits that have helped them excel. I’ve worked with some exceptional email marketers over the years and they share 10 personality traits that have helped them excel. They help others find solutions. What’s missing?

Email Marketing 86

Email Marketing Effectiveness Work Management Planning 86

Act-On

NOVEMBER 29, 2023

For 2024, one significant change looms on the horizon: Google, Yahoo and other mailbox providers are making sender guideline updates scheduled to take effect in February 2024. Read on to find out what’s changing, and how you can respond generally, and specifically in the Act-On platform if you’re a current customer.

Deliverability 172

Deliverability Phishing Guidelines CAN-SPAM 172

Only B2B

AUGUST 31, 2023

This blog looks into what MQL criteria are and how they help us find potential customers that matter. These act as checkpoints that assist your marketing and sales teams in determining when a lead is sufficiently warmed up to engage in a fruitful sales conversation. Higher engagement often indicates a stronger likelihood of conversion.

Marketing Qualified Leads 62

Marketing Qualified Leads Lead Ranking MQL Ideal Customer Profiles 62

Zoominfo

AUGUST 26, 2020

What Sales Intelligence Do I Need for an Effective Cold Call? Steps to Make an Effective Data-Driven Cold Call. Would you like to set up a meeting so we can further discuss how I can help you with that?”. The ZoomInfo Search function helps you discover companies and contacts fit to purchase from your organization.

Cold Calling 207

Cold Calling Zoominfo Work Management Effectiveness 207

Sprout Social

JANUARY 12, 2023

Plus, we’ll share a bit about Sprout’s own journey to do the same just a few years ago and examples of other brands showcasing their values effectively on social. Your brand values can help you: Attract and retain employees who are a cultural fit. What are brand values? Why it’s important to have and share your brand’s values.

Lead Scoring 129

Lead Scoring Lead Ranking Effectiveness Brand Identity 129

Vision Edge Marketing

FEBRUARY 27, 2024

To avoid this echo chamber effect, researchers should ensure that survey questions are neutral, unbiased, and thoroughly tested to prevent unintentional influence on participants. Researchers may unconsciously manipulate data analysis to align with their preconceived notions, reinforcing the echo chamber effect.

Marketing AI 227

Marketing AI Practices Lead Ranking Tips 227

Sprout Social

SEPTEMBER 26, 2023

In fact, The State of Social Report 2023 shows 96% of leaders believe AI and machine learning (ML) capabilities can help them improve decision-making processes significantly. For example, Zoom uses OpenAI to help power its AI capabilities,” he adds. Yet today, cloud computing is ubiquitous. What is the foundational layer?”

Marketing AI 108

Marketing AI Enterprise Management Work Management Marketing Management 108

Biznology

MARCH 17, 2020

If we can provide additional help and support through our executive consulting, advisory and coaching services, please contact us. Our employee population was diverse – a cross-section of cultures and backgrounds – passionate, and compassionate; all aiming to help remedy the less popularized ills of the world. The year was 2014.

Peer-to-peer 145

Peer-to-peer Consulting Work Management Lead Ranking 145

Act-On

NOVEMBER 15, 2023

Enabling sales: How to build an effective program Building any new strategy starts with goals. With these goals in mind, you can more effectively focus on the strategies and tools that help you get there. With these goals in mind, you can more effectively focus on the strategies and tools that help you get there.

Sales Cycle 233

Sales Cycle Practices Marketing Automation Services Buyer Personas 233

Heinz Marketing

OCTOBER 26, 2021

Because they’re still proven to be one of the most effective methods for reaching prospects and customers. That being said, it becomes much harder to get our audience to open, read, and act on our emails over time. After all, our product/service was created to help them solve those challenges, right? So, what do we do?

Email Marketing 113

Email Marketing Effectiveness Tips Blast Campaigns 113

Sprout Social

SEPTEMBER 6, 2023

In this guide, we’ll walk you through six simple steps to create an engaging LinkedIn business page to help you stand out and achieve your business goals. Over 82% of B2B marketers consider it a goldmine for generating high-quality leads, connecting with peers and building their professional network.

Linkedin 114

Linkedin Effectiveness Ideal Customer Profiles Business 114

Stevens & Tate

AUGUST 28, 2023

If you’re selling products or services online, you’ll want to make sure that you have an effective ecommerce marketing strategies. Creating original content will help improve engagement with prospects, and bring more potential customers to your e-commerce page. While not all businesses have an e-commerce page, many do.

eCommerce 69

eCommerce Effectiveness Mobile Advertising Marketing & Strategy 69

ClearVoice

JANUARY 29, 2024

After all, effective internal communications facilitate the implementation of your strategies. Maintaining consistency in brand messaging An effective internal communication system allows every team member to comprehend your brand’s voice, values, and key messaging with ease.

Effectiveness 52

Effectiveness Marketing & Strategy Account Based Marketing Content 52

ClearVoice

APRIL 13, 2024

The more you harness, analyze, and act upon user feedback, the clearer your guardrails for deciding how to run your content audits and upgrades will become. With this information, you can check your website content to see if you’ve written anything about microsites and landing pages. If you haven’t, then you need to cover them.

Effectiveness 52

Effectiveness Marketing & Strategy Content Microsite 52

Huptech Web

NOVEMBER 30, 2023

When they catch wind of the latest trend, they can’t help but feel the fear of missing out. Realistic Examples of Urgency to Increase Conversions Proven Effective Urgency Strategies That Lead To More Revenue! Use phrases like; Buy Now, Act Fast, or Don’t Miss Out to create a sense of urgency.

Urgency Marketing 52

Urgency Marketing Effectiveness Marketing & Strategy Act-On 52

Launch Marketing

JULY 6, 2022

That is why organizations need an effective go-to-market strategy. Here are four tactics for developing an effective SaaS go-to-market strategy. Defining the primary target audience in detail helps give direction to the overall go-to-market strategy for messaging, marketing content and more. Identify The Target Audience.

Tactics 118

Tactics Marketing Strategy Marketing & Strategy Webinar Metrics 118

SmartBug Media

JUNE 24, 2022

It’s very cost-effective. Additionally, a blog allows you to act as a credible source in your industry. Whether it’s a blog post or e-book, the content on your website should help leads move from one stage of the buyer’s journey to the next. Inbound Marketing vs. Outbound Marketing. Inbound Marketing Tactics.

Inbound Marketing 105

Inbound Marketing Paid Content Cost Paid Search Agency 105

Only B2B

FEBRUARY 1, 2024

Understanding the benefits of intent data and diving deeper into customer behavior at each step of their journey helps you optimize your marketing strategies. Let’s get on: 10 Key Game-Changing Benefits of Intent Data for Effective Marketing Strategies in 2024! What is intent data and why is it important?

Intent Data 71

Intent Data Intent Marketing Strategy Marketing & Strategy 71

Martech

JUNE 5, 2023

This article explains the key points of friction and shows how to break through those barriers and enhance communication and effectiveness. By familiarizing themselves with the underlying technologies, marketers can: Communicate more effectively with IT professionals. Marketing thrives on innovation and adaptation. Emergency projects.

Effectiveness 92

Effectiveness Work Management Planning Marketing Management 92

ClearVoice

SEPTEMBER 14, 2022

We all have ads we remember throughout our lifetime, and the better ones help define a brand for decades. While celebrity endorsements and big budgets can help boost the signal, it would all be for nothing without clever ad copy. There’s no one-size-fits-all secret, but these strategies can help you make your mark. Exclusivity.

Paid Search Agency 96

Paid Search Agency Examples Ads Effectiveness 96

Martech

JANUARY 13, 2022

Because data storytelling is becoming a timeless skill in an increasingly data-driven profession, we’re resharing this helpful article from last spring’s MarTech Conference. Her keynote launched the second day of MarTech and gave all those who listened a sense of what the data world is missing – effective communication.

Effectiveness 112

Effectiveness Tips Storytelling Conference 112

Martech

APRIL 7, 2023

But there are things B2B marketers can do to help sales teams and their prospects overcome purchase indecision and win more customers faster. Inaction is guiltless and perceived as less harmful than acting and making a mistake. B2B buyers are dealing with FOMU, not FOMO Authors Matt Dixon and Ted McKenna analyzed more than 2.5

B2B Sales 109

B2B Sales B2B Marketing Marketing Analytics Tools Top of Funnel 109

Optinmonster

MARCH 30, 2024

In short, social proof is a shortcut to decide how to act. In short, social proof is a shortcut to decide how to act. In particular, social proof has helped companies: Build customer trust. This is a great example of social proof as it helps put potential customers at ease.

Statistics 67

Statistics Brand Identity Branding Peer-to-peer 67

Content Standard

OCTOBER 20, 2021

Without a cohesive content ecosystem structuring and enabling success across all your content assets, the effort poured into isolated acts of content creation can lure your marketing team into a false sense of productivity — and rob you of the opportunity to build something that can grow in its influence, engagement, and scale.

Effectiveness 119

Effectiveness Thought Leadership Lead Ranking Content 119

Martech

MAY 6, 2022

While these networks may have a comparatively smaller user base, they focus on different niches and are helpful for targeted advertising. However, the conflict is eventually resolved when people of different occupations come together, using their varied skills to help the knight. Get the daily newsletter digital marketers rely on.

Social Media 107

Social Media Paid Search Agency Social Marketing Effectiveness 107

Sprout Social

JULY 14, 2023

An effective way to achieve this is through sales and marketing alignment. Aligned personas help both departments understand target audiences’ challenges, goals and objections at every stage of the customer journey. Organizations are constantly looking for strategies to increase leads, customer satisfaction and revenue.

Work Management 77

Work Management Effectiveness Marketing Management Sales Qualified Leads 77

Valasys

DECEMBER 11, 2023

We’ll go over the essentials of effectively managing cloud-based data systems in this blog post, emphasizing the significance of Salesforce backup options. We’ll go over the essentials of effectively managing cloud-based data systems in this blog post, emphasizing the significance of Salesforce backup options.

Digital Asset Management 40

Digital Asset Management Effectiveness Guidelines Top of Funnel 40

Marketing Insider Group

SEPTEMBER 28, 2021

Showing value and evoking emotion are two ways to use action words most effectively. Without action words, your content may help a bit with brand visibility, but it won’t make much of an impact on the big-picture things that matter to your brand’s long-term success. So how do you start using them? This is where action words come in.

Content Marketing 345

Content Marketing Lead Scoring Lead Ranking Content 345

ClearVoice

FEBRUARY 21, 2024

In this article, we’ll explore actionable strategies and tips to help you master the art of balancing your content needs with your budgetary constraints, ensuring you never have to compromise on quality for cost. Ensure every expenditure contributes to your overall goals and develop a content strategy that showcases cost-effectiveness.

High Quality Lead 52

High Quality Lead Cost Top of Funnel Allocation 52

Navigate the Channel

DECEMBER 4, 2023

If you’re still working on putting your brand voice “into words” so to speak, we’ve put together five tips that may help you through the process. One effective way to do this is by limiting yourself to three words that succinctly capture the essence of what you want your brand to represent.

Brand Identity 65

Brand Identity Branding Tips Urgency Marketing 65

Salesforce Marketing Cloud

AUGUST 2, 2023

This technology can help you simplify your processes, organize data, provide more personalized service, and more. Let’s dig into how generative AI can help your business do more, and learn more about large language models. For example, “ what are LLMs and how can they help my business? What powers generative AI?

Enterprise Management 98

Enterprise Management Work Management Marketing Automation Services Ethics 98

Act-On

FEBRUARY 16, 2024

An effective way to improve ROI is focusing on strategic changes in your nurture campaigns to build stronger pipeline. Email nurture campaigns help you build affinity with both customers and prospects. Email nurture campaigns can help you go deeper with your existing customers and grow your CLV. Design reengagement campaigns.

Lead Nurturing 197

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 197

Martech

OCTOBER 12, 2022

7 characteristics of an effective apology email. So I couldn’t help wondering if it was real or a publicity stunt. A good apology email can maintain customer trust in your brand and bring them back to convert. A bad one can cost you a customer — or many, depending on how significant the error is. Apologizes for the mistake.

Examples 113

Examples Effectiveness Template Email Marketing 113