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Marketers Focus on Buyer Intent Data as Privacy Undermines Targeting

6sense

Apple’s privacy policy downgrading tracking on mobile and Google’s plans to nix the third-party cookie are making it more challenging for marketers to track prospective customers across properties and target them with ads. Identifying and understanding customers in the digital sphere is getting much tougher.

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The Ultimate Guide to GDPR for Advertising

QuanticMind

It’s the biggest regulatory change in data privacy in decades, and the deadline for compliance is fast approaching. Disclaimer: The GDPR is a 200-page document that covers data privacy reform for companies in a variety of contexts. The GDPR is a regulatory act adopted by the European Parliament in April 2016. What is the GDPR?

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Social Media Lawsuits Protect Yourself From Them | Guest Posts.

Convince & Convert

Have you read the Terms link provided by Facebook, Twitter or YouTube? Did your content creator (photographer, writer, designer) give you permission to post their work on Facebook or YouTube and hand over their control to Mark Zuckerberg? The FTC encourages social media policies be in place and reviewed. Read the fine print.

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The Guide to Ethical A/B Testing: The Missing Component of Your Optimization Program

Convert

Back in 2014 Facebook was on the receiving end of severe backlash when it revealed that it had grouped users into an “emotional contagion” study that blatantly manipulated emotions by showing “optimistic” or “depressing” feeds to those who were chosen. Respect user privacy while collecting data to frame hypotheses. ? That is all.

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How to Optimize Your Shopify Checkout (+ 11 Mistakes to Avoid when Experimenting on Checkout Pages)

Convert

The Shopify cart is the part of the online store where the chosen (or added-to-cart) items are listed with their price tag and other info just before the checkout step. Most eCom folks know that optimizing their checkout pages is important, but they struggle to know where to start or how to test these pages for the best results. Shopify Plus.

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What Is Web 3.0? The Future of the Internet

Single Grain

Tech giants such as Google, Facebook and Microsoft are some of the few companies currently making an enormous profit from user data. ” This means that users will be able to sell their own data to advertisers while still retaining ownership and data privacy. The icing on the cake is that web 3.0 Sound too good to be true?

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The Definitive Guide to Email Deliverability

SendX

Because if not, then all the effort you and your entire team have put in getting email subscribers from your content marketing, paid Facebook to lead ads and Google PPC campaigns to your landing page are of literally no use. Introduction. You have spent countless hours to come up with the perfect content marketing strategy for your company.