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Social Pros 25 – Alison Carlman, globalgiving

Convince & Convert

This is Episode 25 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Digg died this week, basically, I guess Digg died several weeks ago but like it officially died this week. DJ Waldow: I think Stephen Covey died, that to me, that’s a little more real than Digg dying. Listen Now. Listen Now.

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Proper Care and Feeding of a Blog

Webbiquity

Make sure sidebar links are current and working, and keep your plugins updated. promoting an event that is already past) or dead links, buttons that don’t work, or features that don’t function appears scruffy and uncared for. To be successful in social media, act more like a friendly pooch than an aloof feline.

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Closed Loop Marketing – still a long way to go

Buzz Marketing for Technology

In my last post I talked about the shadow pipeline created by sales teams who don’t act in real time. Let’s keep working toward getting to the summit! Yes we forced the loop to close with some great technologies over the last few years. CRM systems, MRM systems, Lead Nurturing systems and the list goes on. Probably not. Tweet This!

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Facebook Advertising for Dummies (Wiley)

Buzz Marketing for Technology

Related posts: Generating a Buyer Persona with Facebook Advertising I am a big fan of David Meerman Scott’s work. Whether you’re on the Facebook home page, reading comments on a friends’ Walls, or playing your favorite Facebook game, you have probably noticed at least one advertisement running on the right hand side on the page. Tweet This!

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Content Marketing Biases: Your Attitude Is Showing

Writing on the Web

From simple acts of friendliness and inclusion to more consequential acts such as the evaluation of work quality, those who are higher in bias have been shown to display greater discrimination. implicit biases) even while honestly (the researchers believe) reporting that they regard themselves as lacking these biases.

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Content Curation: How to Become a Thought Leader

Writing on the Web

Here’s what else Joe says in his post: So, in order to position ourselves as the trusted thought leaders, we need to act like media companies and curate the best content on the planet in our niche. That’s what makes you unique and a thought leader. BUT, the core of that must be original and compelling content. Post on Google Buzz.

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In B2B Marketing: Content is Media

Buzz Marketing for Technology

If you follow Seth Godin at all you will know that Mass Media in forms that we are used to like Advertising isn’t working for or B2C breatherin. I think B2B marketers really need to think and act more like a media house themselves. Building a solid content creation engine is critical to B2B marketers today. Can you stick to it?