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Seven Ways to Increase Your Brand Influence

Webbiquity

Furthermore, more influence equates to more aspirational qualities, which leads to increased brand loyalty and more brand ambassadors. According to recent statistics, 57% of companies in the U.S. say strengthening their brand is a top business objective. Image credit: Olya Kobruseva on Pexels. Order the product on their home laptop.

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3 Digital Marketing Trends that Belong in Every Business Strategy

Navigate the Channel

The continuing significance of micro-moments for digital marketing lies in their potential to shape consumer decisions and foster brand loyalty. When customers and prospects look up, you’d better be there. If customers aren’t engaged, they won’t act.” Indoor studio shot isolated on beige background Why?

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What is Social Selling? A Full Guide for B2B Brands

Oktopost

How to Do Social Selling on Facebook. Social selling, by definition, is the act of creating, maintaining, and fostering a relationship with prospects and customers via social media for commerical and retention purposes. . Finding the prospects who are most likely to be interested in you. Key Takeaways.

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Why we care about adtech: The complete guide

Martech

If you are confused about the differences between DSPs and Google’s AdWords , here are a few key differentiators: The extent of their reach : DSPs can reach over 15 billion impressions a day, a number that AdWords does not come close to. Some companies also have agency trading desks (ATDs), which in essence act as in-house DSPs.

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How to Create High Converting Landing Pages

Sharpspring

A landing page is a page that your prospects and leads “land” on when they click through on an ad or email. You want prospective customers to be able to access this information freely. A good landing page will specifically focus on one product feature, answer a specific question, or target content to one portion of your audience.

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Does Chasing Content Marketing ROI Cause Us to Lose Sight of the Long Game?

Content Standard

And they’ll follow the magic fairy dust of Google and Facebook. Some leading marketing thinkers even say that a one-year marketing plan is in fact a redundant strategy because things change so quickly in the modern marketing world. I’m here with some good news and some bad news. The good news? Image attribution: Raw Pixel.

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25 Best B2B Marketing Conferences 2021

Pam Didner

More are organizing free virtual events in early 2021 to engage with prospects, brands and speakers to keep them warm in possibly Q3 or Q4. Are you a seasoned marketer who invests in your professional growth each year? I hope this list of the best B2B marketing conferences helps you identify those that fit your business and career needs.