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5 Black Friday trends marketers can act on this holiday season

Martech

Consumers are looking to spend, and it’s not too late for marketers to act. Incorporating social media ads that target specific individuals, personalized email marketing promotions, as well as optimizing mobile web browsing for easy shopping, are other good tactics to keep in mind.”

Act-On 121
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Five Strategies You Can Use Right Now for Better Email Marketing Personalization

Webbiquity

But highly relevant, personalized messages are much more likely to be read and acted on. Personalized email is much more than simply auto-inserting the recipient’s first name. Here’s a deep dive into the benefits of email personalization; strategies for personalizing your messages; and noteworthy examples from leading brands.

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Scaling personalized experiences: From anonymity to insight

Martech

In the digital age, personalizing the user experience remains a paramount goal for marketers. Can we truly personalize without upfront identification? Strategic content organization: The power of tagging Content tagging emerges as a pivotal initial step in the journey toward creating personalized user experiences.

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A Look at the Colorado Privacy Act: Predictions on the Future of User Data Protection

Convert

This past July, Colorado passed the Colorado Privacy Act (CPA) , making it the fourth state to enact comprehensive privacy legislation in the US, after California, Nevada, and Virginia. Right to access personal data. Right to correct errors in personal data. Right to delete personal data. Right to data portability (i.e.,

Act-On 98
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What is Personal Branding? Everything You Need to Know

Marketing Insider Group

Think about your personal brand and if that may be the problem. What is personal branding? Why Personal Branding Matters. Personal branding is when you market yourself and your work as a brand. Consider a few reasons why personal branding matters. Are you struggling to get customers for your business?

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Social media personalization: The opportunity and risks to consider

Sprout Social

To create an exceptional customer experience, invest in your team’s social media personalization strategy. What is social media personalization and why are marketers prioritizing it? What is social media personalization and why are marketers prioritizing it? Another 56% expect all offers to be personalized.

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The Salty Truth About Personalization and Persuasion

Heinz Marketing

It reminds me how even a pinch or sprinkle of salt in cooking can make a BIG difference. Their data highlights the language and approaches (including formatting) that resonated with consumers, and identifies when, where, and why that communication motivates buyers to engage and act. So again, test, test, test.