5 Black Friday trends marketers can act on this holiday season
Martech
NOVEMBER 15, 2023
Consumers are looking to spend, and it’s not too late for marketers to act. Apparel, beauty products, and home products account for 60% of all social commerce purchases, a 25% increase from 2021 Facebook and Instagram Shops were top-rated by responders for social commerce experience, and Facebook Shop ranked #1 for checkout experience.
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