customer 
ViewPoint
JUNE 7, 2016
These statistics tell the story: The chart shows that sales reps act on a premise that the buying process is front-end loaded while in fact a relatively consistent percent of leads buy month after month after month. First and foremost, the acceptance process allows marketing to confirm that sales or partners are acting on all delivered leads.
ViewPoint
MAY 13, 2016
Today you’ll learn why lead definition is important and why you, as the CEO, need to be involved in building your own universal lead definition: Shortly after I started PointClear I worked with a company that blew through $100 million because marketing was selling to one audience and sales was selling to another. Define what a lead is.
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ViewPoint
JANUARY 22, 2016
Andy MacMillan – Act-On: Marketing will expand from predominantly acquisition marketing to retention, expansion and advocacy, and we will see the role of CRM and the marketer evolve into the new stewards of customer relationship. Mike provides the blueprint for 1:1 meetings, great sales meetings, and how to work with reps in the field.
Online Marketing Institute
JULY 31, 2009
Recently, I’ve heard from companies like Bulldog Solutions, InsideView, Jigsaw, netFactor, Reachforce, PointClear, Genius, Leads360, among others. I think the lead management platforms hit directly on these problems and will shift marketing’s role from filling the pipeline to managing the customer lifecycle. Here’s the problem.
B2B Marketing Zone Posts
AUGUST 3, 2010
Marketing is getting involved in many more areas that touch the customer along the buying process, multiplied by a dizzying variety of new tactics, online communications and engagement platforms. Best of B2B Marketing. July 1, 2010 to July 31, 2010. Featured Sources. I’ve parroted this advice from the gurus. Share this on Bebo.
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