Brandwatch Marketing

OCTOBER 3, 2022

Influencer marketing is the process of marketing to individuals as opposed to your target market as a whole. Brands are using influencer marketing to expand their reach and increase the likelihood of resonating with their target audience. We’ve written an in-depth guide on the why and how of influencer marketing.

Tools 92

Tools Blogger Demographics Social Media 92

Spiralytics

FEBRUARY 7, 2024

From crafting engaging content, suggesting hashtags, analyzing posts, and several other tasks, it can help you reduce time spent on repetitive tasks. Sounds like a marketer’s dream, right? This includes processes like post-scheduling, handling customer interactions, and producing analytical reports.

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Convince & Convert

DECEMBER 4, 2015

With all the buzz surrounding word-of-mouth marketing and social selling, it’s easy to forget about the more traditional method of consumer outreach: paid advertising. More specifically, I’m talking about Twitter advertisements. But when you invest in Twitter ads, are you really getting the most bang for your buck?

Twitter 96

Twitter Paid Search Agency Ads Word of Mouth 96

Sprout Social

MAY 10, 2022

Similar to the sports world , brand marketing is a highly competitive arena. With new trends, channels, and the promise of virality, technological goal posts constantly shift for communications and marketing professionals. Thanks to social media, the goals of brand marketers are within reach. What is brand marketing?

Social Media 116

Social Media Social Marketing Paid Search Agency Media 116

Sprout Social

FEBRUARY 3, 2022

Trouble coming up with marketing campaign ideas? This is especially true if your recent marketing push fell flat or your engagement rate is low. Too many businesses are caught in a trap of ad-hoc marketing. Too many businesses are caught in a trap of ad-hoc marketing. What is a marketing campaign, exactly?

Campaigns 136

Campaigns Planning Paid Search Agency Advertising Agencies 136

Optinmonster

JUNE 13, 2022

Are you looking for gamification marketing ideas for your website? Gamification marketing is a fun and easy way to boost engagement, conversions, and revenue. In this article, you’ll learn about the benefits of gamification in marketing and 8 engaging gamification marketing ideas to use for your business.

Best Practices 72

Best Practices Urgency Marketing Work Management Marketing Management 72

Sprout Social

AUGUST 17, 2022

These engagements include @ mentions , comments, #hashtags and keywords related to your brand. . From competitive analysis to figuring out how to better serve your customers, monitoring serves as a treasure trove of insight. And focusing on actual customer conversations means that you can take action with confidence.

Social Media 123

Social Media Tools Campaigns Media 123

Valasys

JULY 20, 2020

The real challenges for brands in social media include crafting techniques and implementing a profitable marketing strategy that levitates sales and revenue. The marketers figured that many B2B companies often fail to procure the conversions and Return on Investment (ROI) from social media platforms. Leveraging Referral Traffic.

Paid Content 86

Paid Content Social Media Social Marketing B2B Marketing 86

SocialPilot

JANUARY 26, 2024

In the same context, a well-crafted AI prompt acts as a clear set of instructions to the AI assistant , guiding it to generate content that perfectly aligns with your marketing objectives. I have curated a list of 50 AI prompt examples for marketers that you can use to create well-optimized content. Let’s get started!

Examples 78

Examples ROI Planning Work Management 78

Go Beyond SEO

MARCH 13, 2024

This holds true for manufacturers as well, who can leverage social media platforms to increase brand visibility, engage customers, and drive business growth. This holds true for manufacturers as well, who can leverage social media platforms to increase brand visibility, engage customers, and drive business growth.

Social Media 78

Social Media Media Brand Identity Branding 78

Sprout Social

OCTOBER 6, 2022

If you’re a social media marketer, chances are you’ve been asked, “but how do we go viral?” Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. The answer to what makes a video viral in the first place is a bit like the holy grail for marketers. at least once.

Viral Marketing 126

Viral Marketing Social Media Video Marketing Media 126

Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. In this guide, we’re diving into the essentials of B2B influencer marketing. What is B2B influencer marketing?

Work Management 116

Work Management B2B Marketing Marketing Management Paid Search Agency 116

Biznology

MAY 1, 2018

But in the context of social media and social media marketing, here’s how I break it down. And, once you launch a social media campaign, being it advertising, influencer outreach, online engagement, or content marketing, monitoring and accountability are essential parts of any modern marketing and PR campaign.

Social Media 210

Social Media Social Marketing Paid Search Agency Planning 210

Navigate the Channel

DECEMBER 14, 2023

Social media marketing is the practice of using social media platforms to connect with your audience, build your brand, and drive business growth. Why Social Media Marketing Matters 1. Whether it’s Facebook, Instagram, Twitter, or LinkedIn, these platforms have become an integral part of people’s daily lives.

Social Media 65

Social Media Allocation Social Marketing Media 65

Oktopost

FEBRUARY 24, 2022

How to Do Social Selling on Twitter. Social selling, by definition, is the act of creating, maintaining, and fostering a relationship with prospects and customers via social media for commerical and retention purposes. . Which Channels Are Best for B2B Social Selling? How to Do Social Selling on LinkedIn. Key Takeaways.

Peer-to-peer 171

Peer-to-peer B2B Thought Leadership Brand Identity Branding 171

SocialPilot

DECEMBER 6, 2023

On the other hand, the same algorithm can bring you low visibility and no traction if you are a budding influencer or marketer with a handful of followers. Meta, Twitter, and all other social media platforms show sponsored content that reflects your taste and interest. But how do social media algorithms work? billion users worldwide.

Social Media 83

Social Media Paid Content Media Lead Ranking 83

KoMarketing Associates

OCTOBER 5, 2017

While some companies are frustrated by the lack of visibility at the large shows due to not receiving speaking slots or not getting the right foot traffic, AdWeek reports that 67 percent of those polled have found that smaller industry shows are better for reaching customers. Bring Conversation to Another Medium.

Work Management 138

Work Management B2B Marketing Marketing Management B2B 138

Webbiquity

MARCH 7, 2019

Here are three creative ways to harness the power of social media marketing to maximize the impact of your next event. Hashtags are the savvy social media marketer’s best friend, helping you track social interactions, expand your reach, and monitor real-time engagement at an event. Build Hype for your Event.

Social Media 202

Social Media Promotion Creativity Media 202

Sprout Social

MAY 24, 2022

As consumers turn to social media for everything from education to entertainment and more, the channel’s role in a successful integrated marketing strategy expands. Brand marketing is a highly competitive arena. Email marketing campaigns. Now, social strategies apply to more than just owned media. Sponsored content.

Paid Content 95

Paid Content Paid Search Agency Media Paid Social Agency 95

ClearVoice

MARCH 7, 2020

In the industry of social media marketing, jargon is used loosely and things can change quickly. Here is an extensive list of social media marketing glossary terms that includes some of the most used phrases within the industry, as well as major platforms, including Facebook, Instagram, and Pinterest.

Paid Content 111

Paid Content Social Media Social Marketing Media 111

SocialPilot

FEBRUARY 26, 2024

When we talk about AI in marketing terms, it means AI can enhance the work of marketers by providing insights and automating tasks, allowing for more creativity and personalized customer engagement. But there’s more to AI marketing than just the strategies and the tools. What is AI Marketing?

Marketing AI 72

Marketing AI Work Management Marketing Budget Marketing Management 72

Brandpoint

JUNE 1, 2022

It’s crucial for getting your brand’s name out there, growing your audience and earning loyal customers or followers. In our recent research report, The State of Digital Marketing in the Manufacturing Industry , brand awareness was cited as the most important result of digital marketing. LinkedIn can act as a mixed bag.

Ideal Customer Profiles 77

Ideal Customer Profiles Brand Identity Branding Planning 77

Martech Advisor

DECEMBER 19, 2019

Since social media is an essential aspect of marketing in the digital era, it is more important than ever to know what works and how to ace a social media strategy. Brands use the #MondayMotivation or #ThrowbackThursday hashtags to appear among trending content and to bring consistency in their posting schedule.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

Martech Advisor

AUGUST 16, 2019

Talkwalker recently released a report on the best and worst digital marketing campaigns from early 2019. The brands mentioned in the report created quite the buzz with rising social mentions and trending hashtags. The world of digital marketing has become saturated and brands began 2019 desperate to stand out.

Marketing AI 98

Marketing AI Marketing & Strategy Marketing Strategy Campaigns 98

Scoop.it

AUGUST 3, 2021

However, it’s vital to remember that you’re curating content for your audience, and this marketing tactic isn’t about the things you find interesting on a personal level. This calls for a fundamental understanding of who you’re marketing to and what they find most engaging. But what is content curation? What is Content Curation?

Curation 104

Curation Small Business Marketing Top of Funnel Paid Search Agency 104

Sprout Social

FEBRUARY 28, 2017

Whether you’re trying to promote a blog post, upcoming event or your products, Twitter is a great option. Despite increased competition on the platform and the move to an algorithm based feed, Twitter promotions can still be effective if well executed. The Recipe for a Successful Twitter Promotion.

Twitter 56

Twitter Promotion Tips Television marketing 56

Buzz Marketing for Technology

FEBRUARY 27, 2013

Posted in Hashtags Twitter. Hashtags have been around for a while. At first it was just a neat way to call out a particular sentiment or be associated with a trending story on Twitter; they’ve now made it into our vernacular and expanded to other platforms including Instagram and Google+. Make them mean something.

Twitter 100

Twitter Facebook Distribution Conversion Rate 100

Sprout Social

MARCH 13, 2019

Customers and competitors are sounding off like never before on social media, especially in the ever-so-opinionated B2B space. Want to uncover what exactly what products and features customers want? Every interaction and engagement with your customers via social media is a valuable data point. Think about it.

Ad Building 103

Ad Building B2B Business Skype 103

Sprout Social

FEBRUARY 1, 2024

Most marketing professionals constantly grapple with two questions: What do our customers actually want and how can we turn them into our biggest champions? Without a deep understanding of their audience, even the most seasoned marketers, at times, find themselves in a cycle of guesswork and reactive strategies. Here’s how.

Social Media 107

Social Media Ideal Customer Profiles Media Customer Satisfaction 107

Sprout Social

JUNE 7, 2023

At the end of the day, we want to cut through the noise and leave a lasting impression that grabs market share. When a brand experience is consistently good, it champions powerful brand recall, turns customers into advocates and builds credibility that ultimately increases your repeat business. What is brand experience?

Work Management 111

Work Management Marketing AI Brand Identity Branding 111

ClearVoice

MARCH 31, 2023

Understanding AI content marketing Artificial intelligence simulates human intelligence processes. One goal of content is to nurture customers along the marketing funnel. Great content moves those customers from brand awareness to action. This has certainly been the case in the content world. The answer is yes.

Marketing AI 105

Marketing AI Top of Funnel Copyright Content 105

Sprout Social

FEBRUARY 22, 2019

Because there’s arguably no busier place than Instagram right now when it comes to customers sounding off. From shout-outs and questions to customer complaints and concerns, having a strong pulse on what your followers want is always a plus. What do your customers want and expect from your business? How about your competition?

Eye-Tracking 106

Eye-Tracking Tagging Work Management Analysis 106

Optinmonster

FEBRUARY 11, 2024

By using growth hacking techniques to gain traction and skyrocket your customer acquisition. Hack Your Email List Growth With Exit Intent Email marketing is one of the best ways to connect with your visitors, and encourage them to become subscribers and customers. Best of all, email marketing is affordable.

Paid Content 87

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 87

Sprout Social

JANUARY 3, 2022

The great content marketer Ann Handley advocates for making your customer, rather than your company, the hero of your brand story. It can be difficult to create a compelling heroic arc, though, if you don’t understand who your customers are. What is a buyer persona? Why are buyer personas important?

Buyer Personas 140

Buyer Personas Social Media Media Ideal Customer Profiles 140

Hubspot

FEBRUARY 1, 2021

Rather, use an email marketing service to send a personalized email to your contacts and prospects. Aside from using options like MailChimp, Emma, or ConstantContact, you can also use Marketing Hub to reach out to previous attendees. All of it comes down to planning — and part of that planning means driving ticket sales.

Inbound Marketing 98

Inbound Marketing Tips Planning Paid Search Agency 98

Sprout Social

FEBRUARY 5, 2019

This sort of line has been popular among marketers over the past couple of years. While chatbots for marketing were once seen as uncharted territory, more and more brands are getting on board with bots. Chatbots are projected to save businesses billions by 2022 by streamlining customer service and bot-based commerce.

Examples 110

Examples Marketing Strategy Marketing & Strategy Marketing Management 110

Sprout Social

MARCH 26, 2019

These conversations are a significant source of intelligence for your marketing efforts if you know how to incorporate them into your strategy. This article is meant to be a practical, how-to guide to social listening for social media marketing professionals. Advantages of social media listening.

Social Media 102

Social Media Social Marketing Media Planning 102