Convince & Convert

MARCH 28, 2024

And it’s easy to think we have all the answers when it comes to our customers, that we know who they are and what they want from our products. This is where voice of customer data, or capturing and repurposing the words and phrases your customers use, comes in.

Allocation 142

Allocation Validation Lead Scoring Lead Ranking 142

Go Beyond SEO

APRIL 18, 2024

Standing out to attract new customers is hard. These will help you get more customers and grow. Key Takeaways: PPC Pest Control advertising can help you attract more customers to your business. Remarketing techniques can help you reach out to potential customers who have shown interest but haven’t converted yet.

PPC 78

PPC Advertising Agencies Paid Search Agency Marketing & Strategy 78

Marketing Insider Group

MAY 31, 2023

Odds are you already know how important it is to attract and retain customers. But do you know how direct the relationship is between understanding your customers’ needs and maximizing the results of your marketing efforts? Why Use Customer Journey Mapping Tools? So, how do you map the customer journey?

Enterprise Management 266

Enterprise Management B2B Marketing Tools Marketing Management 266

Vision Edge Marketing

JUNE 6, 2023

Today’s highly competitive business environment is driven by the always-moving customer-centricity goal post. It requires creating customer value which in turn requires a customer-centric approach. So, achieving sustainable growth requires more than just increasing revenue or market share.

Touchpoints 182

Touchpoints CMO Work Management Cross-Selling 182

Webbiquity

JANUARY 23, 2024

Acquiring new customers is vital for every business. But with the steep rise in customer acquisition costs , and research showing it costs up to five times more to acquire a new customer than to keep an existing one, you can’t ignore the importance of customer retention. What do you need for better customer retention?

Customer Satisfaction 149

Customer Satisfaction Social Media Advertising Benchmark Acquisitions 149

Convert

SEPTEMBER 15, 2021

This past July, Colorado passed the Colorado Privacy Act (CPA) , making it the fourth state to enact comprehensive privacy legislation in the US, after California, Nevada, and Virginia. The DPO must act on your written request. First, here’s a summary of all the key provisions of these laws: Key Provisions.

Act-On 98

Act-On Privacy CPA Cost per Acquisition 98

Content Marketing Institute

SEPTEMBER 14, 2018

People who buy from influencer content are different than the average customer. The post 4 Reasons You Should Act on Influencer Marketing appeared first on Content Marketing Institute. Twitter research reveals that 40% of users say they’ve made a direct purchase as a result of a tweet from an influencer. globalwebindex Click To Tweet.

Act-On 111

Act-On Work Management Marketing Management Planning 111

Sprout Social

NOVEMBER 8, 2023

Customer expectations are at an all-time high : 60% of customers will switch to a competitor after a negative experience. 73% of customers want companies to recognize their unique needs and expectations. 52% of customers expect an answer within an hour of posting on a brand’s digital page. Sounds easy, right?

Work Management 109

Work Management Marketing Management Customer Satisfaction Analysis 109

KoMarketing Associates

DECEMBER 2, 2021

As more marketers look to personalize the customer experience (CX), new research suggests that they are struggling with harnessing the data they need to do so successfully. Overall, marketers are struggling the most with inaccurate customer data (39%). This is followed by the difficulty to act on data (35%), and fragmented data (33%).

Statistics 225

Statistics Custom Publishing Marketing & Strategy Act-On 225

Martech

NOVEMBER 3, 2023

Marketing leaders looking to expand their customer database should focus on delivering value to the customer as the top priority in their strategies and campaigns — or risk undermining their customer data exchange efforts and investments. Today’s consumers are taking a more active approach to withholding their personal data.

Cost per Acquisition 110

Cost per Acquisition Terms and Conditions Gartner Lead Ranking 110

SendX

JULY 1, 2021

This is why harnessing the power of Voice of the Customer is more important than ever. WHAT IS VOICE OF THE CUSTOMER? At its simplest, Voice of the Customer, or VOC, is about listening to the consumer. While many think of VOC as a means for improving customer service, the benefits don’t stop there.

Business 356

Business Template Customer Satisfaction Analysis 356

Webbiquity

NOVEMBER 4, 2021

Every brand strives to meet the ever-changing needs of their customers. How does this customer perceive my brand? What types of strategies should I use to elevate the customer experience? The Growing Importance of Customer Experience (CX). Why Acquire New Customers? Image credit: Jon Tyson on Unsplash.

Acquisitions 264

Acquisitions WOMM Marketing & Strategy Word of Mouth 264

Martech

MARCH 14, 2024

The launch of OpenAI’s text-to-video tool Sora highlights a broader AI problem that too many marketers ignore: With so much AI-generated content out there, customers don’t know what’s authentic. Consider these ways customers often react at different touchpoints when AI is involved. Do customers have control over how their data is used?

Marketing AI 114

Marketing AI Work Management Marketing Management B2B Thought Leadership 114

Martech

FEBRUARY 21, 2024

Look at the way they just expanded the Digital Services Act to place detailed restrictions on the behavior of almost all “online platforms” (a term that certainly covers hosting services, marketplaces, social media and content-sharing platforms; how sweeping the definition is the courts will doubtless decide). If the E.U.

Marketing AI 99

Marketing AI Paid Search Agency Enterprise Management Gartner 99

Webbiquity

MARCH 10, 2021

Customer engagement has become a hot topic, with average daily searches doubling in the past five years. Yet, customer engagement is an ambiguous topic – there are different definitions, different strategies to enhance it, and different metrics for measuring success at improving customer engagement. Contributed post.

Marketing & Strategy 238

Marketing & Strategy Business Work Management Purchase 238

Customer Experience Matrix

MARCH 9, 2011

Summary : Act-On Software’s revised system offers a reasonable mix of features in an easy-to-use interface. I started last week to write a review of Act-On Software’s latest release but got distracted by the larger and sexier question of Act-On’s business strategy. tracking within Act-On emails sent through Microsoft Outlook.

Act-On 120

Act-On Marketing Automation Services Work Management Marketing Management 120

ANNUITAS

APRIL 10, 2023

Ah, the customer journey. This buzzword has been popularized in the past decade as a way to talk about how customers move through the buying cycle. Go-to-market professionals will often map out the stages of their customer’s experience, creating strategies to help them progress onward through each stage.

Ideal Customer Profiles 130

Ideal Customer Profiles Top of Funnel B2B Thought Leadership Lead Ranking 130

Martech Advisor

OCTOBER 15, 2019

Elizabeth Gallagher, CRO of Lineate, hones in on the 2020 MarTech trends companies and marketers should act on now. Acquire more customers. Now, however, automation platforms collect and organize customer data in advance–making it easier to provide the right messages at the right time based on data-driven insights.

Act-On 71

Act-On Marketing AI Trends Work Management 71

Martech

NOVEMBER 13, 2023

Creating a great customer experience is a top priority for most brands because customers value the entire journey, not just the products or services they purchase. In this series, we looked at the collaborative aspects of customer journey operations and what successful governance looks like.

Planning 106

Planning Work Management Act-On Organic Leads 106

Zoominfo

OCTOBER 13, 2020

The stress of onboarding new customers and keeping current ones is constantly exacerbated by the looming threat of high customer churn rates. Lost customers, or customer attrition, aren’t completely avoidable — but how many is too much? What Can You Do to Lower Your Customer Churn Rate? Customer Churn Analysis.

Churn Rate 173

Churn Rate Analysis Act-On Webinar Metrics 173

Heinz Marketing

JUNE 2, 2023

By Carly Bauer , Marketing Consultant at Heinz Marketing In today’s highly competitive business landscape, building customer loyalty and trust is paramount to the success of any organization. But how can businesses cultivate customer loyalty and trust? Be open about your products, services, pricing, and policies.

Ad Building 97

Ad Building Loyalty Customer Satisfaction Word of Mouth 97

Act-On

NOVEMBER 29, 2023

Read on to find out what’s changing, and how you can respond generally, and specifically in the Act-On platform if you’re a current customer. For more on how to ensure your Act-On emails are deliverable, check out this guide. Looking for more foundational information on email deliverability?

Deliverability 172

Deliverability Phishing Guidelines CAN-SPAM 172

Martech

AUGUST 30, 2022

The disruptions brought about by the COVID-19 pandemic have resulted in businesses renewing their appreciation for existing customers, as well as customer journey orchestration (CJO) tools that help guide and enhance the journey. Read next: What is customer journey analytics? The end-to-end customer journey.

Touchpoints 103

Touchpoints Gartner Word of Mouth Loyalty 103

Martech

MARCH 19, 2024

“Customer expectations will continue to grow year-over-year. “I personally believe it’s all about infusing AI, from planning all the way through analytics, which will also enable a unique customer experience.” . Understanding the customer. Customer personalization and engagement. Campaign creation and deployment.

Marketing AI 104

Marketing AI Conference Generation Loyalty 104

ANNUITAS

AUGUST 21, 2023

Executives — who have a fiduciary responsibility not only to optimize their budgets, but also to dig into the root cause of performance challenges — miss the mark by attempting to optimize commercial execution through the lens of Customer Experience (CX). And of course, CX is a requisite for customer growth and for customer advocacy.

Marketing Analytics Tools 130

Marketing Analytics Tools Demand Optimization Work Management 130

Engagio

APRIL 12, 2024

What is customer retention and why is it important “It costs five times as much to attract a new customer than to keep an existing one.” Customer retention: the ability of a business to keep its existing customers. Happy and satisfied customers lead to loyalty and retention. Let’s start with the why.

Marketing Management 62

Marketing Management Allocation Lead Ranking DemandBase 62

Heinz Marketing

AUGUST 29, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing In an era where businesses are constantly striving for differentiation and deeper connections, Customer-Led Growth (CLG) emerges as a transformative approach. This ensures strategies are not just based on broad market trends but on real, tangible customer experiences.

Top of Funnel 86

Top of Funnel Marketing Funnels Lead Ranking Touchpoints 86

ClickDimensions

OCTOBER 19, 2023

In the ever-changing world of business, one thing remains consistent: trust is the foundation of a successful customer relationship. Building and maintaining trust is crucial for businesses of all sizes, as it leads to customer loyalty, positive word-of-mouth, and long-term growth.

Ideal Customer Profiles 96

Ideal Customer Profiles Ad Building Word of Mouth Marketing Management 96

Marketing Insider Group

APRIL 28, 2020

Investing in content marketing now can win the loyalty of an audience who will become customers later. When the pandemic ends, your customers will still be there. And more importantly, will they remember how your company acted during this time? Addressing Customer Concerns. Content Marketing in the Time of Coronavirus.

Work Management 353

Work Management Marketing Management Paid Search Agency Content 353

Contently

FEBRUARY 8, 2022

I tell you a fact, and you act surprised. But somehow brands still create elaborate marketing campaigns that don’t involve customers at all. However, there is a monumental piece that they’re not taking into consideration—the customer. Let’s play a game. Fact : Consumers don’t fully trust corporations.

Storytelling 205

Storytelling Brand Identity Branding Word of Mouth 205

Martech

MAY 12, 2022

So, an email that reminded a customer about the browse session, offered help and linked back to the page had some merit. Growing and recognizing intent, messaging and acting on intent – are critically important for email marketers. We, as email marketers, need the mindset to understand how to create, recognize and act on intent.

Intent 106

Intent Account Based Marketing Bombora Intent Signal 106

Martech

JANUARY 12, 2022

“The first things we always want to think about in the customer journey are what the customer is doing and how they are interacting with us as a brand,” said Ben Tepfer, senior technical evangelist at Adobe, at our MarTech conference. The days of the traditional customer journey are long gone. Source: Ben Tepfer.

Marketing Management 125

Marketing Management Personalization Touchpoints Word of Mouth 125

HG Data

SEPTEMBER 26, 2023

In today’s economy, the best way to combat customer churn is to act, not react: focus on your customers and take the time to define and develop your Customer Success (CS) practice. CS leaders need to center and bring the … The post Putting the “Success” in Customer Success appeared first on HG Insights.

Churn Rate 62

Churn Rate Act-On Practices B2B 62

Biznology

NOVEMBER 16, 2020

Quality customer service focuses on providing exceptional customer experiences. The goal is to convert leads into paying customers, build relationships with them, retain them, and turn them into brand advocates. To dramatically improve the effectiveness of your customer service, you need to collect customer data and act on it.

Work Management 197

Work Management Marketing Management Service Ideal Customer Profiles 197

Sprout Social

FEBRUARY 1, 2024

Most marketing professionals constantly grapple with two questions: What do our customers actually want and how can we turn them into our biggest champions? The risk isn’t just a misalignment with customer expectations but also the missed opportunity to cultivate brand loyalty and advocacy. Here’s how.

Social Media 108

Social Media Ideal Customer Profiles Media Customer Satisfaction 108

Act-On

APRIL 10, 2024

Lead scoring examples For example, at Act-On, we sell marketing automation software to SMBs and enterprise organizations. As you can imagine, Debbie the Director of Marketing racked up quite a few points in our lead scoring system, and an Act-On sales rep is primed to reach out to her with some personalized information about our platform.

Lead Ranking 164

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 164

Champion Communications

JUNE 20, 2023

Well from our experience, nothing wins customers like a customer win and whenever possible we encourage our clients to publicly announce when they have won a new customer. Here’s why: Credibility, trust and validation: New customer wins act as social proof for your product or service. Struggling to close deals?

PR 62

PR Validation Conversion Rate Press 62