B2B Memes

MAY 13, 2010

As one of the few acknowledged leaders and innovators in B2B publishing, IDG seems always to know when to act on industry trends. It’s a big step beyond traditional custom publishing, which is nothing new for IDG. In that old model, the publisher is essentially saying to its customers, “You know nothing about publishing.

Content Marketing 100

Content Marketing Content Press Custom Publishing 100

B2B Memes

NOVEMBER 29, 2011

At the end of the day, it’s about the money, about creating shareholder value, as all marketing and customer efforts should be. Don’t act on an emotion of fear of being left behind. A couple of years ago when I started B2B Memes it was my plan to focus exclusively on trade publishing. For me, a journalist, this came as a jolt.

Content 100

Content PR Social Media Ethics 100

B2B Memes

NOVEMBER 12, 2010

A few days ago, Joe Pulizzi itemized some of the different ways to describe content marketing , then added, “there are another 30 names for this including branded content, customer media, custom publishing and the list goes on.” But one word that rarely shows up in such lists is editorial. That’s a pity. Not that I object to content.

Content Marketing 100

Content Marketing Ethics Eloqua Content 100