Anything Goes Marketing

APRIL 29, 2006

Have you had a recent bad customer experience? Here is the email I sent to Shell: Hi, I had a terrible customer experience at your Shell station at Sheppard and Wilson Heights on April 25. Here is the email I sent to Shell: Hi, I had a terrible customer experience at your Shell station at Sheppard and Wilson Heights on April 25.

Marketing Management 100

Marketing Management Act-On Tagging Training 100

Anything Goes Marketing

APRIL 5, 2009

It’s at times like this when you need a bounce in your step and powerful tools that will make it easy to keep you engaged with customers and prospects but allow you to leave work at a reasonable hour. Here are my top 10 triggered email marketing campaigns: Transactional Messages. in B2B Marketing ”. Welcome email campaign.

Trigger Marketing 100

Trigger Marketing Email Marketing B2B Marketing Autoresponders 100

Anything Goes Marketing

OCTOBER 20, 2009

I’m getting much better at this juggling act and on some of those nights when he stays up I’ ve been able to generate some blog post ideas – I just didn ’t have the two hands needed to type until now. :) So here we are. Are any of you out there new fathers? How about new parents? I'm going to provide some pointers on how to get there.

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Ad Building Top of Funnel 100

Anything Goes Marketing

JULY 15, 2006

If it is, be prepared and act. How can you make customers who are your advocates get the message out there about your company? In my last post I focused on writing blog posts. The other half of your job is to listen to what people are writing about your company. For example, how can you involve consumers more?

Brand Identity 100

Brand Identity Branding Buzz User-Generated Content 100

Anything Goes Marketing

JULY 20, 2006

I was vastly dissapointed to read a "filler" article with great lines like " Remember: Your customers can’t act on your email campaign if they never receive it." I'll admit that some of her comments were OK but she makes some fundemental mistakes by basing opens on just the subject line and the from line. They don't?

Open Rate 100

Open Rate Act-On Tagging Email Campaigns 100

Anything Goes Marketing

JUNE 29, 2009

This is important : Besides all of the technology out there that can make this process easier, it’s important to keep in mind that the goal is to create engaging experiences for your customers and potential customers so that they will respond and ultimately purchase your products and services. What do you do? You go find your table!

Tactics 100

Tactics Automation Personalization Planning 100

Anything Goes Marketing

DECEMBER 21, 2009

2009 has been a long year but as I reflect back on my many conversations, I've created a top 5 list of items to avoid in 2010: 1. Not having a defined social media strategy You would be surprised by the number of companies that say “yeah, social media is important but it’s not important to us at the moment”. Not sure which group to join?

Work Management 100

Work Management Marketing Automation Services Marketing Management Planning 100