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Curating Content for Thought Leadership: How to Build Authority and Influence in your Industry

Scoop.it

Thought Leadership, combined with content curation, is used to deliver unique opinions and viewpoints by subject matter experts to inform, educate, entertain, and impart wisdom to others. If you are planning to incorporate thought leadership with content curation, then you’re not late. What is Thought Leadership?

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New Research Finds the Curation vs Creation Sweet Spot

Convince & Convert

Whether you’re on a first date, meeting new people at a dinner party, or making it rain on Twitter, it’s just not a good idea to go on and on about yourself. This act of finding good content and sharing it is known as content curation. This creation-vs-curation paradox inspired me to look for some answers in the data.

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7 Content Marketing Influencers You Should Follow

ClearVoice

You get first dibs on in-depth tutorials, ultimate guides, and exciting updates on what leading enterprise marketing professionals are currently working on. This guide curates the upper echelon of content marketing influencers you can follow to sharpen your B2B content marketing skillset. Top 7 Content Marketing Influencers to Follow.

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What is employee advocacy and does it really work?

Sprout Social

Chances are that your employees are already on social media and talking about their work. Employee advocacy is the promotion of a brand or company that an individual works at. Positively share about their experiences and work life, offering an “inside look”. What is employee advocacy? Types of employee advocacy.

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An Ultimate Guide to Social Media Automation for Your Business

Spiralytics

How Does Social Media Automation Work? Let’s understand how it actually works and the ways it can help you simplify your social media processes: 1. Let’s understand how it actually works and the ways it can help you simplify your social media processes: 1. Sounds like a marketer’s dream, right?

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The latest marketplace updates you should know

ClickZ

Actionable advice Learn from Walmart’s digital-first shopping experience and leverage the power of celebrity endorsements and personalized curation to enhance your own marketing strategies. Roath’s focus on innovation helped quadruple the number of emerging brands in Target’s assortment.

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The Winning Social Media Content Strategy TV Networks Use

Convince & Convert

For example, a study by CoSchedule found that the “optimal” number of daily posts on Twitter (your mileage may vary) is 15, but just one to two posts per day on Instagram and Facebook are the sweet spot. Posting the same social media content, in multiple channels, at the same time is no longer a winning strategy. Click To Tweet.