Customer Experience Matrix

MARCH 9, 2011

Summary : Act-On Software’s revised system offers a reasonable mix of features in an easy-to-use interface. I started last week to write a review of Act-On Software’s latest release but got distracted by the larger and sexier question of Act-On’s business strategy. tracking within Act-On emails sent through Microsoft Outlook.

Act-On 120

Act-On Marketing Automation Services Work Management Marketing Management 120

ClearVoice

OCTOBER 30, 2023

Scaling content production includes activating many moving parts, from keyword research to content writing to search engine optimization (SEO). Each part requires a lot of attention and expertise to publish content that resonates with your audience and attracts traffic. It can feel like a juggling act!

Work Management 95

Work Management Budget Programs Marketing Management Content Marketing 95

ClearVoice

MARCH 26, 2024

This article provides the ultimate guide to KPIs to help you measure the effectiveness of your content performance and distribution strategies. This article provides the ultimate guide to KPIs to help you measure the effectiveness of your content performance and distribution strategies. Consider these extra metrics for performance.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

Webbiquity

MARCH 8, 2022

They’re useful, but most focus on basic techniques such as developing a strategy, creating content, choosing the right platforms, and using your analytics. Creating content is an essential part of any marketing strategy. There are many types of content you can create, but nothing beats original studies. Publish original studies.

Small Business Marketing 292

Small Business Marketing Tactics Business Cost per Acquisition 292

Contently

DECEMBER 8, 2021

When I started Contently’s own content marketing program eight years ago, we had but a blog template and a dream. And the demands put on content teams are greater than ever. That’s a question that Deanna—Contently’s head of content strategy—has heard a thousand times. Want to dig in more?

Top of Funnel 142

Top of Funnel Content Marketing Funnels Template 142

Heinz Marketing

JULY 21, 2022

Content is king,” as said by tech royalty himself, Bill Gates. Consider your content as your customer magnet. Outside of content created for social channels, your website is your company’s treasure trove of content. What is a content audit? Identify gaps and areas for repurposed content.

Top of Funnel 99

Top of Funnel Content Opt-out Opt-in 99

Marketing Insider Group

SEPTEMBER 7, 2020

Outstanding traffic means zilch when those visitors aren’t making the conversion into customers. Sure, content is a necessity, but the end goal is to see these readers act and make a purchase, download a document, or give us their contact information for later use. Online content is crucial to any marketing strategy.

Conversion Rate 314

Conversion Rate Tactics Optimization Conversion 314

ClearVoice

NOVEMBER 16, 2022

Following the top content marketing influencers is like signing up for the best online training program. This guide curates the upper echelon of content marketing influencers you can follow to sharpen your B2B content marketing skillset. Top 7 Content Marketing Influencers to Follow. Rand Fishkin. Brian Dean.

Content Marketing 98

Content Marketing Content Social Media Marketing & Strategy 98

Navigate the Channel

NOVEMBER 6, 2023

This doesn’t mean that you should hound potential customers with “Buy It Now” pop-ups, but your site should offer a convenient method for customers to act on the information they find—even if only by taking advantage of strategically placed contact forms or opt-ins for special event information, social updates, and discounts.

Opt-out 65

Opt-out Blast Campaigns Opt-in Trade Show 65

Webbiquity

JUNE 15, 2021

A lead magnet is typically a content piece that marketers offer to potential buyers as an incentive in return for contact information. Here, lead magnets with useful and relevant content come in handy for businesses of all sizes and industries. Have highly specific content. Be specific rather than sharing vague content.

Paid Content 282

Paid Content Lead Ranking Lead Scoring Sales Qualified Leads 282

Brandpoint

DECEMBER 27, 2018

One day, it’s traffic. While website traffic is a common success metric for B2B marketers, more and more marketers are responsible for reporting on marketing qualified leads and marketing-assisted sales through their content efforts. Content marketing isn’t just a brand awareness play.

Lead Generation 131

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 131

Parse.ly

OCTOBER 27, 2021

Random acts of content no longer fly in today’s saturated digital landscape—it’s incredibly easy to get lost without a data-driven understanding of where you’re going and why it matters. Writers and content creators need to be able to answer in seconds whether their contributions made a difference. If you’re using the Parse.ly

Peer-to-peer 52

Peer-to-peer Lead Ranking Eye-Tracking Content 52

Content Marketing Institute

JUNE 12, 2018

If you want to be taken seriously as a content marketer, stop acting like a member of the PR team. If you want to show that content marketing is a distinct contributor to business results, stop using only PR metrics. Sure, public relations and content marketing are overlapping fields, but they’re not the same.

PR 105

PR Content Marketing Personalization Marketing Analytics Tools 105

Marketing Insider Group

JANUARY 16, 2020

Blogging is the fundamental component of your content marketing strategy. Publishing blog posts 2 to 4 times per week provides the highest results in terms of both traffic and conversions. How do you plan for a year’s worth of content? Web traffic. This topic would fall under the blog’s theme of content marketing.).

Planning 327

Planning Conversion Top of Funnel Custom Publishing 327

Martech

NOVEMBER 20, 2023

This article explores how to mix data segmentation, dynamic content and behavioral cues like a palette of colors to create emails that feel like an exclusive showing for your B2B contacts. Elevating email impact with dynamic content Dynamic content is like a chameleon, adapting emails to match each B2B recipient’s unique tastes.

Email Marketing 123

Email Marketing B2B Marketing Marketing & Strategy Marketing Strategy 123

Mailmunch

MAY 4, 2021

Some have their fancy link building techniques and email templates that they guarantee will get you a large number of links in a short time. However, I don’t believe outreach techniques or templates could guarantee success here. Years of receiving these templates with the same requests everyday have made people disinterested.

Link Building 52

Link Building Outreach Ad Building Paid Search Agency 52

Optinmonster

OCTOBER 31, 2023

In the age of content marketing , where content is king, headlines reign supreme. Whether you’re a seasoned content creator, a business owner looking to boost your online presence, or simply curious about headline copywriting, this blog has something for everyone. Are you looking for headline examples?

Click Rate 97

Click Rate Examples Lead Ranking Work Management 97

Sprout Social

NOVEMBER 2, 2023

Source: Starbucks More detailed maps include: actions your customers take good and bad emotions your customers experienced departments involved in customer touchpoints content types you serve your customers solutions to pain points What is a customer touchpoint? Identify content gaps. Creating the map is a great internal exercise.

CMS Development 102

CMS Development Examples Touchpoints Work Management 102

Hubspot

MAY 9, 2019

For this very reason, you need to know about Amazon's enhanced brand content. Selling on Amazon is paramount for pretty much any brand -- but how can one brand improve visibility and obtain traffic from competitors within the same vertical? What exactly is Amazon enhanced branded content? Amazon Enhanced Brand Content Examples.

Amazon 68

Amazon Brand Identity Branding Content 68

Sprout Social

MARCH 9, 2023

For instance, the content creation team may also handle internal communication initiatives. Here are the main goals that marketing communications can help you achieve, especially through social media: Increase brand awareness : Create content that emphasizes your brand image and values. What is the function of corporate communication?

Public Relations 111

Public Relations PR Thought Leadership Advertising Agencies 111

KoMarketing Associates

NOVEMBER 7, 2017

What is our organization’s role in tactics that may impact SEO improvements, like content marketing and social media? In this case, while blog posts are still an important component of our SEO-centric B2B content marketing strategy, we shifted focus to prioritize more comprehensive best practices pages on the main site.

SEO 140

SEO Work Management B2B Advertising Agencies 140

Martech Advisor

FEBRUARY 10, 2020

A content management system (CMS) is a software platform that enables users to add, publish, modify, and manage website content without requiring users to have specialized programming knowledge. CMSs have simplified content and website management while providing robust security, on-page SEO, and automation features.

CMS Development 62

CMS Development Enterprise Management Marketing Management Marketing Automation Services 62

Pam Didner

NOVEMBER 5, 2020

In the B2B world, marketing creates tons of content. And the majority of that content is designed to educate prospects and existing customers on how our products can address their pain points and challenges — ultimately making their lives easier. But all of that content could do so much more. Product pages on the website.

Paid Search Agency 75

Paid Search Agency Account Based Marketing Planning Content 75

SmartBug Media

FEBRUARY 11, 2021

Connecting your domain to HubSpot means anyone navigating the web will be able to access all the HubSpot content you publish. Step Three: Install the HubSpot tracking code, and filter out your internal traffic. Well, every HubSpot account is given a unique code that helps HubSpot track their website traffic.

Hubspot 105

Hubspot Planning CMS Development Marketing Automation Services 105

Optinmonster

DECEMBER 19, 2022

You can also use exit popups to grow your email list and increase traffic across your website. not interested in the content or product. not sure if the content or product is what they really want. not feeling a sense of urgency to act now. Content recommendations for help new visitors find what they’re looking for.

Intent 95

Intent Top of Funnel Examples Conversion 95

Optinmonster

NOVEMBER 24, 2020

It comes with a drag and drop builder, 50+ beautiful popup templates, and 6 different types of optin campaigns, such as: Popup. Here’s how OptinMonster lets you target and build an engaging email list: 50+ Prebuilt templates: stunning templates to grab your site visitor’s attention. Now, we’ll select a template.

eCommerce 91

eCommerce Urgency Marketing Trigger Marketing Template 91

Scoop.it

MARCH 26, 2020

We talk a lot about content curation and how it can help companies thrive in their industries. We often focus on helping marketers discover and curate the best content possible, as well as on enabling team leaders and executives to drive employee advocacy. But those aren’t the only roles that can benefit from content curation.

Curation 74

Curation Press Paid Search Agency Content 74

Valasys

FEBRUARY 19, 2024

Improve Customer Experience Studying customer engagement and mapping out their journey to automate the touch points helps businesses deliver relevant content and timely promotions that resonate well with their target audience’s preferences and needs. CMS platforms help in creating mobile-friendly, user-friendly websites.

CMS Development 40

CMS Development Paid Search Agency Enterprise Management Marketing Automation Services 40

Hubspot

MARCH 11, 2019

Some of these holidays might be simply too silly for your brand to engage with (and we certainly don't suggest sharing content on social media and then tacking on a completely irrelevant hashtag for the sake of traffic -- that's just plain annoying). Sunday, Random Acts of Kindness Day #RandomActsOfKindnessDay.

Social Media 78

Social Media Template Media Work Management 78

seo.co

NOVEMBER 27, 2023

Ranking in the search engine results pages (SERPs) and getting organic traffic from Google, Bing, Yahoo, and other search engines won’t happen on its own. Although there are many different ways to generate traffic to your website, you can’t compete in today’s marketplace without search visibility. Do SEO plugins actually work?

SEO 52

SEO Work Management SERP User-Generated Content 52

Martech

MARCH 10, 2022

62% say they can now develop selection criteria or finalize a vendor list — based solely on digital content. Specifically: Translate ABM brand awareness from target accounts into website traffic. E-commerce has been on the rise for years but has had explosive growth during the pandemic. Here’s a guide on how to do that. SUBSCRIBE.

Account Based Marketing 102

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 102

seo.co

MAY 1, 2022

It means that your website is optimized and you employed SEO best practices for your content. It’s not content length. Focus on quality content. Quality content will perhaps survive a zombie apocalypse. So, how do you ensure that you will create content that ranks? It’s not dofollow backlinks.

Google 98

Google De-duplication SEO Keywords 98

Unbounce

DECEMBER 1, 2021

Carousel ads look a liiittle different on Insta—instead of showing many links at once, they act kinda like multi-image Instagram posts. Carousel ads look a liiittle different on Insta—instead of showing many links at once, they act kinda like multi-image Instagram posts. And that’s in the United States alone. Google Ads.

Mobile Marketing 139

Mobile Marketing Cost Per Thousand Cost Per Click Marketing Strategy 139

Marketri

OCTOBER 10, 2023

These roles include: Digital marketers SEO experts Web developers Content writers By outsourcing, companies can assemble a team of specialists who excel in their respective areas, including the CMO, at cost-effective rates. Simply put, outsourcing offers scalability and flexibility. Moreover, outsourcing provides flexibility.

CMO 62

CMO Allocation Work Management Marketing Budget 62

Kapost

JULY 1, 2016

Content marketers, it’s time to get our s together. Only 32% of us ( down 2% from last year) have a documented content marketing strategy according to CMI’s 2016 B2B Content Marketing Trends-North America. The good news: content marketing is still a viable and important marketing strategy.

Top of Funnel 74

Top of Funnel Marketing Strategy Marketing & Strategy Enterprise Management 74

Hubspot

JANUARY 20, 2020

To do so, you've probably created a lead magnet or content offer. After a user has entered their email address on your squeeze page, you should: Deliver your content offer immediately. Something that says thank you, gives users the content offer and lets them know what types of emails to expect from you and how often.

Sales Qualified Leads 98

Sales Qualified Leads Lead Scoring Lead Ranking Landing Pages 98

BenchmarkONE

NOVEMBER 10, 2022

Your marketing funnel is essentially the act of generating leads on your website, identifying the needs of those leads at each stage of their journey, and mapping out the best ways to engage them and encourage them to take action, be it downloading your content or making a purchase. 6 Types of Marketing Funnels You Need to Know About.

Top of Funnel 74

Top of Funnel Marketing Funnels Marketing Automation Services High Quality Lead 74