Marketing Insider Group

MARCH 16, 2023

The Content Marketer Sorting Hat — Which house are you? Because while many people wish they could be Gryffindors, they’re not all willing to take the risk that comes with acting like one. Let’s look at a few Gryffindor-esque content examples. So — is your brand a brave, determined Gryffindor? A wise and brainy Ravenclaw?

Marketing Agencies 2 239

Marketing Agencies 2 Lead Ranking Content Work Management 239

ClearVoice

MARCH 14, 2024

You can’t overlook the value of email marketing when it comes to content distribution. After all, content marketing is highly regarded for its exceptional capability of generating an ROI of over 3,600 percent. We will explore the ins and outs of integrating email marketing into your content distribution strategy.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

Act-On

FEBRUARY 16, 2024

Audit existing email nurture campaigns for performance Do you have engagement programs scheduled to kick off after a prospect attends a webinar, downloads content, or takes other actions with your brand? Then send targeted content to them based on the data, to encourage related purchases. 27% say it’s getting overwhelming.

Lead Nurturing 197

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 197

Marketing Insider Group

FEBRUARY 23, 2021

Case studies are one of the most powerful forms of content to have in your marketing repertoire. The longer-form content goes more in depth to describe a problem, solution, and outcome – all while keeping the customer at the center of the story. Your target audience should see themselves as the protagonist (hero) in your stories.

Case Studies 287

Case Studies Case Study Studies Top of Funnel 287

Only B2B

FEBRUARY 21, 2024

Imagine delivering content that resonates perfectly with their current situation, not just broad topics based on keywords. Laser-Targeted Campaigns: Tailor targeted campaigns that highlight your unique value proposition and win them over before they even consider your competitors. That’s personalization that packs a punch!

Intent Data 71

Intent Data Intent B2B Sales B2B Marketing 71

Madison Logic

MARCH 6, 2024

Account-based marketing (ABM) takes a more strategic approach to audience targeting that uses data to move away from a generalized dream list of ideal clients to instead focus on the accounts ready to buy or engage. This data-informed list is your target account list—and it’s foundational to your ABM strategy’s success. Here’s how.

Demand Generation 52

Demand Generation Sales Management Ideal Customer Profiles Buy 52

illumin

OCTOBER 20, 2023

Contextual targeting is an essential concept in digital advertising that focuses on delivering ads to the right audience at the right time. This advertising technique aims to target potential customers based on the context of the website or app they are currently visiting. What is contextual targeting?

Advertisements 52

Advertisements Advertising Marketing AI Privacy 52

Tomorrow People

MARCH 8, 2021

A strong, strategic brief is vital for effective content. The importance of a strong brief in for content. Great marketing content doesn’t happen by accident. This applies equally to internally and externally facing content. How to produce awesome content briefs. Establish the strategic context.

Planning 177

Planning Content Marketing Allocation Content 177

Martech Advisor

OCTOBER 15, 2019

Elizabeth Gallagher, CRO of Lineate, hones in on the 2020 MarTech trends companies and marketers should act on now. ML makes it easier for marketers to find, engage and keep customers, therefore, to figure out what may work and what won’t: what type of content is most likely to perform?

Act-On 71

Act-On Marketing AI Trends Work Management 71

ClearVoice

APRIL 13, 2024

User feedback and content audits are a match made in heaven. Leveraging user feedback gives you crucial insights and actionable guidance for your content audits to ensure your adjustments lead to meaningful results. That’s just one of the many ways user feedback can work hand in hand to bolster your content audits and upgrades.

Effectiveness 52

Effectiveness Marketing & Strategy Content Microsite 52

Adobe Experience Cloud Blog

OCTOBER 8, 2020

Relevant and personalised content everywhere and all the time : Interactions with prospects have become 100% virtual and the need for engagement has never been more relevant. The more personalised and relevant the experience, the higher the conversion rate will be. . How often do you publish new content ?

Marketing Automation Services 129

Marketing Automation Services Multi-Touch Attribution Marketing Automation Relevance 129

Webbiquity

SEPTEMBER 28, 2022

But highly relevant, personalized messages are much more likely to be read and acted on. To create highly relevant, high-impact email messages, you’ll need to collect and use more information from your prospective customers. Guest post by Jerusha Carolin. Most consumers are inundated with marketing emails on a daily basis.

Email Marketing 338

Email Marketing Personalization Psychographics Marketing & Strategy 338

Scoop.it

FEBRUARY 22, 2024

That’s where strategic content marketing comes in. Consistently creating and distributing quality, relevant content allows you to promote your employer brand to prospective and current employees authentically. This post will explore seven content marketing tips and examples for HR audiences and leaders. The result?

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Marketing Insider Group

APRIL 6, 2020

But aside from a few notable exceptions , healthcare companies have not exactly been leaders in Content Marketing. Quick Takeaways: Content marketing must deliver timely, reliable, and relevant information your customers or patients need to make decisions. Make Sure that Your Content Matches the Promise in the Meta Description.

Paid Search Agency 266

Paid Search Agency Enterprise Management Work Management Content Marketing 266

Webbiquity

JUNE 21, 2022

They must get their branding right while addressing their target market on the different platforms where they hang out, and with the exact type of messaging they expect to hear. Brands must have an integrated, cross-channel marketing strategy to avoid wasting marketing dollars by unintentionally targeting the wrong audience.

Privacy Policies 339

Privacy Policies Brand Identity Branding Multi-Channel 339

Marketing Interactions

MARCH 25, 2023

If this doesn’t concern you as a B2B content marketer, it should. B2B content is plentiful. Just not content that’s meaningful, provocative, or forward-thinking. Risk Aversion: The Kiss of Beige for B2B Content Marketing There’s a false sense of security in the status quo. They’re creating content for anyone.

B2B Marketing 91

B2B Marketing Content Marketing B2B Content 91

Spiralytics

MARCH 27, 2024

Poor content quality, limited creativity, and lack of keyword optimization… are these issues your brand struggles with? Many marketing professionals grapple with SEO strategies without access to skilled writers who can elevate their content and online presence. But interestingly, content writing in the Philippines has boomed.

Advertising Agencies 62

Advertising Agencies Work Management Paid Search Agency Ideal Customer Profiles 62

ClearVoice

JANUARY 26, 2024

At ClearVoice, we understand that not all people are content people. Heck, not all marketing people are content people. We’ve been tempted to and have poured a ton of dollars into paid before, and we’re a content-led organization that has used content to grow our organic traffic 35X (and counting over the past five years).

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

ClearVoice

JANUARY 2, 2024

Content marketing often yields a higher Return on Investment (ROI) than traditional advertising, especially as the marketing landscape shifts towards digital, customer-centric approaches. This guide will cover why content marketing delivers better ROI than traditional advertising and its potential to drive business growth.

ROI 52

ROI Advertisements Advertising Marketing Automation Services 52

Stevens & Tate

FEBRUARY 16, 2024

The Essence of SEO in Social Media First, let’s take a look at SEO’s Role : Enhances content discoverability on search engines : Implementing SEO practices can significantly improve the likelihood of your content appearing in top search engine results. Interested in learning more about how SEO benefits your future?

Social Media 94

Social Media SEO Optimization Media 94

Heinz Marketing

MAY 24, 2022

I would argue that one of the cornerstones to a successful campaign is developing the right content to pair with it. This means, in addition to creating very specific and targeted messaging to your audience, you must also have strong offers to go along with it. That being said, developing thoughtful content takes time.

Top of Funnel 95

Top of Funnel Content Marketing Funnels Webinar Metrics 95

Martech

SEPTEMBER 16, 2022

It’s been said, ad nauseam, that content is king. And, in our hyper-connected world where everyone is fighting for attention, good content is what drives good experiences. . Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility.

Digital Asset Management 127

Digital Asset Management Paid Content Work Management Marketing Management 127

ClearVoice

JULY 17, 2023

High-quality finance content marketing can help generate leads, build authority and convert users. Finance writing can not only sway readers to convert. Employing the right content marketing for financial institution tactics is vital. Learn more about finance content marketing strategies to boost engagement and the bottom line.

Marketing Strategy 52

Marketing Strategy Marketing & Strategy Content Marketing Planning 52

Salesforce Marketing Cloud

MARCH 7, 2024

By grouping your email list properly, you set yourself up for targeting the right people with the right content. Email segmentation is when you organize your email recipients into smaller groups with the purpose of sending them relevant information. This targeted approach creates a more engaging and relevant experience for me.

Segmentation 114

Segmentation Marketing AI Marketing Automation Services Lead Ranking 114

Strategic-IC

OCTOBER 30, 2018

Consider Buying Intent For Contextual, Relevant, Resonant Campaigns. For highly-targeted marketing and sales strategies such as inbound or Account-Based Marketing to be effective and resonant, they must be driven by accurate, intelligent insight. 3 Steps To Make the Most of Intent Data: Context, Timing and Relevance.

Intent Data 67

Intent Data Relevance Intent Account Based Marketing 67

ClearVoice

MARCH 31, 2023

This has certainly been the case in the content world. Generative AI, or AI that produces content , is making headlines throughout the world of content creation. On one side, AI creates tons of readable and visual content in seconds. On the other side, content creators fear their livelihoods going up in smoke.

Marketing AI 105

Marketing AI Top of Funnel Copyright Content 105

Scoop.it

AUGUST 3, 2021

Content curation is one of the most effective ways for businesses to keep their audience constantly engaged on social media without having to invest all their time in thinking and executing content ideas. Curated content can also make for a perfect conversation starter with leads. But what is content curation?

Curation 104

Curation Small Business Marketing Top of Funnel Paid Search Agency 104

Contently

AUGUST 19, 2020

Let’s look at the three biggest ways that patient advocacy can transform healthcare content. It ensures that healthcare content is rooted in specifics that marketing teams may not be able to come up with on their own. Offering much-needed perspective. The lived experiences of patient advocates is their most valuable asset.

Terms and Conditions 179

Terms and Conditions Work Management Content Marketing Paid Search Agency 179

ClearVoice

JANUARY 29, 2024

It takes more than creating engaging content and implementing the best SEO tactics to win at content marketing. You need seamless internal communication to develop a high-performing content marketing strategy and boost your chances of success. This alignment fosters a cohesive approach to achieving success.

Effectiveness 52

Effectiveness Marketing & Strategy Account Based Marketing Content 52

Content Standard

SEPTEMBER 27, 2021

Content is no longer a marketing tactic; it’s brand currency. Over the last several years, we’ve seen the lion’s share of the buyer’s journey go digital, transforming the customer experience into a content experience. As isolated events, these acts feel helpful, even productive. Content Bursts.

Lead Ranking 121

Lead Ranking Planning Enterprise Management Marketing Plans 121

Bannerflow

DECEMBER 10, 2019

Contextual targeting is back on the agenda of brands and digital advertisers. Interestingly, nearly half of marketers in the US and one third in the UK already describe it as their favourite targeting format. What are the benefits of contextual targeting? Why did contextual targeting “go away”? (It It didn’t).

Advertisements 72

Advertisements Advertising Marketing AI Display 72

Scoop.it

APRIL 6, 2021

Content curation has the potential to turn your website or brand into an engaging and value-adding entity without the need for directly committing the time and resources towards producing your own texts or multimedia. As a content curator , your task is to pick only the best content to share with your audience.

Curation 97

Curation SEO Lead Scoring Lead Ranking 97

Moz

MARCH 31, 2019

They’ve invented a number of clever ways to use links to determine relevance and authority — i.e. what is this page about and is it a trusted answer for the user’s search query? To rank in Google, it’s not simply the number of votes you receive from popular pages, but the relevance and authority of those links as well. Anchor text.

Relevance 68

Relevance PageRank SEO Google 68

Salesforce Marketing Cloud

JANUARY 4, 2024

We’ll dive into how you can build drip email campaigns that build on themselves organically and make your customers feel like every message they get is relevant for them. Table of contents What is drip marketing? Drip marketing is a strategy that uses a series of automated, targeted emails to nurture potential customers.

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

ClearVoice

MAY 31, 2022

As a content marketer, you know the importance of persuasive writing. After all, if you can’t get your audience to take action — like reading your content or making a purchase — what’s the point of your work? . Every content creator relies on the skills of persuasion to successfully attract and engage with an audience.

Content Marketing 96

Content Marketing Content Case Studies Paid Search Agency 96

Brandpoint

MARCH 25, 2023

Your content marketing strategy is a great driver of organic and social traffic. When it’s optimized for SEO to effectively reach and resonate with your target audience, it’s clear how your sales team can leverage your content to nurture the prospect and close the deal. Read more: How Does Content Marketing Drive Sales? ]

Planning 62

Planning Marketing Management Paid Search Agency Advertising Agencies 62

SmartBug Media

AUGUST 29, 2023

Without proper vetting to ensure relevance and quality, a long list of leads can turn into a wasted investment, leading to low conversion rates and ineffective marketing efforts. When marketing efforts target a disinterested audience, the chances of converting them into paying customers diminish greatly.

Purchase 104

Purchase Cost Sales Qualified Leads Lead Scoring 104