Marketing Insider Group

NOVEMBER 30, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 30, 2010 Subscribe Internet Trends From The Web 2.0 Summit Share The 7th Annual Web 2.0

Web 2.0 100

Web 2.0 Paid Content Trends Paid Search Agency 100

Marketing Insider Group

OCTOBER 14, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy October 14, 2010 16 Subscribe Why Is Search…So…Darn…Hard?!

Paid Content 100

Paid Content Paid Search Agency Budget Programs Marketing Budget 100

Marketing Insider Group

JUNE 18, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 18, 2010 3 Subscribe Need to Drive Leads? Follow these 6 Content Marketing Tips That Drive Leads.

Tactics 100

Tactics Paid Search Agency Demand Generation Agencies Leads 100

Valasys

SEPTEMBER 4, 2019

While creating & running social media campaigns , marketers have all kinds of questions in mind, whether they are relevant, whether they will appeal to the buyer persona & whether they are worth the investments made. Marketers need to respect the researching habits of the customers & evolve with it.

Paid Content 40

Paid Content Cost Per Thousand CTR CPM 40

Marketing Insider Group

DECEMBER 1, 2010

When we start with customer needs and pains and then craft solutions, offers, content and marketing programs towards the customers, our businesses will start to sustain growth. But which ones are really working to drive our strategy and our business forward? Here is a copy of the presentation Confessions of a B2B Marketer as well.

B2B Marketing 100

B2B Marketing Planning Paid Search Agency Top of Funnel 100

Convince & Convert

APRIL 1, 2010

If Your Story is Inconsistent, At Least Leverage Your Content Ouch. But, facebook.com/mntimberwolves appears to be available, and their Twitter handle is @mntimberwolves. But, it’s widely disparate content usage across social outposts that’s the real mystery. Why isn’t the Manifesto it’s own tab?

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Webbiquity

JUNE 29, 2021

By automating routine marketing processes, you can generate higher ROI without spending more on PPC campaigns or hiring more people. Whether you’re investing in PPC campaigns on Google, social media, or marketplaces like Amazon, the single best way to improve performance is to choose the right keywords.

Marketing Automation Services 324

Marketing Automation Services B2B Sales Marketing Automation Marketing AI 324

Unbounce

MAY 24, 2021

It’s formatted nicely, you have persuasive calls to action (CTAs) throughout, and you’ve even included visuals that act as social proof (you marketing genius, you). You need to mix up your marketing and put that content to work. . First Things First: Are You Equipped With Top-Notch Content and Optimized Landing Pages?

Landing Pages 145

Landing Pages Paid Content Traffic Paid Search Agency 145

B2B Marketing Insights - WE

JUNE 29, 2018

Brand Vision. This helps determine where the company is headed. It’s critical to let your entire organization know which direction the business is headed in, so everyone can be on board with pushing together. It should be a visual picture of what the company looks like in the future. Brand Position. Need an example of a solid brand promise?

Marketing & Strategy 74

Marketing & Strategy B2B Marketing Marketing Strategy Planning 74

Convince & Convert

JULY 27, 2010

First of all, tremendous thanks to the incredible team of guest bloggers who did an amazing job keeping the content fresh, and the conversation lively. Certainly, there is a benefit to creating content on a daily basis. But remember, every successful content creator starts the same way – with no audience, and a blinking cursor.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

The Effective Marketer

JUNE 13, 2009

As an attendee the question is whether the content will be good. From free PPC tips , free guide on Facebook for business , free eBook on Twitter for Business , free email marketing guide , and other miscellaneous free stuff (some of which you wish you had never found). Effective marketing is about generating sales.

Marketing Automation Services 100

Marketing Automation Services Work Management Budget Programs Marketing Management 100

Convince & Convert

SEPTEMBER 20, 2010

Linkedin Groups vs. Twitter. Twitter is even narrower at 36% – 46%. The difference is actually very small, as the goal of social media is to make big companies act like small ones. Are there differences between B2B and B2C in social media? Private brand communities vs. Facebook. Podcasts vs. YouTube.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Marketing Insider Group

OCTOBER 21, 2020

SEO is the process of optimizing your website and content for search engines or end users to find your company easily. Pay-per-click (PPC) advertising allows small businesses to display ads when consumers search for certain keywords in a search engine. However, growing your small business in the digital landscape isn’t easy.

Marketing Budget 354

Marketing Budget Small Business Marketing Paid Content Marketing Strategy 354

Hubspot

JANUARY 25, 2012

Successful inbound marketing requires a hand in a number of different marketing channels, from blogging , to social media, to email, SEO, PPC, and even live events. to every email you send so recipients are encouraged to share your email content with their personal networks. Follow Us on Twitter/Facebook/LinkedIn/Google+!')

Planning 28

Planning Paid Search Agency Work Management Mobile Advertising 28

Hubspot

FEBRUARY 2, 2017

You have enough on your plate -- do you really need to be figuring out yet another way to create targeted content? If you're already using pay-per-click (PPC) techniques to power your presence on Facebook, Twitter, or Google, consider yourself lucky -- you can add LinkedIn to that list, too. Actually, yes. Ad Headline.

Linkedin 28

Linkedin Paid Search Agency Ads Cost Per Click 28

Hinge Marketing

APRIL 13, 2023

Pay Per Click (PPC) Pay Per Click (or PPC) is a form of advertising where a firm can pay to drive visitors to their website from search engines. Google Ads is the most popular PPC service although Bing does represent over 8% of January 2023’s search engine traffic according to Statista. There is some good news, though.

Paid Content 106

Paid Content Advertising Agencies Work Management Marketing Management 106

Hubspot

SEPTEMBER 6, 2012

So if you've got a competitor that's doing any of the things in this blog post, take heart in knowing that they are, indeed, acting like a total jerkazoid. Because Google's in the business of providing the most relevant results possible, and they know your website is the most relevant result for a search for your company.

SERP 28

SERP Microsite Internet Marketing CAN-SPAM 28

Convince & Convert

JULY 28, 2010

Here are some tips to help you uncover the transactional or informational rough edges that you can smooth using the sandpaper of good, relevant content: Ask your customer service team. Taxi Mike’s Dining Guide is a simple, 8.5×11, Wisely, he also includes a map of the downtown area on the front. You can be helpful, too.

Social Media 148

Social Media Media Webinar Metrics Marketing & Strategy 148

Huptech Web

OCTOBER 13, 2023

Table Of Contents Introduction What Exactly Is Content Distribution? Types of Content for Distribution How to Share Content Using Various Distribution Channels? People aren’t just posting content; they seek affirmation, recognition, and a sense of belonging. So, What Exactly Is Content Distribution?

Paid Content 52

Paid Content Distribution Advertising Agencies Content 52

Convince & Convert

JULY 14, 2010

I believe I have tried almost every type of measurement and metric to alter the mindset of CEOs and leaders. In my exuberance and passion for social media and the impact it can have on non-profit organizations I lost sight of what was important. What matters to the CEO is her/his vision – no more and no less.

Social Media 134

Social Media Webinar Metrics Media Marketing & Strategy 134

Excelsior Research

MAY 31, 2021

CONTENT SYNDICATION. CONTENT SYNDICATION. Expand and explore your audience with Content Syndication. Content Syndication , Uncategorized. What is Content Syndication? Content syndication is the act of re-publish web-based content by a third-party website with consent. LEAD GENERATION.

Demand Generation Agencies 52

Demand Generation Agencies Telemarketing Privacy Policies High Quality Lead 52

Convince & Convert

AUGUST 18, 2010

What’s the best way to get the most possible Facebook “likes&# and Twitter followers? Better question: How can we integrate email and social media to increase customization and relevancy? Better question: How can we create content in multiple forms and locations that demonstrates our expertise? What do you think?

PR 160

PR Social Media Paid Content Media 160

Single Grain

APRIL 29, 2021

A non-fungible token (NFT) is a unique digital asset that acts as a certificate of ownership for virtual or physical assets like photos, videos, Tweets, etc. You need social community building, growth hacking, SEO, content marketing, PR, and paid advertising to broadcast your NFT item benefits to your target audience.

Demand Generation Agencies 113

Demand Generation Agencies Paid Search Agency Advertising Agencies Marketing Agencies 1 113

Hubspot

MAY 5, 2011

Training needs to be ongoing and relevant to a specific company's situations. Social media allows companies to act more like people, and that drives a lot of how we perceive them as brands.". Having a Facebook page or having a Twitter account doesn't give you anything. How to Keep it Real. Empowering Employees.

Social Media 28

Social Media Training Paid Search Agency RSS 28

Hubspot

JANUARY 21, 2013

More and more marketers are turning to LinkedIn to promote their products, services, and content. So if you're using PPC to power your presence on Facebook, Twitter, or Google, consider yourself lucky -- you can add LinkedIn to that list, too. But you have more power at your disposal with LinkedIn than you might realize.

Linkedin 28

Linkedin Paid Search Agency Cost Per Click Ads 28

Outgrow

FEBRUARY 22, 2022

Content Distribution Strategy – Everything You Need to Know! Since the information explosion, there’s been a need to shift the focus from content creation to content distribution. Yes, it is important to create good quality, original content. What Is Content Distribution? Types of Content You Can Distribute.

Distribution 59

Distribution Webinar Metrics Outgrow Marketing & Strategy 59

Unbounce

MARCH 23, 2023

Choose your marketing channels, create some content, and voilà. Still, you can think of it as encouraging people who interact with your digital content—ads, emails, social posts, ebooks, whatever—to become customers. (Or, Enter: The Internet and the wide, webby world of digital marketing. And it is wide. But it’s not quite that simple.

Paid Content 52

Paid Content Advertising Agencies Paid Search Agency Planning 52

Hubspot

FEBRUARY 7, 2013

Don't let all your hard content creation work go to waste by hosting a webinar that no one shows up to. Don't let all your hard content creation work go to waste by hosting a webinar that no one shows up to. Unless, of course, you want to scare away leads and customer. Yeah, we didn't think so. 1) Pick a Lousy Topic. Even 7 a.m.

Webinar Metrics 28

Webinar Metrics Landing Pages Co-Registration Long Tail Marketing 28

Ambal's Amusings

AUGUST 27, 2009

B2B marketers are producing, managing, and distributing marketing content to reach prospects and turn them into customers. We have invited B2B Experts to shed light on the following question: How to use content effectively for demand generation? Content Strategy: The Future of Marketing (via Joe Pulizzi with Christine Halvorson).

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Albacross

AUGUST 28, 2018

Here’s our advice: Adopt a warm and friendly tone, and act like you’re already in your lead’s circle of friends. Don’t worry - I’m not saying that you need to spend the bulk of your day posting on Facebook, Twitter, LinkedIn, Instagram, Pinterest and Snapchat. Increase Your Visibility On Social Media. Image source. Image source.

Paid Content 70

Paid Content Ideal Customer Profiles Tactics Adwords 70

LeadSquared

DECEMBER 30, 2015

That is the case sometimes but in most of the cases , one offer which is relevant to the context of the person landing on that particular landing page, will work the best. If it’s through a direct PPC campaign, then over over 12% is decent. You need to have forms, relevant CTAs, top bar, ebooks, and so on.

Paid Content 52

Paid Content Lead Generation FAQ Webinar Metrics 52

Convince & Convert

JULY 13, 2010

Well, I got to start a Twitter feed for one client, but we no longer work for them. She develops and supervises strategic communications programs for major companies in professional and financial services, with a particular emphasis on the legal, consulting and insurance industries. His answer? I don’t believe in a “digital divide.”

Social Media 138

Social Media Media PR Webinar Metrics 138

Hubspot

MARCH 21, 2018

In fact, this will actually hurt your website's SEO because search engines will recognize it as keyword stuffing -- or the act of including keywords specifically to rank for that keyword, rather than to answer a person's question. Nowadays, you should use your keywords in your content in a way that doesn't feel unnatural or forced.

Paid Content 77

Paid Content Paid Search Agency SEO FAQ 77

seo.co

JANUARY 21, 2021

Anyone who has spent time in content marketing knows that writing quality blog copy can be extremely laborious and time-consuming, especially if you want to do it right and do it well. That’s where custom private label content writing services come in. Numerous platforms exist for finding outsourced content (e.g.

Work Management 75

Work Management Marketing Management Paid Search Agency Advertising Agencies 75

Hubspot

FEBRUARY 27, 2019

You have enough on your plate … do you really need to figure out another way to create targeted content? If you're already using pay-per-click (PPC) techniques to power your presence on Facebook, Twitter, or Google, consider yourself lucky — you can add LinkedIn to that list, too. Actually, yes. How LinkedIn Ad Campaigns Work.

Linkedin 100

Linkedin Paid Search Agency Ads Campaigns 100

Convince & Convert

SEPTEMBER 8, 2010

MySpace last week declared what amounts to a post-modern armistice, announcing that they will integrate status updates with Facebook (and Twitter). MySpace last week declared what amounts to a post-modern armistice, announcing that they will integrate status updates with Facebook (and Twitter).

Paid Content 136

Paid Content Facebook Paid Search Agency Advertising Agencies 136

Albacross

AUGUST 28, 2018

Here’s our advice: Adopt a warm and friendly tone, and act like you’re already in your lead’s circle of friends. Don’t worry - I’m not saying that you need to spend the bulk of your day posting on Facebook, Twitter, LinkedIn, Instagram, Pinterest and Snapchat. Increase Your Visibility On Social Media. Image source. Image source.

Paid Content 40

Paid Content Ideal Customer Profiles Tactics Adwords 40