Marketing Insider Group

FEBRUARY 22, 2023

Understanding the needs of your customers is a vital element in the definition of content marketing. Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. Few companies have too much product content. It is a top tactic.

Top of Funnel 262

Top of Funnel Buyer's Journey Lead Scoring Lead Ranking 262

Outgrow

JULY 3, 2022

Interactive Content Idea Generator – Get Ideas + Build Your Own. Examples could include content, email, art, and story idea generator to name a few. Outgrow’s Interactive Content Idea Generator. Outgrow offers a free tool that offers interactive content ideas across industries and stages of the funnel.

Outgrow 52

Outgrow Generation Ad Building Top of Funnel 52

Marketing Insider Group

JUNE 22, 2020

Understanding the needs of your customers is a vital element in the definition of the content marketing. Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. Few companies have too much product content. Quick Takeaways.

Top of Funnel 288

Top of Funnel Buyer's Journey Trends Lead Scoring 288

Outgrow

DECEMBER 30, 2020

Improve Your Lead Segmentation Through Interactive Content. And this time it’s all about how to improve your lead segmentation through interactive content. . For those who have joined us just now, here is a quick introduction: What Is Interactive Content? Interactive content is a boon for marketers as well.

Segmentation 52

Segmentation Lead Scoring Lead Ranking Outgrow 52

Content4Demand

JANUARY 30, 2020

B2B marketers across industries are diving head-first into the interactive content pond. But it’s not enough to hop on the latest content marketing. We’ve been refining our interactive content approach for about five years now. We didn’t validate that the audience wanted interactive content.

Top of Funnel 88

Top of Funnel Content Ad Exchange Interactive Marketing 88

Marketing Insider Group

DECEMBER 15, 2020

Content marketing can be a highly effective way to build brand awareness. With every piece of branded content an individual sees, they become more familiar with your brand. Content can help to build your brand in several different ways. The more content you publish, the more exposure you give your brand. Quick Takeaways.

Ad Building 345

Ad Building Content Marketing Brand Identity Branding 345

Outgrow

SEPTEMBER 27, 2021

Top 5 Interactive Calculators for Websites. With businesses going virtual, there is a stronger need for interactive digital experiences that engage the audience. Interactive content types like calculators do just that. Interactive calculators for websites act as fantastic lead magnets as they offer value to prospects. .

Marketing Websites 52

Marketing Websites Outgrow Marketing Management Top of Funnel 52

Outgrow

OCTOBER 1, 2019

Interactive Content Ideas For The Education Sector. Interactive content has found its way into our lives. Whether we realize this or not, we use interactive content every day; left, right and centre. We’re here with interactive content for education sector to make things a little easy-peasy for you!

Top of Funnel 66

Top of Funnel Education Content Lead Scoring 66

Marketing Insider Group

AUGUST 12, 2020

I’m a big believer in making the content you publish the hub around which your content marketing strategy revolves. However, to rock content marketing in today’s omni-channel world, social media plays a key supporting role. Quick Takeaways: Your content marketing strategy needs more than a perfectly optimized website.

Social Media 325

Social Media Top of Funnel Social Marketing Marketing & Strategy 325

Scoop.it

FEBRUARY 22, 2024

That’s where strategic content marketing comes in. Consistently creating and distributing quality, relevant content allows you to promote your employer brand to prospective and current employees authentically. This post will explore seven content marketing tips and examples for HR audiences and leaders. The result?

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Act-On

NOVEMBER 15, 2023

As a result, you’ll want to periodically review, update research, and align to ensure you’re positioned to get the best results from your content and sales efforts. Sales enablement best practices: Build content around the buyer journey Personalization … it’s critical, isn’t it? What do you hope to accomplish through sales enablement?

Sales Cycle 233

Sales Cycle Practices Marketing Automation Services Buyer Personas 233

Act-On

FEBRUARY 16, 2024

Audit existing email nurture campaigns for performance Do you have engagement programs scheduled to kick off after a prospect attends a webinar, downloads content, or takes other actions with your brand? Then send targeted content to them based on the data, to encourage related purchases. 27% say it’s getting overwhelming.

Lead Nurturing 197

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 197

Marketing Insider Group

FEBRUARY 23, 2021

Case studies are one of the most powerful forms of content to have in your marketing repertoire. The longer-form content goes more in depth to describe a problem, solution, and outcome – all while keeping the customer at the center of the story. You can incorporate case studies in content marketing in a myriad of ways.

Case Studies 282

Case Studies Case Study Studies Top of Funnel 282

Outgrow

NOVEMBER 8, 2022

How to Nurture Email List- A Complete Guide [Interactive Ways]. Research reveals that one of the highly used forms of content marketing for marketers is email newsletters. The aim of email nurturing is to create a subscriber base that resonates with your company’s content and its values. . Let’s try to understand! .

Outgrow 59

Outgrow Godaddy Top of Funnel Ad Frequency 59

Contently

FEBRUARY 1, 2023

Every part of your business that communicates with the outside world—whether it’s sales, customer service, or human resources—needs content. To achieve that consistent voice, content teams need to play an active role in delivering value to internal stakeholders.

Demand Generation Agencies 127

Demand Generation Agencies Content Demand Generation Paid Search Agency 127

SnapApp

JULY 13, 2018

Webinars sound like the gold-standard content marketing win — your audience gets free training and substantial value, and you’re getting hundreds of new prospects and a thought leadership platform. Buyers today want content and products to speak to their unique needs. Setting the Agenda with Interactive.

Webinar Metrics 59

Webinar Metrics B2B Thought Leadership Thought Leadership Content 59

ANNUITAS

DECEMBER 11, 2023

But whether we are talking about well-thought-out ‘growth marketing’ programs or haphazard ‘inside-out,’ interruptive go-to-market tactics, random acts of marketing and sales are at a breaking point. Random acts are costly and fail to drive real, sustainable lift to sales and revenue. Their approach?

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

Outgrow

APRIL 16, 2020

Top Interactive Content Ideas For The Auto Industry You Need To Try in 2020. If you don’t want to be on that list, read on to discover top interactive content ideas for the auto industry that you were missing out on! By placing interactive content throughout the buyer’s journey. How do you do it? –

Top of Funnel 52

Top of Funnel Lead Ranking Outgrow Customer Satisfaction 52

Act-On

OCTOBER 4, 2023

Act-On is excited to announce that we’ve just made a major update of our marketing analytics functionality, including a new AI search that lets you ask data questions in natural language. Now analyze email, content, and subject line performance per unique audiences. That’s where marketing analytics software comes in.

Marketing Automation Services 151

Marketing Automation Services Analytics Software Deliverability 151

Act-On

DECEMBER 9, 2023

We’ve been running automated programs for many years here at Act-On, and eventually ended up with 37 different sequences running. One thing that stood out is that some of the programs had instances of duplicate content. Or interact with us in some other way? Now, that might seem like a lot (and it is!). Attend a webinar?

Open Rate 219

Open Rate Ideal Customer Profiles Marketing Automation Services Top of Funnel 219

ANNUITAS

OCTOBER 31, 2023

For many, the obvious contenders are content ideation and development for various marketing and sales use cases, as well as chat and sales enablement for prospect and customer conversations. Name a go-to-market challenge, and you’ll likely find a growth leader who’s convinced AI is now the solution. What are they tackling?

Marketing Analytics Tools 130

Marketing Analytics Tools Ideal Customer Profiles Marketing AI Sales Management 130

Marketing Interactions

SEPTEMBER 14, 2021

The content we use to engage B2B buyers must resonate and be relevant. Come across a brilliant idea for content that we can’t say no to, created it and launched it to an unsuspecting audience thinking they’ll be thrilled. One persona is visiting your website, but your content is written to engage another. We’ve all done it.

B2B 149

B2B Marketing Qualified Leads Lead Ranking Content 149

Marketing Insider Group

OCTOBER 21, 2021

What do I see as the biggest content marketing trends for 2022 and beyond? The first is the resurgence of Content Marketing as the first thing businesses are doing in marketing. Now, they are doubling down on content marketing. Because Google told us content marketing is the best way to rank for buyer search.

Marketing AI 361

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 361

Litmus

OCTOBER 26, 2018

Enthusiasm for email interactivity is at an all-time high. Marketers told Litmus that creating interactive email experiences was going to be the biggest design trend of 2018 , and that’s a year after marketers declared that 2017 is the year of interactive email. Interactive Email Opportunities. Interactive quizzes.

Microsite 81

Microsite Landing Pages Eye-Tracking Click Rate 81

Navigate the Channel

AUGUST 24, 2023

or estimated the amount of material needed or the cost of a project using a website’s online calculator, you’re probably a fan of interactive content. According to Mediafly, B2B buyers prefer interactive content and presentations in an increasingly digital selling environment. You are in good company, too.

CMS Development 65

CMS Development Content Peer-to-peer Budget Programs 65

Content4Demand

OCTOBER 8, 2019

Once you get your sample, you get to interact with the room, which has a fun design theme, series of props and Instagrammable opportunities. The most surprising takeaway: how I can apply some of the design concepts from the experience to my everyday work as a content creator. Then, you get to taste-test your selection.

Content 41

Content Marketing Budget Creation Interactive Marketing Sample 41

Contently

APRIL 5, 2022

For better or worse, it’s unlikely you’re reading this article without interacting with their products. Thus Google can act as a paternal online figure and direct users to pay-to-play products. Google’s YouTube content is an endless barrage of entertaining content. Innovation. WINNER: Google.

Facebook 157

Facebook Google Paid Search Agency Content Marketing 157

Martech

SEPTEMBER 16, 2022

It’s been said, ad nauseam, that content is king. And, in our hyper-connected world where everyone is fighting for attention, good content is what drives good experiences. . Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility.

Digital Asset Management 128

Digital Asset Management Paid Content Work Management Marketing Management 128

Content Standard

JUNE 10, 2019

Current day interaction with these applications hasn’t seemed to hit critical mass yet, but development is neither cheap nor easy. The result was a simple interface and interaction that delivers quick and accessible insight into insurance practices and offerings. But knowing where to start can be tricky.

Interactive Marketing 103

Interactive Marketing Top of Funnel Marketing & Strategy Marketing Strategy 103

Martech

OCTOBER 13, 2023

Whether it’s letting Google or Facebook make our ad decisions for us or asking ChatGPT to write all our content (a very bad idea), AI is making our job easier. Are you safe using AI-generated content ? Look at the user’s journey as they interact with your campaigns using a certain amount of empathy. It depends.

Marketing AI 133

Marketing AI Paid Content Paid Search Agency Automation 133

Convince & Convert

MARCH 28, 2024

Create a repository Your team’s capacity to act on the insights that appear from voice of customer collection efforts can be limited; having a repository is also like having a storage closet for customer-validated ideas – but only if you keep track of them. Repeat and measure over time This is not a one-and-done exercise.

Allocation 142

Allocation Validation Lead Scoring Lead Ranking 142

Engagio

AUGUST 30, 2017

Account-based interactions are the tactics and activities orchestrated to engage a target account. Orchestrating interactions at an account through multiple digital channels and people in your organization is key to the success of Account Based Marketing (ABM). Priority #2: Know Your Most Valuable Accounts and Get Personal.

Planning 91

Planning Account Based Marketing ABM Top of Funnel 91

Marketing Interactions

MARCH 25, 2023

If this doesn’t concern you as a B2B content marketer, it should. B2B content is plentiful. Just not content that’s meaningful, provocative, or forward-thinking. Risk Aversion: The Kiss of Beige for B2B Content Marketing There’s a false sense of security in the status quo. They’re creating content for anyone.

B2B Marketing 91

B2B Marketing Content Marketing B2B Content 91

xiQ

MARCH 27, 2024

The Winning Formula in Sales In the high-speed world of Formula 1 racing, precision, strategy, and agility are paramount. It’s a world where every millisecond counts and victory hinges on the seamless integration of man, machine, and method. It’s a dynamic game of chess at 200 mph. It’s a dynamic game of chess at 200 mph.

Marketing Management 126

Marketing Management Analysis Forecasting B2B Sales 126

ClearVoice

JANUARY 2, 2024

Content marketing often yields a higher Return on Investment (ROI) than traditional advertising, especially as the marketing landscape shifts towards digital, customer-centric approaches. This guide will cover why content marketing delivers better ROI than traditional advertising and its potential to drive business growth.

ROI 52

ROI Advertisements Advertising Marketing Automation Services 52

NetLine

OCTOBER 2, 2023

Gone are the days of generic content and ads that lacked any semblance of segmentation. When 90% of customers find personalization efforts appealing and it drives revenue growth of up to 30%, it’s not a question of whether or not content personalization marketing is relevant, but how to achieve it at scale.

Marketing AI 52

Marketing AI Personalization Marketing Management Paid Search Agency 52

Content Standard

OCTOBER 20, 2021

The traditional model of marketing has too often approached content as a series of isolated projects and assets making up a brand’s digital presence. A content ecosystem solves this problem by unifying content creation efforts across different marketing goals, buyer personas, and stages of the customer journey.

Effectiveness 117

Effectiveness Thought Leadership Lead Ranking Content 117