Marketing Insider Group

JUNE 22, 2020

Understanding the needs of your customers is a vital element in the definition of the content marketing. Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. Few companies have too much product content. Quick Takeaways.

Top of Funnel 288

Top of Funnel Buyer's Journey Trends Lead Scoring 288

Webbiquity

MARCH 8, 2022

They’re useful, but most focus on basic techniques such as developing a strategy, creating content, choosing the right platforms, and using your analytics. Creating content is an essential part of any marketing strategy. There are many types of content you can create, but nothing beats original studies. Publish original studies.

Small Business Marketing 294

Small Business Marketing Tactics Business Peer-to-peer 294

Zoominfo

OCTOBER 16, 2018

The platform offers a unique and untapped goldmine of market research. If used correctly, Reddit can help marketers demystify their target audience, perform keyword research, and spark new campaign ideas—today we teach you how. Karma : How you act or behave on the website earns you karma. Keep reading! Reddit 101: A Primer.

Research 159

Research Peer-to-peer Marketing Automation Services Zoominfo 159

Valasys

JANUARY 30, 2024

To truly unlock this understanding, tapping into the power of market research is crucial. Market research, in the context of social media marketing, involves gathering and analyzing data about consumer behavior and trends on social media platforms. These strategies are not born out of sheer luck or spontaneous creativity.

Social Media 40

Social Media Research Social Marketing Planning 40

Inbox Insight

JULY 28, 2020

What solutions do they want to hear about in your next content delivery? Research is a big part of the technology buying process and our data sheds the light on IT decision making practices as well as the link between content consumption and intent to buy. This is why looking at buyer content consumption is key.

Enterprise Management 85

Enterprise Management Work Management Research Marketing Management 85

KoMarketing Associates

DECEMBER 12, 2018

As marketers look to expand upon their content marketing strategies, new research suggests that they are turning to email even more to boost performance. By utilizing an email-driven content marketing strategy, most marketers (54 percent) hope to improve the quality of their leads. Satisfying Customers Through Content Marketing.

Email Marketing 154

Email Marketing Marketing & Strategy Marketing Strategy Content Marketing 154

PureB2B

JUNE 8, 2021

It might go without saying, but strategic audience research is one of the most important foundations of any marketing strategy and campaign. With the rapid increase in volumes of data, many marketers have resorted to getting their information from second-hand, or even third-hand information. What is Original Research?

Research 62

Research Campaigns Work Management Marketing Management 62

PureB2B

JUNE 8, 2021

It might go without saying, but strategic audience research is one of the most important foundations of any marketing strategy and campaign. With the rapid increase in volumes of data, many marketers have resorted to getting their information from second-hand, or even third-hand information. What is Original Research?

Research 62

Research Campaigns Work Management Marketing Management 62

Hinge Marketing

NOVEMBER 11, 2020

The Hinge Research Institute has released a special consulting industry version of its breakthrough study of professional services buyers and the firms that they hire. Using phone interviews and online surveys, we researched 362 buyers and 369 sellers of consulting services. Why This Study is Needed. Focused on Consulting Firms.

Consulting 157

Consulting Research Work Management Marketing Management 157

Webbiquity

SEPTEMBER 28, 2022

But highly relevant, personalized messages are much more likely to be read and acted on. To create highly relevant, high-impact email messages, you’ll need to collect and use more information from your prospective customers. Guest post by Jerusha Carolin. Most consumers are inundated with marketing emails on a daily basis.

Email Marketing 340

Email Marketing Personalization Psychographics Marketing & Strategy 340

Animalz blog

MAY 15, 2023

You and I are at the dawn of a new era in content marketing: the age of generative AI. How much should we rely on AI-generated content? In a post-ChatGPT world, how will content creation change? Do you want a library of personalized content that resonates with your users? What are the risks and benefits?

Marketing AI 127

Marketing AI Generation Content Marketing SERP 127

NetLine

APRIL 11, 2024

Having a pulse on the state of content consumption and demand is not just an advantage—it’s a necessity. Fresh off of our recognition at the 2023 KIller Content Awards , we’re thrilled to announce the latest edition of our award-winning annual report. million first-party content registrations. An Analysis of 6.2

Top of Funnel 52

Top of Funnel Marketing Report Intent B2B Marketing 52

Adobe Experience Cloud Blog

MAY 6, 2019

In this blog, we’re going to focus on one very effective method: Creating a cohesive survey strategy that will first help you understand your leads better, and, as a result, guide them towards a purchase in a natural, unobtrusive manner. The pros of running surveys. We’ll show you how it’s done with surveys further on in the post.

Top of Funnel 134

Top of Funnel Customer Surveys Work Management Marketing Management 134

Tomorrow People

NOVEMBER 25, 2021

It’s a research strategy that gives you insight into what your customers’ preferences and aversions are, which then should be used to inform your business activities. It’s a research strategy that gives you insight into what your customers’ preferences and aversions are, which then should be used to inform your business activities.

Opinions 156

Opinions Sample Focus Group Customer Satisfaction 156

Webbiquity

NOVEMBER 28, 2023

It’s the entire experience surrounding it, from making it easy to find important information to minimizing friction in the sales process. Affiliate sales support independent publishing For instance, many B2B decision-makers use Facebook for research and networking. Many sales reps struggle with it, as if stumbling in the dark.

B2B Sales 182

B2B Sales Webinar Metrics B2B Peer-to-peer 182

KoMarketing Associates

JANUARY 23, 2018

Most content marketers have two core beliefs about content: That “good” content (high-quality content) will outperform “bad” content every time, i.e. that good content gets more results. That good content takes more time to create than bad content. Time spent in creating content ?

Top of Funnel 275

Top of Funnel Marketing Automation Services Marketing Automation Automation 275

Marketing Insider Group

FEBRUARY 24, 2021

The research discovered that Amazon, Best Buy, and Target were leaders in the space, others had lots to improve upon. Less than one-third had clear contact information or instructions for blind users on how to seek help. Rehabilitation Act. The Americans with Disability Act (ADA). Air Carrier Access Act.

CMS Development 286

CMS Development Barriers Act-On User-Generated Content 286

Zoominfo

OCTOBER 16, 2018

The platform offers a unique and untapped goldmine of market research. If used correctly, Reddit can help marketers demystify their target audience, perform keyword research, and spark new campaign ideas—today we teach you how. Karma : How you act or behave on the website earns you karma. Keep reading! Find your audience.

Research 100

Research Peer-to-peer Marketing Automation Services User-Generated Content 100

Zoominfo

SEPTEMBER 3, 2020

Automated emails are great for showing possible buyers relevant and personalized information in a timely manner. Besides cutting down on time spent on manual tasks, email automation also offers: Personalized customer experiences – The act of nurturing builds a positive relationship with your lead. Technical Steps.

Automation 262

Automation Auto Responder Touchpoints Trigger Marketing 262

Marketing Insider Group

SEPTEMBER 7, 2020

Sure, content is a necessity, but the end goal is to see these readers act and make a purchase, download a document, or give us their contact information for later use. Research shows that longer landing pages can help brands generate upwards of than those with above-the-fold CTAs. Instead, utilize micro-commitments.

Conversion Rate 307

Conversion Rate Tactics Optimization Conversion 307

Zoominfo

NOVEMBER 20, 2023

The ability of generative AI to automate routine tasks, analyze data, and generate content is already freeing up valuable time that entrepreneurs, executives, and individuals can use to instead focus on more strategic decision-making. Each new example proves tantalizing hints of how much of a productivity game-changer generative AI can be.

Marketing Analytics Tools 130

Marketing Analytics Tools Lead Ranking Generation Work Management 130

Outgrow

APRIL 8, 2024

They are used to gather valuable information that can help decision-making, improvements, and strategic planning. You can take a look at Starbucks’ partner experience survey. Market Research Feedback Forms Market research forms play a vital role in gathering opinions on market trends , consumer preferences, and competitor analysis.

Outgrow 52

Outgrow Customer Satisfaction Work Management Marketing Management 52

ClearVoice

JANUARY 26, 2024

At ClearVoice, we understand that not all people are content people. Heck, not all marketing people are content people. We’ve been tempted to and have poured a ton of dollars into paid before, and we’re a content-led organization that has used content to grow our organic traffic 35X (and counting over the past five years).

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Biznology

APRIL 9, 2018

Most companies conduct various types of research to understand the needs of the market. These may include primary research, 3rd party research, brand wave studies, voice of the customer, and online surveys. Content is keyword. SEO based on keyword research is the first step in responding to this need.

Paid Search Agency 184

Paid Search Agency Buying Cycle Classified Ads Keywords 184

Webbiquity

JANUARY 18, 2024

So, do your research. Try to answer questions such as which demographics have engaged most with your emails or what content has performed best. Instead, you can gather opinions related to your products/services through surveys, and then utilize them to adjust the overall marketing campaign accordingly.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

Martech

MARCH 14, 2023

As marketers explore this generative AI tool without restriction, CMOs must assess its impact along three key functions: content production, ideation and market research. Content production Vendors have been touting AI’s ability to improve creative productivity by eliminating mundane tasks for years.

Marketing AI 124

Marketing AI Enterprise Management Paid Search Agency Work Management 124

Martech

FEBRUARY 6, 2024

Content spend will continue to grow. That means digital content, of course, not personalized direct mail. That means digital content, of course, not personalized direct mail. ” Yes, B2B buyers are acting like consumers, partly prompted by the enforced remoteness of COVID. Video will be everywhere.

Trends 110

Trends Work Management Advertising Agencies Marketing Management 110

Content4Demand

MARCH 25, 2021

At this time of year when everything is fresh and blooming, it’s good to refresh your ABM content marketing strategy. ABM remains high on the priority list of B2B marketers, according to the 2021 Demand Generation Benchmark Survey Report. And that’s where content comes in. B2B Craves ABM in Strategy Baskets. Titles are good.

Account Based Marketing 84

Account Based Marketing ABM Multi-Channel Content 84

Inbox Insight

OCTOBER 27, 2023

According to our first party research conducted within our IFP community, 99% of B2B marketers have witnessed significant sales and ROI increases by harnessing the power of intent data. When we talk about buyer intent data, we refer to the information gathered about a person’s online behavior. What is buyer intent data?

Buyer Intent 105

Buyer Intent Intent Data Intent Demand Generation 105

Launch Marketing

OCTOBER 20, 2021

However, for B2B leaders, the mix of content for thought leadership looks a bit different. With the rise in the use of digital channels to promote content, more and more organizations and individuals are utilizing every channel possible, flooding these channels with consistent content. Ideas for Thought Leadership Content.

B2B Thought Leadership 83

B2B Thought Leadership Thought Leadership Marketing & Strategy B2B 83

Marketing Insider Group

NOVEMBER 4, 2019

Yet the very tactic that entrepreneurs have used to snatch away some of these companies’ business—content marketing—can work just as well for legacy enterprises as it does for startups. To be successful, though, an enterprise content marketing strategy must conquer some key challenges that enterprise marketing teams face.

Enterprise Management 154

Enterprise Management Paid Search Agency Advertising Agencies Content Marketing 154

Exo B2B

JUNE 26, 2023

You’ve probably heard a lot about B2B content marketing. You’ve also probably read that it needs to be strategically researched, developed, optimized, shared and promoted. The authors asked an open question: “If you could change one thing about content marketing in your organization, what would it be?

Marketing AI 52

Marketing AI B2B Marketing Optimization Content Marketing 52

Marketing Insider Group

JANUARY 16, 2020

Blogging is the fundamental component of your content marketing strategy. My own research has shown that the more blogs you publish, the more visitors you attract, the more leads you can nurture, and the more conversions you will get! How do you plan for a year’s worth of content? No brand should cut corners on quality.

Planning 319

Planning Conversion Top of Funnel Custom Publishing 319

FunnelEnvy

MARCH 18, 2024

For example, if your buyer persona is a “Cost-Conscious CFO,” your email content could highlight features that demonstrate cost savings and ROI, like reduced subscription costs or improved lead generation efficiency. Then, you can personalize the experience by providing relevant content and resources at every touchpoint.

Buyer Personas 57

Buyer Personas Marketing AI Ideal Customer Profiles Webinar Metrics 57

Heinz Marketing

APRIL 19, 2024

In fact, research shows that it costs five times more to acquire a new customer than to keep a current one. Then, that information is handed off to your sales team so they know to demonstrate your product’s most valuable features for each user. The Power of Content Marketing Helpful content is a cornerstone of customer retention.

Lead Scoring 59

Lead Scoring Lead Ranking Acquisitions B2B Marketing 59

Top Rank Marketing

NOVEMBER 27, 2023

75 percent of B2B marketers are investing in influencer marketing , with 93 percent planning to use B2B influencers even more during 2024 , according to recent Ogilvy data which we covered in our “ 5 Winning Ways To Personalize Content With B2B Influencer Marketing.” ” Christopher S.

Marketing AI 89

Marketing AI B2B Marketing Enterprise Management Marketing Management 89

Vidyard

DECEMBER 3, 2014

KITCHENER, Ontario – December 3, 2014 – Vidyard , a global leader in video marketing and sales enablement solutions, today launched its integration with the Act-On marketing automation platform. The integration gives Act-On users the ability to track video viewing activities of their contacts across all distribution channels.

Marketing Automation Services 50

Marketing Automation Services Act-On Demand Generation Agencies Marketing Automation 50