Salesforce Marketing Cloud

JUNE 2, 2022

Einstein: Einstein Engagement Frequency “What-If” analyzer. Are you concerned about your customers feeling email fatigue from too many messages? The new “What-If” analyzer tile on the Einstein Engagement Frequency dashboard predicts how your next email send will impact engagement. Watch the demo to learn more.

Marketing AI 98

Marketing AI Features Personalization Ad Frequency 98

Zoominfo

SEPTEMBER 3, 2020

Though email is an extremely effective communication channel that’s ever-evolving, it’s one of the most time-consuming. Email automation takes more tedious tasks off your hands so more effort and resources can be put into impactful brand messaging. What Is Email Automation? Get a Demo What Are The Benefits Of Email Automation?

Automation 130

Automation Zoominfo Auto Responder Touchpoints 130

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]Email continues to dominate B2B marketing, but a generic approach isn’t enough. With its broad reach, affordability, and personal touch, B2B email marketing is essential for making a lasting impact on your audience. Let’s dive in! billion and is projected to reach USD 17.9

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]Email continues to dominate B2B marketing, but a generic approach isn’t enough. With its broad reach, affordability, and personal touch, B2B email marketing is essential for making a lasting impact on your audience. Let’s dive in! billion and is projected to reach USD 17.9

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Only B2B

FEBRUARY 28, 2024

By measuring intent accurately, you can laser-target your content, ad campaigns, and ABM initiatives to the most receptive audience. By analyzing website visits, content downloads, and social media engagement, intent data platforms create a comprehensive buyer journey map. Wondering why people buy? Unsure where to start?

Intent Data 71

Intent Data Intent Intent Signal Sales Qualified Leads 71

DotDigital

MAY 6, 2021

Customers are willing to give you the data you need to deliver relevant messages that meet their needs. Marketing automation and ecommerce store platforms collect data about browsing behaviors that ensure you can send targeted and relevant communications when the time is right. . 5 ecommerce campaigns to drive conversions and sales .

eCommerce 101

eCommerce Email Campaigns Email Marketing Campaigns 101

Liveintent

JANUARY 4, 2022

Email is back. The recent resurgence of email marketing is always worth exploring, and Kerel and Jessica asked Helene why email is so popular again. Email is appealing because it allows people to consume content without the noise. The programmatic landscape is evolving — and fast. ” she says. The takeaway?

Advertising Agencies 127

Advertising Agencies Marketing Analytics Tools Mobile Advertising Paid Search Agency 127

Webbiquity

OCTOBER 9, 2018

Today, personalization is more important than ever, as consumers and business decision makers alike are overloaded with content. While a lot of information gets ignored, personalized content tends to hit home. A similar reaction takes place in the brain when people receive personalized content. Image credit: Elastic Email.

Paid Content 253

Paid Content Personalization Lead Ranking Marketing Analytics Tools 253

Scoop.it

MARCH 2, 2023

You might have heard that content is an elixir for growing a small business. But how do you start to create high-performing content that cuts through the noise, moves people to take action, and grows your business? What Is Content Marketing? Why Should Brands Bother With Content Marketing? So let’s dive in.

Content Marketing 91

Content Marketing Lead Scoring Lead Ranking Brand Identity 91

Inbox Insight

OCTOBER 27, 2023

This data provides deeper insights into the buyer’s journey, helping businesses to better tailor their marketing campaigns and strategies to their target audience. The strength of a buyer’s intent can be gauged through the types of content consumed.

Buyer Intent 105

Buyer Intent Intent Data Intent Demand Generation 105

Litmus

AUGUST 29, 2022

Picture this: you’ve crafted a brilliant email campaign with just the perfect messaging. Bad news: your email reputation might have taken a hit. Good news: you can fix your email reputation with these steps. In this blog, we’ll cover: What is email sender reputation? Why has my email reputation gone down?

CAN-SPAM 103

CAN-SPAM Deliverability Domain Lead Scoring 103

SocialPilot

FEBRUARY 5, 2024

The frequency of purchases made on Twitter through influencer content is also 40%. The influencer marketing campaign included three factors: a brand, an influencer, and a social media platform to conduct the activity. Designing an influencer campaign on Twitter is not as easy as it sounds.

Twitter 96

Twitter Marketing AI Advertising Agencies Effectiveness 96

Martech

OCTOBER 30, 2023

Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. This guide tells you the most important things to know about sending emails that your customers want to receive and that inboxes won’t block. This can be executed as a “welcome” email.

Email Marketing 120

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 120

SocialPilot

FEBRUARY 26, 2024

AI marketing or artificial intelligence marketing refers to using AI models to improve marketing strategies and campaigns. Generative AI can analyze large amounts of data to identify patterns, predict consumer behavior, personalize content, optimize ad placements, and automate email marketing and customer service tasks.

Marketing AI 72

Marketing AI Work Management Marketing Budget Marketing Management 72

Vision6

OCTOBER 4, 2023

It’s a fact of life that people will unsubscribe from your email marketing list. Studies have shown that 59% of people unsubscribe from email lists because they receive too many emails. Another reason may be because they find the content repetitive or boring. And they’ll do it for a whole range of reasons.

Opt-out 52

Opt-out Ad Frequency Opt-in Ideal Customer Profiles 52

The Lead Agency

APRIL 14, 2024

You’re researching, comparing, and have just now landed on the relevant, tangible information that will actually help you get better B2B marketing results. After all, we all love content. Your content helps them to qualify your business as a viable option for whatever their needs. Finding the right information is tricky.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Litmus

MARCH 18, 2021

As email marketers, we’re always looking for that elusive sweet spot: sending the right message at the right time to the right person. Get any of those wrong, and your email could fall flat. So how can you get closer to this ultimate email dream? Email preference centers. What an email preference center is (and isn’t).

Opt-out 144

Opt-out CAN-SPAM Opt-in Tips 144

Sana Commerce

FEBRUARY 21, 2023

Personalization can happen anywhere your customers engage with your brand, products or services, such as on your company website, landing pages, web store(s), emails, printed materials, social media channels, marketplaces, your delivery services, etc. Making relevance an attractive trait in information.

Personalization 98

Personalization B2B Sales Qualified Leads Business 98

Content Marketing Institute

JANUARY 11, 2019

You send a well-designed email with a meaningful subject line, follow all the best practices, and somebody still clicks on unsubscribe — the worst nightmare for any email marketer. According to MarketingSherpa , the top reason why your audience unsubscribes from emails is that they get bombarded with them from many sources.

Ad Frequency 97

Ad Frequency Click Rate Churn Rate Sales Qualified Leads 97

Martech

FEBRUARY 4, 2022

Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. That is why the team at MarTech have created this Email Marketing Periodic Table that tells you everything to know about sending emails that your customers want to receive and that inboxes won’t block.

Deliverability 112

Deliverability Work Management Marketing Management Marketing AI 112

NetLine

DECEMBER 18, 2023

Buyer-level intent data, specifically, is sourced from dozens of intent signals that are gathered from multiple touch points throughout the customer journey, from the content prospects consume to the conferences they attend. Third-party data is reflective of previous activity, search queries, and content consumption across multiple sources.

Intent Data 64

Intent Data Intent Top of Funnel Ideal Customer Profiles 64

Madison Logic

MARCH 6, 2024

Increased Engagement and Conversion Rates The relevance of your content and messaging is key to providing a superior customer experience along the buyer’s journey. This data-informed list is your target account list—and it’s foundational to your ABM strategy’s success.

Demand Generation 52

Demand Generation Sales Management Ideal Customer Profiles Buy 52

Adobe Experience Cloud Blog

JUNE 19, 2020

Audience Segmentation: The Great Balancing Act. Every marketer faces a similar dilemma with each program: reaching the most engaged and relevant audience and maximizing conversion without fatiguing the recipients and driving opt-outs. But how can you reduce send lists while also reaching or even exceeding your goals?

Marketing AI 174

Marketing AI Segmentation Marketo B2B Thought Leadership 174

Vision6

APRIL 4, 2023

Did you know that B2B email marketing can be a highly effective way to connect with other businesses? With the right strategy in place, you can use email campaigns to generate new leads, share exciting product updates, and build lasting relationships with your target audience. What is B2B email marketing?

Email Marketing 52

Email Marketing ROI B2B Marketing Planning 52

Inbox Insight

APRIL 11, 2022

Knowing your audience – Look at their digital footprint to understand their favorite watering holes, consumption habits and content preferences to personalize the experience as much as possible. Aligning content to the channel – Keep messaging consistent, but adapt your format to suit the environment and state of mind your audience is in.

Multi-Channel 98

Multi-Channel Ideal Customer Profiles Paid Content Advertising Channels 98

Sprout Social

JUNE 14, 2022

Looking to tap into the marketing strategy that gets 4x more open rates than email? In this post, we’ll take a look at what SMS marketing is, different types of SMS marketing campaigns and share some examples of how businesses are using SMS marketing to reach their goals. Types of SMS marketing campaigns. It’s something 6.57

SMS 108

SMS Marketing & Strategy Marketing Strategy Planning 108

Martech

MAY 6, 2022

Whether you think of email as an art, a science or both (as I do), there’s no escaping the reality that email is a numbers game through and through. Knowing which numbers (or metrics) to track will help you assess and continually optimize your email program’s performance and help you find useful solutions to improve it.

Budget Programs 100

Budget Programs Work Management Marketing Management Planning 100

ClickDimensions

SEPTEMBER 10, 2018

Are you ready to level up your content marketing game? Attendees at last week’s Content Marketing World in Cleveland, Ohio certainly were, as they gathered to attend the world’s largest content marketing event. ” In it, he revealed that the new Player 2 that we face in our content marketing efforts is trust.

Content Marketing 89

Content Marketing Planning Content Conference 89

Only B2B

DECEMBER 27, 2017

Increase the frequency of publishing the content. Content helps to give you some authority and credibility. Content helps to give you some authority and credibility. Focusing on the very fact creating and increasing the frequency of content publishing can give you a better visibility along with reliability.

Ad Frequency 102

Ad Frequency Lead Generation Lead Scoring Lead Ranking 102

DivvyHQ

JUNE 11, 2019

Content marketing is known for being challenging in the “measuring ROI” department. Firstly, it’s difficult to trace sales, leads, or even traffic back to an individual piece of content. Content may also create leads and drive conversions indirectly by: Raising your brand profile. Source: [link].

Top of Funnel 101

Top of Funnel Content Marketing Lead Ranking Marketing Analytics Tools 101

Martech

JUNE 8, 2022

Hashed Email: Registered emails are anonymized and these Hashed Emails (HEM) IDs are designed to act as a universal match-key for targeted adverting. Those changes, paired with new state-by-state legislation for consumer privacy, force advertisers to rethink almost everything they know about digital marketing.

Multi-Touch Attribution 113

Multi-Touch Attribution Enterprise Management Paid Search Agency Work Management 113

Litmus

OCTOBER 24, 2018

As a marketer either doing business in an EU country or holding data on EU-resident customers, the work that went into preparing your email marketing program for GDPR ‘s May 25 deadline is just preliminary. GDPR has long-term effects that will require fundamental shifts in your email strategies. Even then, you can’t lean back.

Opt-out 97

Opt-out Opt-in Acquisitions Ad Frequency 97

DivvyHQ

APRIL 30, 2019

While there is no shortage of “best practices” for content marketers, they often don’t make a lot of sense because they’re too contextual or specific to certain types of companies. But what about a list of specific do’s and don’ts for content marketers that are practical and applicable to all?

Planning 111

Planning Content Marketing Work Management Marketing Management 111

Valasys

JULY 20, 2020

Any businesses can construct online media accounts and post the articles, products, and services through content or video clips. Online platforms experts suggested brands endure exclusive benefits on social media marketing as follows: Worthwhile Content Promotion. B2B falls flat on forming status among social platforms.

Paid Content 86

Paid Content Social Media Social Marketing B2B Marketing 86

Belkins

DECEMBER 20, 2020

Publish compelling content in your blog to engage your audience. Make an email introduction. - key measurement criteria and tools data ecosystem (relevant CRM) Your document should become your sellers’ handbook, mastering their skills. Here are some tips for you to win more clients: - Ask your existing customers for referrals.

Ideal Customer Profiles 111

Ideal Customer Profiles Work Management Planning Advertising Agencies 111

Valasys

JUNE 19, 2020

All spheres of marketing landscape were impacted, and email marketing was no different. Email marketing has always been an indispensable part of the B2B marketing landscape and is a way for businesses to communicate with their potential customers fast, incurring a minimum cost, and in an accessible and replicable manner.

Email Marketing 71

Email Marketing Work Management Planning Word of Mouth 71