Buzz Marketing for Technology

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In B2B Marketing: Content is Media

Buzz Marketing for Technology

For some reason there is a lot of confusion about the word Content lately. Back in the late 90s when the internet was just heating up we all heard alot about how “Content is King&#. But these days for B2B Marketers I think we need to take it a step further and say that “Content is Media&#. Can you stick to it?

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How to Market and Sell to the Modern Buyer

Buzz Marketing for Technology

This webinar was sponsored by Act-on Software and featured Amber Armstrong ( @ ambarmstrong ) Program Director of Commerce, Social and Mobile Amplification at IBM, Jeff Soriano (@ sorianojeff ) Senior Director of Demand Generation at Offerpop and Rachel Rosin (@ rosin_ rachel ) Marketing Programs Manager at Act-On Software.

Planning 100
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Predictions for 2015: Start Off the New Year Knowing the Future of Social

Buzz Marketing for Technology

Real time sales and service – Charlie made the point that delivering real-time content to sales and service enables our front lines interfacing with customers to create value by providing content that makes their jobs easier, answers the questions customers are asking, and sets Symantec up as the trusted expert in a real-world relationship.

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Scaling Social Globally: Best Practices for Engaging With an International Audience

Buzz Marketing for Technology

This webinar was sponsored by Act-On Software and featured Mike Stenberg ( @stenmic ), Global Vice President of Digital Marketing for Siemens, and Andrew Ashton ( @AndrewLAshton ) Social Media Analyst at Yum! We discussed the best practices in scaling a social media team and content on a global basis.

Practices 100
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Enabling Sales for New Growth Opportunities

Buzz Marketing for Technology

What if we could prepare our subject matter experts to react quickly, time our content with the news cycle, and launch an advertising campaign that could help demystify the rule for our clients and potential prospects? Throughout the first added our DOL-focused publications, webcasts and videos, as well as other related content.

Webcast 58
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More B2B Marketing on Mad Marketing TV — The After Party

Buzz Marketing for Technology

Approaches for creating engaging content. - MadMarketingTV is sponsored by Act-On Software: Marketing Automation for the Fortune 5 Million. After last weeks show, guest host Jeff Ogden and B2B marketing expert, Paul Dunay discuss: - Marketing at a small company versus a larger company. Visit [link] to learn more.

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The Missing Link Between Media and Marketing

Buzz Marketing for Technology

The prospect marketing effort, which is predominantly driven by third-party media investments in content syndication, search and advertising, is still very fragmented and, worse, seldom measured or optimized. We are not connecting that media investment, the prospects generated, nor their data, with our marketing systems and processes.