Anything Goes Marketing

OCTOBER 20, 2009

I’m getting much better at this juggling act and on some of those nights when he stays up I’ ve been able to generate some blog post ideas – I just didn ’t have the two hands needed to type until now. :) So here we are. Here are the key items that you need to consider in building a lead nurturing culture: Targeted, Engaging Content is King.

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Ad Building Top of Funnel 100

Anything Goes Marketing

APRIL 23, 2007

From scanning through the comments, USA Today has provided a forum for its members to cope with this senseless act by allowing visitors to have their say. Simple, Boring, EFFECTIVE RSS Feeds : If you're still one of those people that could care less about RSS it's time to get serious about it if you produce quality content on a regular basis.

Web 2.0 100

Web 2.0 RSS User-Generated Content Communities 100

Anything Goes Marketing

JULY 20, 2006

I was vastly dissapointed to read a "filler" article with great lines like " Remember: Your customers can’t act on your email campaign if they never receive it." You mention the preview pane in your article but you don't put two and two together that in a preview pane, you can typically see the content and call to action (if there is one).

Open Rate 100

Open Rate Act-On Tagging Email Campaigns 100

Anything Goes Marketing

JULY 15, 2006

If there is negative content written about you, like the Dell Gripes site , plan a strategy to counter it. If it is, be prepared and act. In my last post I focused on writing blog posts. The other half of your job is to listen to what people are writing about your company. For example, how can you involve consumers more?

Brand Identity 100

Brand Identity Branding Buzz User-Generated Content 100

Anything Goes Marketing

JANUARY 23, 2007

I've been reading a few articles lately about how some user-generated content ad campaigns such as the one that Dove ran called Dove Cream Oil Body Wash Ad Contest "failed" as it wasn't well received by the YouTube community. What does this all mean? It means that YouTube is much more then just a community in itself as Shmuel perceived it.

Youtube 100

Youtube Web 2.0 User-Generated Content Blogger 100

Anything Goes Marketing

DECEMBER 21, 2009

This may mean creating a lead nurturing program for new inquires on your website or using dynamic content in emails that presents a more relevant message. This may mean creating a lead nurturing program for new inquires on your website or using dynamic content in emails that presents a more relevant message.

Work Management 100

Work Management Marketing Automation Services Marketing Management Planning 100

Anything Goes Marketing

JUNE 29, 2009

PURLs act in the same way as they have your name as part of the URL and they take you to what you feel is an exclusive website designed just for you. Personalized email/direct mail content. Personalized URLS (PURLS): I like to think of PURLS like those place cards at weddings that have your name on it and tell you where you’re sitting.

Tactics 100

Tactics Automation Personalization Planning 100