Optinmonster

FEBRUARY 11, 2024

Check out our guides on getting traffic from Facebook and using Twitter for lead generation for more actionable tips you can use to spread the word on social media. Gamify Your Onboarding A tried and true growth hacking tactic many companies use is rewarding users both for using the product and for bringing in new users.

Paid Content 87

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 87

SocialPilot

JANUARY 26, 2024

In the same context, a well-crafted AI prompt acts as a clear set of instructions to the AI assistant , guiding it to generate content that perfectly aligns with your marketing objectives. ” “Create a Twitter thread outlining key insights from our recent industry [report]. What is your post about?

Examples 78

Examples ROI Planning Work Management 78

Scoop.it

MARCH 26, 2020

We talk a lot about content curation and how it can help companies thrive in their industries. If you’re part of a communications team for your company (including if you’re a one-person team, of course), you’ll love the power of content curation. Monitoring news about your company. Collaboration with your social media team.

Curation 74

Curation Press Paid Search Agency Content 74

Content Marketing Institute

DECEMBER 7, 2018

But data shows that companies are spending far too much time producing emails. According to The Litmus 2017 State of Email Report , 68% of companies take at least one week to produce one email. With most companies reporting having one to five emails in production at any given time, that means a lot of time is spent just on email.

Automation 100

Automation Marketing Automation Services Work Management Marketing Analytics Tools 100

SmartBug Media

MAY 15, 2020

A national digital marketing company, SmartBug understands the importance of a digital footprint. Having a website in this day and age is expected, but a website with no traffic does you no good. Want to get the most traffic out of your blog? Backlinks act as votes for search engines which will help with your on-page rankings.

Cost 105

Cost Paid Search Agency Planning Work Management 105

Valasys

APRIL 11, 2023

For businesses working with a website design company, a website relaunch is a crucial step in their digital marketing strategy. Then, ask them if there are any other companies or products they use for similar purposes as yours. Use a Web Design Company to Revamp Approaching a web design company is the best way to revamp your website.

Paid Content 52

Paid Content Marketing Websites Mobile Advertising Ideal Customer Profiles 52

Content Marketing Institute

SEPTEMBER 3, 2018

Whether or not they’re directly involved with your content analytics, it’s critical that content creators understand how their work impacts overarching company goals. Can I act on these metrics (i.e., Twitter followers, website traffic) are easy to track, they’re rarely insightful independent of other data.

Webinar Metrics 109

Webinar Metrics Peer-to-peer Effectiveness Content Marketing 109

Content Marketing Institute

SEPTEMBER 28, 2018

Second, social media listening is identifying how your brand/company/product/CEO or any other valuable keyword is mentioned on social media platforms. Social media listening tools, e.g., Awario (disclosure: I work for the company), Mention , and Talkwalker , enable you to efficiently track those mentions. Here’s how: 3.

Social Media 111

Social Media Tools Work Management Media 111

Optinmonster

DECEMBER 22, 2020

Never buy a list of email addresses , or you risk violating the CAN-SPAM Act and may be subject to penalties of up to $16,000. While you may think that they would appreciate your newsletter, sending emails to them violates the CAN-SPAM Act because they did not give you permission. Your IP Address Is or Has Been Used for Spam.

CAN-SPAM 140

CAN-SPAM Trigger Marketing Open Rate Deliverability 140

Outgrow

FEBRUARY 25, 2021

Source: Twitter. Ads on Facebook, Instagram, YouTube, and Google, and PPC ads are huge drivers of traffic depending on the industry you function in. Here’s a case study of ABM optimized landing pages that led to an overall demo rate of 38% and lower CPC on paid traffic. The best part? It’s free of cost!

Top of Funnel 72

Top of Funnel Paid Content Webinar Metrics Guerilla Marketing 72

Unbounce

MAY 24, 2021

It’s formatted nicely, you have persuasive calls to action (CTAs) throughout, and you’ve even included visuals that act as social proof (you marketing genius, you). Unfortunately, it can be an uphill battle to capture some of that traffic unless you know your target audience as well as you know your product. billion searches.

Landing Pages 145

Landing Pages Paid Content Traffic Paid Search Agency 145

Valasys

MAY 6, 2021

Furthermore, the accelerated pace of digital transformation has revolutionized the way companies and people relay their messages to customers globally. People of all age groups have been increasingly using diverse social channels such as Twitter, Facebook, and YouTube and thus are predominantly receiving hundreds of advertisements in a day.

B2B Marketing 52

B2B Marketing Planning B2B Digital Transformation 52

Convince & Convert

APRIL 24, 2014

You already know that a blog can be a powerful tool for building authority and thought-leadership, sharing benefits of your company/product, and addressing your audience’s needs and concerns. But what happens when your goals are specifically around selling ideas and not products or services? Aim to post twice per week.

Cross-Selling 159

Cross-Selling Budget Programs RSS Ad Frequency 159

PureB2B

JUNE 20, 2022

This goes for old-school companies that swear by cold calling—which still plays a surprisingly important role within prospecting—and modern digitally-focused brands alike. Time your test to coincide with periods of high traffic to achieve statistical significance more quickly. Bank on social proof.

Lead Scoring 62

Lead Scoring Lead Ranking Sales Qualified Leads Generation 62

Hubspot

NOVEMBER 5, 2019

However, if you spend too much time trying to figure out which metrics are important for your business, you won't have any time to analyze and act upon them. So let's say your brand's Twitter account has 6,000 followers in September, at the end of Q3. Depending on your company and industry, ROIs can differ greatly.

Cost Per Click 98

Cost Per Click Social Media CPC Media 98

Content Standard

OCTOBER 2, 2018

Hosting your own digital publication as a subdomain of your company’s website is standard practice in the business of content marketing, and for good reason. The platform has a built-in readership of 60 million monthly users, according to the company. So what is Medium, exactly?

Advertising Mediums 68

Advertising Mediums CMS Development Brand Identity Branding 68

markempa

DECEMBER 30, 2008

Here’s a case study that MarketingSherpa released earlier this month that follows one company through its social media adventure. In the end, the team’s analysis showed a dramatic correlation between the use of social media channels and the growth of the company’s Web traffic and leads. I’ve been blogging for over five years.

Lead Generation 120

Lead Generation Social Media Generation Webinar Metrics 120

GreenRope

MAY 28, 2020

Some companies put together a social incentive bonus rewarding their employees for active engagement on social media. Facebook, Twitter, LinkedIn, Instagram, Pinterest, etc. How to Market Your Business on a Zero (or Small) Marketing Budget. Budgets aren’t endless, and hard times call for making the most of the budget you do have.

Marketing Budget 52

Marketing Budget Budget Programs Marketing Budget Creation Planning 52

Content Standard

JANUARY 18, 2019

The company’s new ad campaign hopes to change that, as CEO Brian Moynihan “picks up the mic” and adds his voice to the brand’s content marketing thought leadership efforts. This can include industry and business publications, op-eds, or writing on a company blog. ” What Is The Value Proposition?

Thought Leadership 67

Thought Leadership B2B Thought Leadership Paid Search Agency Content Marketing 67

Oktopost

MARCH 31, 2021

81% of companies implemented video in their marketing strategy, a 63% boost from 2019. This upward trend shows no sign of slowing, with 82% of internet traffic expected to be composed of video content by the end of 2021. . One trendy format for B2B companies is animated explainer videos. Why Video Marketing. Live Streaming .

Paid Content 69

Paid Content Video Marketing Work Management Marketing Management 69

Ontraport

APRIL 14, 2021

The Exposure sub-stage is geared towards people who have never heard of your brand before, and it’s all about using organic traffic from social media and article mentions, media placements and backlinks to create brand awareness. The idea of gaining customers sounds pretty straightforward. Here’s a quick overview of each: Exposure.

Paid Content 105

Paid Content Brand Identity Branding Lead Scoring 105

ClearVoice

MARCH 7, 2020

Social media is the thing that every brand acknowledges they need, yet many companies struggle to crack the code of success or lead conversions on the platforms. Hashtag – A hashtag on social media connects similar content and like-minded people, acting as a real-time aggregator for content that reflects the same hashtags.

Paid Content 111

Paid Content Social Media Social Marketing Media 111

Outgrow

FEBRUARY 14, 2023

Leads for SaaS companies come both organically and inorganically through organic searches, social media, and ads. For a SaaS company, there is no physical product demo. goals can act as a foundation for the achievement of long-term targets. Having a blog on your website is a compelling way to capture leads for your SaaS company.

Lead Generation 52

Lead Generation Webinar Metrics Paid Content Lead Ranking 52

Convert

JANUARY 25, 2021

The point is to be certain you understand what your company is trying to achieve, so you know you’re investing your marketing resources in the right places. Let’s say your company needs to get more customers. But, if this is not the case in your organization, you may have some extra legwork to do. Drive more click-throughs on paid ads.

Paid Search Agency 59

Paid Search Agency Marketing Analytics Tools Click Rate Clickthrough 59

Content Marketing Institute

MARCH 22, 2018

HANDPICKED RELATED CONTENT: How to Stop Acting Like a Marketer and Start Acting Like a Publisher. About 15 percent of email subscribers are loyalists – people who open and click on more than 10 iQ e-newsletters every three months. A lot, it turns out. Luke Kintigh, head of publishing at Intel iQ, shares how they did it.

Marketing Automation Services 108

Marketing Automation Services Work Management Marketing Management Paid Search Agency 108

PureB2B

OCTOBER 29, 2017

Newsletter Signup. Newsletter signup forms are quite simplistic, only ever requiring one or two fields for users to submit. When a user submits a newsletter signup form, they’re expressing a desire to consume your content on a regular basis. Take Facebook, Twitter, and Instagram for example. Types of Online Forms.

User-Generated Content 54

User-Generated Content Mobile Marketing Newsletter Marketing Management 54

KoMarketing Associates

JANUARY 16, 2014

B2B companies who actively blog receive 67% more leads than those that do not ( source ). Aside from reader-friendliness, bloggers effectively using images in posts will actually see more traffic to their posts. Blogging has emerged and remains a critical component of B2B content marketing strategies across all industries.

Promotion 120

Promotion Practices B2B Best Practices 120

Content Standard

OCTOBER 1, 2018

It starts with understanding that the best types of brand humor, like the best comedy acts, are well thought out and cleverly crafted—not crass and pandering to the lowest common denominator. SpaceX is a massive aerospace company that’s accustomed to posting about orbital missions and engineering research.

Brand Identity 67

Brand Identity Branding Paid Search Agency Television marketing 67

Hubspot

MAY 14, 2019

Email marketing is sending educational or entertaining content and promotional messages to people who willingly subscribe to your email newsletter. Events can take place in-person or online, and companies can either host an event, attend as an exhibitor, or participate as a sponsor. The Ultimate List of Types of Marketing.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

Parse.ly

SEPTEMBER 24, 2019

Plus, did you know we produce a newsletter every other week? Acting opportunistically, I offered it in trade for a logo for Parse.ly. In 2009, our typeface was influenced by the logos of WordPress and Twitter. See, for example, this version of Twitter’s 2009 logo: Our simplified revised logo. University Partners.

Brand Identity 40

Brand Identity Branding Startups Domain 40

Ontraport

APRIL 14, 2021

The Exposure sub-stage is geared towards people who have never heard of your brand before, and it’s all about using organic traffic from social media and article mentions, media placements and backlinks to create brand awareness. The idea of gaining customers sounds pretty straightforward. Here’s a quick overview of each: Exposure.

Paid Content 72

Paid Content Brand Identity Branding Lead Scoring 72

Moz

JANUARY 5, 2020

Residents, new neighbors, and travelers seeking what you offer will almost certainly find something about your company online, whether it’s a stray mention on social media, an unclaimed local business listing generated by a platform or the public, or a full set of website pages and claimed listings you’ve actively published.

Google 78

Google SEO CAN-SPAM Communities 78

Ambal's Amusings

OCTOBER 15, 2009

in Social Media Measurement – Anna O’Brien (Random Acts of Data blog). Blog Marketing Interactions Twitter Ardath421. Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Content Standard

SEPTEMBER 12, 2018

For marketers who fear they’ve got all the right reporting tools, but are perhaps not paying attention to the right values within these reports, here’s how to determine and act upon the metrics that actually matter for your brand. Impressions Aren’t Always That Impressive. Image attribution: Michael Afonso.

Impressions 62

Impressions Lead Scoring Lead Ranking CMO 62

Convince & Convert

JULY 27, 2010

Instead, traffic here on Convince & Convert is actually UP since I went on vacation. Instead, traffic here on Convince & Convert is actually UP since I went on vacation. Some of the guest writers blog on occasion at their own sites. None of them blog routinely. You would be entirely wrong. Visits are up. Page views are up.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

Hubspot

AUGUST 12, 2020

Whether your sales process relies on inbound leads or targeted outreach, whether you’re a big company or small, whether your sale is complex or simple; inbound sales is relevant. Inbound salespeople focus on their prospect's pain points, act as a trusted consultant, and adapt their sales process to the buyer journey.

Sales Management 95

Sales Management Top of Funnel Buy Advertising Agencies 95

Ambal's Amusings

MARCH 18, 2010

Blog Marketing Interactions Twitter Ardath421. Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. 50 newsletter signups (potential leads). Blog Demand Generation Twitter abneedles.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100