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How leaders should act on an agile marketing team

Martech

I worked for a cereal company once that had a crisis when their cereal was tainted. Does the team need to think about lead generation and what happens next, or is just sending the email enough? As an agile team member, it’s important to help your boss understand the impact of you taking on her ‘really quick task’ to the team.

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Enhancing Patient Care: 4 Strategies for Life Sciences Companies

Salesforce Marketing Cloud

Build a more connected pharma operation Learn how pharmaceutical companies can drive patient and customer engagement with an integrated technology platform. Pharma companies can work with these organizations to increase patient involvement and improve the experience. Download the free guide 1.

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5 Successful Lead Generation Strategies

Zoominfo

The world has been stirred up by a global pandemic, most of us are still working from home, and digital marketing strategies have become a critical part of every company’s survival. One thing is clear — lead generation has never been more central to a business’ success. Content is an essential pillar of any lead generation strategy.

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4 Calls-to-Action Proven to Increase Lead Generation

Marketing Insider Group

Well-crafted CTAs encourage prospects to click and convert to a marketing qualified lead (MQL), or possibly to a sales qualified lead (SQL), depending on which type of CTA you present. Are we targeting leads in the consideration-stage who are comparing and contrasting solutions and might benefit from downloading a case study?

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Contact vs. Company Intent Signal Data

Contact and company intent data both have their advantages. Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs.

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5 Steps to Improve Lead Generation ROI

Marketing Insider Group

Let’s be honest, your lead generation strategy might need some work if it’s not producing ROI. The whole point of lead generation is to generate leads that close! More (quality) leads = more sales = increased revenue, which makes everyone happy. However, lead generation often starts with marketing.

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Accelerate Your Lead Response Time And Turn Inbound Leads into Opportunities

Zoominfo

Lead response time can make or break your sale. How to Lower Response Time on Inbound Leads. One approach would be to set up email workflows that are triggered by any leads that fill out a form on your website. One approach would be to set up email workflows that are triggered by any leads that fill out a form on your website.

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10 Sales Leaders Share their Strategies for Writing Winning Proposals

This balancing act is crucial. Proposals can cement a sale, lead to a larger-than-expected transaction, or even result in more business down the line. PandaDoc asked 10 high-profile B2B sales leaders from companies like G2 Crowd and Sales Hacker how to get it right. You don't want to get it wrong.