SalesIntel

JANUARY 15, 2024

B2B data may significantly influence a company’s performance. Companies use B2B data to understand other firms better, make better decisions, develop new business prospects, and support marketing and sales teams. This is especially a boon for mid-market B2B companies that seek accurate and cost-effective data solutions.

Ideal Customer Profiles 52

Ideal Customer Profiles Lead Ranking Paid Search Agency Marketing Qualified Leads 52

Oktopost

OCTOBER 30, 2023

In today’s business environment, the ability to discern and act upon a potential customer’s needs and desires can be transformative, enabling businesses to engage with prospects more effectively and convert them into loyal customers. Now, this data is no longer held exclusively to the owners of a company’s social media accounts.

Intent Data 124

Intent Data Top of Funnel Intent Urgency Marketing 124

Marketing Insider Group

FEBRUARY 23, 2021

Case studies help you build a story around your customers, products, and services. And 90% trust what other customers say about a company over what the company says about itself. It proves to other consumers that your product or service works, including data to back your claims. Quick Takeaways. Source: Gartner.

Case Studies 282

Case Studies Case Study Studies Top of Funnel 282

Zoominfo

DECEMBER 4, 2019

Naturally, platforms like LinkedIn, Twitter, and Facebook have become essential tools in a recruiter’s strategy. We’ve all been there: you open up your LinkedIn messages and find a sloppily-written note from a recruiter that hasn’t done their homework. They even spelled your name wrong.

High Quality Lead 221

High Quality Lead Outreach Zoominfo Social Media 221

SocialPilot

JANUARY 26, 2024

In the same context, a well-crafted AI prompt acts as a clear set of instructions to the AI assistant , guiding it to generate content that perfectly aligns with your marketing objectives. “Generate a short, engaging Instagram story script that highlights one unique feature of [Product] each day for a week.

Examples 78

Examples ROI Planning Work Management 78

Content Marketing Institute

AUGUST 31, 2023

These versatile tools can speed up tedious production tasks and spare writers the frustration of staring at a blank page. Here’s what they say you should – and shouldn’t – do: Do: Use AI for writing and editing assistance Generative AI tools can help you overcome lank-page syndrome” by acting as your research and brainstorming buddy.

Marketing AI 122

Marketing AI Content Marketing Planning Ethics 122

Oktopost

FEBRUARY 24, 2022

In fact, according to LinkedIn , 78% of social sellers regularly outsell their peers who don’t use social media in their sales processes. In this article, we’ll take a look at the process of social selling and how it can help B2B companies generate more leads (and ultimately more revenue). How to Do Social Selling on LinkedIn.

Peer-to-peer 171

Peer-to-peer B2B Thought Leadership Brand Identity Branding 171

Marketing Insider Group

MAY 11, 2020

While companies have relied on traditional marketing strategies for decades, some are still wondering, what is content marketing really? It involves brands acting more like publishers and creating content on a destination you own (your website) that attracts visitors. And why do I need it now? What Is Content Marketing Really?

Paid Content 166

Paid Content Paid Search Agency Content Marketing B2B Thought Leadership 166

Oktopost

MARCH 7, 2022

Social listening is the act of monitoring feeds and platforms for references to your brand, products, competitors, and related keywords, and then taking the extra step to analyze and comprehend what’s being said, who’s saying it, and why, so that you can take action based on that information. What is Social Listening?

Marketing AI 155

Marketing AI B2B Work Management Marketing Management 155

BOP Design

JANUARY 7, 2022

Many companies have B2C, B2B, and B2G marketing channels. B2B marketing is unique because it typically involves multiple decision-makers, a longer sales cycle, and higher-priced products or services (compared to B2C). So targeted that a B2B company may only have 30 prospective clients in the entire world. can all be B2B.

B2B Thought Leadership 117

B2B Thought Leadership Paid Search Agency B2B Thought Leadership 117

SocialPilot

JANUARY 21, 2024

So, when these same influencers promote any relevant brand’s product or service, they are likely to try them. The marketing part happens when these individuals leverage their influence and reach to promote the brand’s products or services. Marketers understand that people trust the words of influencers rather than their own.

Social Media 96

Social Media Media Paid Search Agency Marketing Budget Creation 96

Sprout Social

JUNE 13, 2023

I spoke with Loren Siegel Atlassian’s Community and Social Engagement Senior Team Lead to learn how Sprout helps her team execute premier social customer care, boost team productivity and understand their audience to craft better community connections. In 2021, the company incorporated the Smart Inbox and Publishing add-ons.

Social Media 102

Social Media ROI Work Management Marketing Management 102

Sprout Social

NOVEMBER 3, 2022

Top-performing companies are already expanding their social strategy beyond marketing, with departments like customer service, corporate communications, investor relations, product, research and development and human resources joining in on social decisions. Most companies have a good handle on their brand accounts. Insightful.

Social Marketing 113

Social Marketing Work Management Business Marketing Management 113

EveryoneSocial

JANUARY 4, 2021

For companies that want to drive efficiency for sales, investing in social selling tools is key to saving time and effort. Those companies and teams that embrace it are finding themselves ahead of the competition. With so many products and platforms available, how do you decide which tools to use and integrate into your sales process?

Tools 121

Tools Peer-to-peer Outreach Social Networks 121

Sharpspring

NOVEMBER 10, 2020

As a marketer, you have numerous ways to reach your target audience: from product research to social media posts and pay-per-click (PPC) advertisements to blog articles and everything in between. Marketing is the act of reaching out to a target audience in an attempt to sell products or services. 1 – Keywords.

Internet Marketing 108

Internet Marketing Paid Content Marketing Automation Services Planning 108

PureB2B

JULY 18, 2018

Writing blogs regularly helps keep your website fresh while building visibility on Google keyword searches. This is also where you can communicate and share information through dialogue whether it’s on Facebook, LinkedIn, or other social channels. Leads are some of the most effective markers that measure the growth of your business.

Lead Generation 79

Lead Generation Lead Scoring Lead Ranking Paid Search Agency 79

Spiralytics

MARCH 27, 2024

Poor content quality, limited creativity, and lack of keyword optimization… are these issues your brand struggles with? The Philippine government has taken steps to support the content writing profession by enacting Republic Act No. To meet deliverables and maintain productivity, you need to master time management skills.

Advertising Agencies 62

Advertising Agencies Work Management Paid Search Agency Content 62

Hubspot

SEPTEMBER 18, 2023

If you contact a prospect right after they buy an expensive competitive product, they're not going to bite. These quarterly calls can give salespeople an inside peek at publicly owned companies’ performance and future expectations. You can check the company’s investor relations section on their website for the number.

Trigger Marketing 72

Trigger Marketing Press Eye-Tracking Marketing Analytics Tools 72

Salesforce Marketing Cloud

JANUARY 24, 2022

These stats and other data from the Small and Medium Business Trends report make it clear: The right small business marketing tools can help your company move forward and grow. Is it “Homepage>product page>trial?” Talk to the sales and product teams about identifying high-converting actions. or “Homepage>pricing>trial?”

Small Business Marketing 98

Small Business Marketing Marketing Automation Services Budget Programs Lead Scoring 98

Scoop.it

MARCH 2, 2023

Differentiate from competitors In a competitive market, you’re up against hundreds of companies offering similar products and pricing, so how do you differentiate yourself from them? Blogs are usually used to educate your readers and provide a hub to gain industry and product-related information. Social media content 3.43

Content Marketing 91

Content Marketing Lead Scoring Lead Ranking Brand Identity 91

Salesforce Marketing Cloud

APRIL 18, 2023

Get deals done, make customers successful, and help your company grow. Close more deals with AI AI can log your activities, target the right leads, and boost productivity. With generative AI, you can use text-based prompts to quickly research target companies for information to use in prospecting emails. Time-consuming, right?

Generation 98

Generation Sales Qualified Leads CRM Work Management 98

Outgrow

FEBRUARY 14, 2023

Leads for SaaS companies come both organically and inorganically through organic searches, social media, and ads. For a SaaS company, there is no physical product demo. For a SaaS company, there is no physical product demo. goals can act as a foundation for the achievement of long-term targets. Set S.M.A.R.T

Lead Generation 52

Lead Generation Webinar Metrics Paid Content Lead Ranking 52

Brandpoint

JUNE 1, 2022

Brand awareness is how familiar people are with your brand, as well as the products or features that distinguish your company from competitors. The phrase “on brand” really picked up over the past few years when referring to personal brands, but it’s also a reflection of what your company’s brand should look like.

Ideal Customer Profiles 77

Ideal Customer Profiles Brand Identity Branding Planning 77

Heinz Marketing

NOVEMBER 24, 2021

Your writing should convince the reader to take action, by either engaging with your social media post, increasing click-through rates on ads, or encouraging them to buy your product/service. Are you spreading awareness of a product/service? Start With Your Goals. Where will your content be seen? Are you trying to convert leads?

Ideal Customer Profiles 120

Ideal Customer Profiles Copywriting Paid Search Agency Top of Funnel 120

KoMarketing Associates

DECEMBER 5, 2018

title="Keyword Text">Keyword Text</a> The screenshot immediately below illustrates the format for a correctly formatted internal link. title="Keyword Text">Keyword Text</a> The screenshot immediately below illustrates the format for a correctly formatted internal link. What Is Internal Linking?

Practices 123

Practices SEO Marketing Websites B2B Thought Leadership 123

Zoominfo

DECEMBER 4, 2019

Naturally, platforms like LinkedIn, Twitter, and Facebook have become essential tools in a recruiter’s strategy. 8 Social Recruiting Mistakes to Stop Making Today We’ve all been there: you open up your LinkedIn messages and find a sloppily-written note from a recruiter that hasn’t done their homework. They even spelled your name wrong.

High Quality Lead 100

High Quality Lead Outreach Social Media Linkedin 100

Valasys

APRIL 11, 2023

For businesses working with a website design company, a website relaunch is a crucial step in their digital marketing strategy. Then, ask them if there are any other companies or products they use for similar purposes as yours. This process presents a unique opportunity to gain significant visibility and improve brand image.

Paid Content 52

Paid Content Marketing Websites Mobile Advertising Ideal Customer Profiles 52

Hubspot

NOVEMBER 17, 2020

Company blogs are well-established inbound marketing channels, while business podcasts are the up-and-comers garnering a lot of excitement in the industry. Prioritizing blogging gave companies 13X the ROI compared with companies that did not prioritize their blogs. Blogs and podcasts are both powerhouse marketing tools.

CMS Development 101

CMS Development Business Best Practices Lead Scoring 101

Circle Studio

NOVEMBER 23, 2021

It makes the client an integral (or even primary) influence in the firm’s planning, processes, products, services, marketing and sales activities. As we have seen in previous years, 2022 will reflect the ongoing evolution of many B2B marketing trends. Additionally, B2C marketing’s influence on the B2B world will continue to be significant.

Marketing AI 193

Marketing AI Trends B2B Marketing SWOT 193

Optinmonster

SEPTEMBER 30, 2022

It Should Have the Right Keywords. Many internet users filter their emails by keywords. Therefore, your email subject line should have the right keywords. Unfortunately, there is no way to find out what the right keywords are. You’re more likely to act if something intrigues you and raises your curiosity.

Urgency Marketing 88

Urgency Marketing Open Rate Case Studies Click Rate 88

Lake One

MAY 14, 2020

It shows the reader is genuinely enjoying the content you’re sharing, and they’re giving their time to act on it—be that with a social share or a subscription to your email list. A social share means that someone has read your content and gone out of their way to share it with their own network, be that on Twitter, LinkedIn, or a niche forum.

Lead Ranking 97

Lead Ranking Marketing Qualified Leads Sales Qualified Leads MQL 97

Valasys

JULY 17, 2020

Be more mindful about how you use your time; brainstorming on the best ideas for optimization of time can help in building guidelines to improve productivity and can save some valuable time wasted on the lesser important meetings. Everyone within a company is the flag bearer of its culture.

Lead Generation 97

Lead Generation Lead Scoring Lead Ranking Generation 97

Optinmonster

MAY 16, 2023

In layperson’s terms, off-page SEO helps search engines understand what others think about your product, services, or website. In the ever-evolving world of search engine optimization (SEO) , on-page optimization alone is not enough to achieve high rankings and drive organic traffic to your website. Let’s get started!

SEO 76

SEO Lead Scoring Lead Ranking Link Building 76

Oktopost

JANUARY 5, 2021

I speak daily with product, marketing, and sales professionals about the impact that social media can have on developing buyer personas, launching a product, building a brand, or even on individuals standing in their respective marketplace. That’s Product Marketing 101. Developing Your Buyer Personas. Everything!

Buyer Personas 131

Buyer Personas Top of Funnel Enterprise Management Marketing Budget 131

KoMarketing Associates

JULY 20, 2016

Because they’re immersed in the act of daily execution and oversight in their field, they face the intimate details of business scenarios your products or services are presumably trying to resolve or improve. Skim the verified reviews for keywords, criticisms, and observations written by readers. Customers are a smart bunch.

Content Marketing 120

Content Marketing Planning Peer-to-peer Content 120

Scoop.it

FEBRUARY 10, 2022

Do you want your products to be the next big thing everybody is talking about? In this sense, content curation is the act of planning, collecting, organizing, and sharing valuable content on social media or other relevant sites. This way, you can benefit from the quality content and still promote your products and services.

Curation 68

Curation Content Click Rate Long Tail Marketing 68

Scoop.it

FEBRUARY 25, 2021

In a nutshell, social listening refers to when you track your social media platforms for mentions and conversations related to your brand before subsequently analyzing your insights to find fresh opportunities to act. The second step is to compile the information you gather and analyze it to discover how to act next. Adapt Your CTA.

Curation 66

Curation Social Media Media Ad Building 66