Writing on the Web

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E-Newsletter Review: Is There Something Wrong?

Writing on the Web

Could it be that I don’t choose the right article for my clients (they are small business owners and at time managers in various companies)? This doesn’t entice people to act, there is no benefit in doing so. I shared many positive comments on the benefits of sending newsletters. call to action.

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Top 4 SEO Tips for Small Business Blogs on a Shoestring Budget

Writing on the Web

After all, for small companies, hiring an expensive agency is often not feasible. Content curation is the act of collecting, discovering and offering digital content that surrounds some specific subject matter. Here are 4 top SEO tips for small businesses on a shoestring budget: Contribute to High Authority Blogs in Your Niche.

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“WIIFM”? Neuromarketing Improves Your Odds

Writing on the Web

I just love this site: SalesBrain , a neuromarketing company. The company does sales training using neuroscience as it applies to what influences buying decisions. Neuroscience has clearly demonstrated that ‘emotional cocktails’ create chemical reactions that directly impact the way we memorize and act.

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How’s Your LinkedIn Profile?

Writing on the Web

This is excellent advice you need to know and act on. Bonus tip: LinkedIn offers company pages (still in beta as of this writing) and has just rolled out product and service tabs for these company pages. ( Note from Patsi who is on vacation: This week I asked Phyllis Miller to write a guest post on social media resources.

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Content Curation: How to Become a Thought Leader

Writing on the Web

Here’s what else Joe says in his post: So, in order to position ourselves as the trusted thought leaders, we need to act like media companies and curate the best content on the planet in our niche. That’s what makes you unique and a thought leader. BUT, the core of that must be original and compelling content. Tweet This!

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Writing Web Content that Gets Results: Questions

Writing on the Web

However, if you’re not asking readers to think, ask, remember, or act, then you’re not really teaching, are you? She hadn’t thought out all the other ways she helped her customers: Her cards were unique, and therefore said much more than a store-bought card from a large company. Know your target audience.

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E-Newsletter Review: How’s Your Ezine?

Writing on the Web

Could it be that I don’t choose the right article for my clients (they are small business owners and at time managers in various companies)? This doesn’t entice people to act, there is no benefit in doing so. Could it be I don’t know how to sell myself with my newsletter? call to action. Blog this on Blogger. Post on Google Buzz.