Buzz Marketing for Technology

DECEMBER 22, 2009

As the “lightning rod” for all things social at Avaya – I have tried not to accept the mantle of being the head of social media and instead be more of a caretaker of social activity across the company. I agree you need someone to know what is going on across the company socially but you should not confine social to just a few select people.

Social Media 100

Social Media Media Barriers Conference 100

Buzz Marketing for Technology

DECEMBER 22, 2009

As the “lightning rod” for all things social at Avaya – I have tried not to accept the mantle of being the head of social media and instead be more of a caretaker of social activity across the company. I agree you need someone to know what is going on across the company socially but you should not confine social to just a few select people.

Social Media 100

Social Media Media Digg Lead Gen 100

Buzz Marketing for Technology

AUGUST 11, 2010

And according to a study by Neilsen on Facebook Ads there is much better awareness, ad recall and best of all purchase intent when your friend “likes&# or mentions a company to you via Facebook. These ads are available to anyone with an advertising budget, from $1 to $1 billion. We hope you agree! Tweet This! Share this on Facebook.

Facebook 100

Facebook Advertisements Advertising Digg 100

Buzz Marketing for Technology

FEBRUARY 16, 2010

I think B2B marketers really need to think and act more like a media house themselves. Does it relate to the major growth initiatives of your company? Back in the late 90s when the internet was just heating up we all heard alot about how “Content is King&#. What is your publishing calendar? Can you stick to it? Tweet This!

B2B Marketing 100

B2B Marketing Media B2B Digg 100

Buzz Marketing for Technology

MARCH 2, 2010

s Social Media in Business study found that 60 percent of consumers believe they are already interacting with companies on the social Web. Nearly all participants — 93 percent — believe all companies should have a presence in social media. Social also acts in the same way – the more your engage the more people engage back.

B2B Marketing 100

B2B Marketing B2B B2B Thought Leadership Digg 100

Buzz Marketing for Technology

NOVEMBER 3, 2009

So in effect the Contact Center Manager acts as the Social Agent of Change, more specifically in the role as the “Connector” linking up the worlds social requests to the best qualified Agent who then plays the role of the “Maven” or information specialist. Let me explain …. Tweet This! Share this on Facebook. Share this on Linkedin.

Contacts 100

Contacts Tips Digg Social Media 100

Buzz Marketing for Technology

MARCH 31, 2009

As the co-author of Facebook Marketing for Dummies - I couldn't be more excited about this product which allow companies to be much more social in the very way they communicate. OK so imagine this. When I click on the link he provides me to Crutchfeld I can be added as a friend with a direct communications link from Facebook.

Social Networks 100

Social Networks Business SMS Facebook 100

Buzz Marketing for Technology

MAY 22, 2013

Prior to breaking the news, Wal-Mart was already one of the few companies that could compete with Amazon online. To act as an invisible personal shopper, Wal-Mart must master what they do with this powerful combination of content and data—and when they do it.

Amazon 100

Amazon eCommerce Fulfillment Marketing & Strategy 100

Buzz Marketing for Technology

SEPTEMBER 24, 2008

Yes the concept is the right idea – IF the crisis is not that bad then it will make the money back so the sooner we act the cheaper it will be – if we dawdle the price will be much higher. What you need to focus on is you are not bailing out specific companies, you are bailing out an economy.

Allocation 100

Allocation Act-On Pricing Price 100

Buzz Marketing for Technology

JUNE 5, 2013

Back in the day—uh, about 10 short years ago—marketers knew more about their products than their consumers did, and had the luxury of acting as the gatekeepers of brand information. So optimizing company websites for mobile is a no-brainer. 38% comparison shopped online. 36% checked out the brand/manufacturer’s website.

Mobile Advertising 100

Mobile Advertising Mobile Marketing User-Generated Content Internet Marketing 100

Buzz Marketing for Technology

OCTOBER 30, 2008

Jeff – My role as the CMO of the company is to create “tension” to move the organization and brand in a massive way. What the CMO role mean to each of you? If I stop creating tension or pushing the envelope - I will be fired. Russ – CMO role is defined by being the best all around athlete – it takes the Power of Versatility.

CMO 100

CMO Narrowcasting Peer-to-peer CPA 100

Buzz Marketing for Technology

OCTOBER 6, 2009

Companies can do a better job at integrating the two functions. I don't know too many companies where the marketing people are on the same quota plan as the sales people. People couldn't act. They provide companies with the tools and information necessary to run their business. The first is with corporate structure.

Leads 100

Leads Lead Marketing Qualified Leads Enterprise Management 100

Buzz Marketing for Technology

SEPTEMBER 23, 2008

Here are a few companies in alphabetical order I thought had shown some real promise at the Web 2.0 They are the nexus of a digital marketing company mixed with a technology firm that does Microsoft CRM, Business Intelligence and Analytics to provide creative solutions for brand perception and instantiation.

Web 2.0 100

Web 2.0 InsideView ROMI Enterprise Management 100

Buzz Marketing for Technology

JULY 24, 2008

However, few companies have taken the time to equip employees with the appropriate tools and techniques to support their personal-knowledge and information-management needs. t know what they know, how can a company capture, harness and exploit this knowledge? Even fewer have identified and built on their employees? s KM system,?

Enterprise Management 100

Enterprise Management Work Management Marketing Management Personalization 100

Buzz Marketing for Technology

JUNE 27, 2008

This factor is behind, for example, the famous 3M approach of giving researchers 15% of their time to work on something they think is important to the company. I also mentioned that, "Of course, unnatural acts are committed every day.". « Analyze This | Main. Knowledge Management Lives! » October 14, 2005. Trackback Pings.

Work Management 100

Work Management Webcast Case Studies Act-On 100

Buzz Marketing for Technology

OCTOBER 13, 2008

Inside a company, same rules apply. This simple act does two things: It creates a bond between the power user and others. The Connectbeam Social Computing Blog. A resource and viewpoint from Connectbeam on how social computing is changing the way we work. We cover the broader market and what we are doing at Connectbeam. Connectbeam.

Enterprise Management 100

Enterprise Management Wiki Web 2.0 Social Networks 100

Buzz Marketing for Technology

JULY 24, 2008

From experience I can tell you that getting permission is easier than it sounds -- the companies Ive spoken to are delighted to permit it, provided they are debriefed on it so they can (a) learn something about whats not working in their own organizations themselves, and (b) learn about Customer Anthropology so they can do it with their customers.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Guerilla Marketing 100

Buzz Marketing for Technology

JUNE 27, 2008

No doubt its an ongoing balancing act though. I have to say that Im liking the uncluttered look and have made a personal decision that from now on, if I bring something new into the house, something else will have to go. Its the "instead of" approach to home decor, since my 1200 sq. Nobody has time for that.

Web 2.0 100

Web 2.0 Wiki Training Social Media 100

Buzz Marketing for Technology

JUNE 27, 2008

. |. Featured. |. Most Favorited. |. Most Downloaded. |. Slidecasts. Post: Download file. All Comments (9). Comments on Slide 1. Favorites (150) -->. Add a comment. « « Prev. Next » All comments. Add a comment on Slide 1. If you have a SlideShare account, login to comment; else you can comment as a guest. Embed Video? 25838 views |.

Enterprise Management 100

Enterprise Management Long Tail Marketing Web 2.0 Work Management 100

Buzz Marketing for Technology

JUNE 27, 2008

For example, many call center jobs, accounting tasks, payment processing jobs, and even some technical support jobs are relatively routine activities that would actually decline in quality if the individuals doing them were to act creatively and deviate from prescribed procedures. Part One appeared here. I welcome your comments.

Work Management 100

Work Management Peer-to-peer Distribution Guidelines 100

Buzz Marketing for Technology

JUNE 27, 2008

It was a hard act to follow and his concerns certainly gave me a humorous and humble intro. s companies can use technology to place users in control of information, and is home to ongoing discussion about the user revolution and Enterprise 2.0 . · Filed under Enterprise 2.0. can it transform the enterprise itself? More info here.

Enterprise Management 100

Enterprise Management Work Management Paid Content Marketing Management 100

Buzz Marketing for Technology

JUNE 27, 2008

Julie Oman is an Information Steward for The Dow Chemical Company in Midland, MI. I feel a degree of responsibility in ensuring the knowledge workers of my organization have the fundamental skills to deal with whatever knowledge management technology and processes are adopted by the company. Information Literacy in the Workplace.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Budget Programs 100

Buzz Marketing for Technology

OCTOBER 14, 2008

Reflection normally involves looking for: commonalties differences interrelations beyond their superficial elements. The goal is to develop higher order thinking skills. He thought of reflection as a form of problem solving that chained several ideas together by linking each idea with its predecessor in order to resolve an issue.

Peer-to-peer 100

Peer-to-peer Thought Leadership Education Case Studies 100

Buzz Marketing for Technology

JUNE 27, 2008

But the problem with knowledge workers is that theyre pretty much everywhere in the company. Chucks Blog. « A Pretty Good Discussion -- ON Magazine | Main. Storage Virtualization and Data Migration » June 10, 2008. Why Supporting Knowledge Workers Is Hard For IT. from an economy of transactions to knowledge and information."

Paid Search Agency 100

Paid Search Agency Allocation Enterprise Management Wiki 100

Buzz Marketing for Technology

OCTOBER 4, 2008

Companies that didnâ??t As we think about that module and the fact that for most people, their primary interaction with blogs is to read them, Im growing impatient with this idea from a learning perspective. In fact, I have to go on record right now as saying that reading blogs is only a small part of what makes blogs powerful for learning.

Web 2.0 100

Web 2.0 Ning Wiki Blogger 100

Buzz Marketing for Technology

JUNE 27, 2008

But this morning I was thinking that these kinds of posts, while attractive, are not necessarily very helpful, particularly for newbies. Its just TOO MUCH information to absorb, even for someone like me who prides herself on her information management skills. Whats attractive about massive lists is that they seem to somehow be comprehensive.

Web 2.0 100

Web 2.0 Wiki Work Management Tagging 100

Buzz Marketing for Technology

MAY 13, 2010

Start up companies like Foursquare which is a web based check in service where you can declare your location to your friends, and even popular sites like Twitter and Facebook are getting into the act and attaching location based information about your status updates. But what does this mean to your company? Tweet This!

Contacts 100

Contacts Work Management Marketing Management Cable 100

Buzz Marketing for Technology

MAY 19, 2010

In a recent poll by the TSIA o f firms using social media – 68% of companies don’t know or can’t measure the ROI of social media. Using Social Media to Deepen Customer Relations An obvious win for companies looking to jump into Social. So why wouldn’t you center you social media efforts in this area? Tweet This! Share this on Facebook.

Paid Search Agency 100

Paid Search Agency ROI Peer-to-peer WOM 100

Buzz Marketing for Technology

JUNE 27, 2008

University of California, Los Angeles. mjbates@ucla.edu. The Fourth International Conference on Information Needs, Seeking and Use. in Different Contexts, Lisbon, Portugal, September 11-13, 2002. Copyright © 2002-2003 Marcia J. All rights reserved. Introduction. See also discussion in Sandstrom & Sandstrom (1). Figure 1: Layers of Understanding.

Lead Ranking 100

Lead Ranking Sample Case Studies Terms and Conditions 100

Buzz Marketing for Technology

JULY 24, 2008

Big Companies are Getting E-mail Now. In fact, earlier this week, CBS MarketWatch had a story which started this way: Even though the market expects poor results from newspaper companies, the actual results can come as a shock. Presidential Web-watch 08. Web Design. Recent Posts. The Decline of Print Newspapers: Quantified.

Case Studies 100

Case Studies Emarketing Advertising Agencies Conference 100

Buzz Marketing for Technology

JUNE 27, 2008

Weve written about a number of companies that employ crowdsourcing to produce their product or service here on ReadWriteWeb, but in this post well specifically look at companies that allow you to leverage the crowd to get something done. Graphic Design. crowdSPRING charges a 15% commission on all posted projects.

Enterprise Management 100

Enterprise Management Work Management Marketing Management CMS Development 100

Buzz Marketing for Technology

JUNE 27, 2008

Companies consider knowledge workers among their top talent and are looking for ways to improve their effectiveness. The participants in this study, knowledge workers in various business domains, work in a collaborative environment; their skills are in their areas of expertise rather than computer science and programming.

Work Management 100

Work Management Studies Enterprise Management Marketing Management 100

Buzz Marketing for Technology

JUNE 27, 2008

Edith Yeung.com Dream Think Act --> Edith Yeung.com Dream Think Act. Create blog design that complements the rest of the personal or company brand. Home. --> Home. About Edith. « Free Personal Branding Teleseminar by A Brand You World Summit. 50 Habits of a Highly Effective Blogger. e.g. www.pingoat.com. trackbacks.

Blogger 100

Blogger Effectiveness Comparison Pricing 100

Buzz Marketing for Technology

JUNE 27, 2008

Its time for the knowledge champions of the world to get together, and to get our act. Many companies that jumped early onto the KM bandwagon have all but abandoned it, while many organizations that waited are now repeating the mistakes of the pioneers. < £ Salon Bloggers & > September 27, 2006. -->.

Organization 100

Organization Peer-to-peer Lead Ranking Budget Programs 100

Buzz Marketing for Technology

JUNE 27, 2008

In universities, VLEs often act as secure gateways to digital indexes and research journals. Contents Introduction Towards a Definition Driving Forces Developments to Date Barriers Future Potential References Web Links Introduction A definition for the term Personal Learning Environment ( PLE ), remains elusive.

Digital Asset Management 100

Digital Asset Management Work Management Marketing Management CMS Development 100

Buzz Marketing for Technology

JUNE 23, 2008

examples from an information technology classroom, this paper describes several ways to structure and. use a wiki as a course management tool, and shares. results of a student survey on the effectiveness of. such an approach on student learning. Keywords : Wiki, Course Management, Collaboration, Web 2.0, Content Creation, Student Learning.

Wiki 100

Wiki CMS Development Class Wikipedia 100

Buzz Marketing for Technology

JUNE 27, 2008

1998 ASIS Annual Meeting. Contributed Paper. A Behavioral Model of Information Seeking on the Web -- Preliminary Results of a Study of How Managers and IT Specialists Use the Web. Chun Wei Choo, Brian Detlor, Don Turnbull. choo@fis.utoronto.ca , detlor@fis.utoronto.ca , turnbull@fis.utoronto.ca ). The paper is organized into five sections.

Lead Ranking 100

Lead Ranking Terms and Conditions Work Management Differentiation 100